The Complete Guide to Advocacy

The Advocacy Guide

ADVOCACY IS ABOUT MESSAGE AND ACTION

Advances in technology have made sophisticated tactics accessible to even the smallest advocacy campaigns. These campaigns have the opportunity to create real engagement through digital advertising, direct mail and grassroots strategies that utilize state-of-the-art targeting to ensure that their message reaches the right targets. In this ebook, we provide organizations with the tools and tactics they need to create real community engagement.

Our guide will cover:

  • Goal setting and planning for the short and long term
  • Developing an advocacy strategy
  • How to harness grassroots tactics
  • List-building for campaigns
  • Building a strong digital presence