What CPA Campaign Options Work Best for Advocacy Campaigns?
How do you leverage grassroots advocacy? Start with a cup of coffee.
Power Mapping for Advocacy: Define Targets and Achieve Your Advocacy Goals.
What is power mapping?
Power mapping is a very useful advocacy tool especially when you and your organization have limited time and resources. Power mapping can be used to target the key decision-makers or influencers needed most to achieve policy wins, allowing you to map those with voting and decision-making power over an issue you are advocating for.
Let’s Find Out Just How Impactful Your Video Ads Are with Brand Lift
Introducing the Youtube Brand Lift Study
Do you know the difference between advocacy strategy and advocacy tactics?
You and your organization have worked hard to create a great policy book. Now, how do you get Congress or your state legislature to turn policy recommendations into policy reality? You need to advocate for it.
Not matter your age, you can move people to take action through community advocacy.
Here are some great community advocacy campaigns started by young people:
Field Strategies That Get Results
Field strategies don’t always get the yield you were hoping for, especially if you don’t have the right planning behind them. Here are our tips for getting the most out of your field strategies for your political campaign.
What Goal is Best for My Digital Advocacy Campaign on Twitter?
When it comes to a digital advocacy campaign Twitter is a great platform. Unlike more traditional platforms, there aren’t budget minimums you need to worry about and you can reach a lot of people very quickly. There are also a lot of great targeting options based on Twitter’s user data. The first thing you should decide when you create a Twitter ad campaign is what objective you want to use. There are several options, so it’s important to consider them carefully, based on your end goals. Below, we’ll run through each objective and how you could use it in your digital advocacy campaign.