Advocacy Budget: Defining Your Bottom Line Will Save You Time and Money
Prioritize Your Goals to Build an Effective Advocacy Campaign Online
Having an advocacy plan is critical to success, but where should you begin? Here are some topic areas you should be including in your plan.
What CPA Campaign Options Work Best for Advocacy Campaigns?
How do you leverage grassroots advocacy? Start with a cup of coffee.
Power Mapping for Advocacy: Define Targets and Achieve Your Advocacy Goals.
What is power mapping?
Power mapping is a very useful advocacy tool especially when you and your organization have limited time and resources. Power mapping can be used to target the key decision-makers or influencers needed most to achieve policy wins, allowing you to map those with voting and decision-making power over an issue you are advocating for.
Let’s Find Out Just How Impactful Your Video Ads Are with Brand Lift
Introducing the Youtube Brand Lift Study