Campaign Fundraising Guide For Your Campaign
Campaign Fundraising: The Basics For Your Campaign
Contrary to popular belief, campaign fundraising can be fun. Here are some core steps to jump start your campaign fundraising . But first, Let me say there is not a one size fits all solution for campaign fundraising. For example, if you’re running for a smaller, tiered office you may not need a finance committee.
- Develop a Campaign Fundraising Plan
The first step in your process is to develop a road-map of how you will achieve your campaign fundraising goals. Set your goal and then develop a plan to get there.
- Develop a Calendar
When you first set up your campaign, set up a calendar that outlines when items such as mailings, email solicitations, fundraisers, and even time for call-time should take place. The campaign fundraising plan, and campaign work hand in hand with your calendar.
- Set Up a Finance Committee
A finance committee can help expand your fundraising network and help you achieve your goals. Ask business and union leaders, as well as community leaders to help you achieve your campaign fundraising goals.
Political fundraising isn’t about picking up a phone book and asking random people for money – it’s targeted fundraising. First, start with yourself and your close friends and relatives. Sit down with them and ask them who they know who can donate. Then move on to your finance committee, and later ask your contributors as well.
- Go through their phone book with them;
- Ask them about their life and who they know (where they went to school, where they work, and have them describe the people around them in detail;
- Most importantly, take detailed notes in your Rolodex.
- Utilize the Different Types of Campaign Fundraising (Check out our next blog post to see these broken down.)
- call time
- Email Communication
- Establish Credibility
One of the best ways to keep money coming in the door is establishing credibility. By keeping your name in the press, sending out donor updates so they know their money is working, and receiving more and more endorsements, your credibility will rise.
- Follow Up
In addition to keeping in contact with your confirmed donors, you’ll need to follow up with all of the “maybes.” Throughout your campaign fundraising efforts, many people will tell you “maybe” when you ask for money. When you pick up that big endorsement or get your name in the press, follow up with those folks to let them know what’s going on.
- Always Say Thank You
When you receive a donation you should always say thank you. Keep a database of all thank you’s you have sent and if someone donates a second or third time, say it again and again.
- Estimate Your Returns and Income
Campaign fundraising relies on two things: actual fundraising and keeping yourself financially organized. As money comes in and prospective money is on the horizon, you’ll need to estimate your returns and your income.