Power Mapping: Understanding Your Political Landscape

Picture of hands holding post-it notes brainstorming a strategy

Power Mapping for Advocacy:  Define Targets and Achieve Your Advocacy Goals.

What is power mapping?

Power mapping is a very useful advocacy tool especially when you and your organization have limited time and resources. Power mapping can be used to target the key decision-makers or influencers needed most to achieve policy wins, allowing you to map those with voting and decision-making power over an issue you are advocating for.

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Field Strategies for Campaign Success

field strategies

Field Strategies That Get Results

Field strategies don’t always get the yield you were hoping for, especially if you don’t have the right planning behind them. Here are our tips for getting the most out of your field strategies for your political campaign. 

Plan first: 

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Digital Advocacy Campaign Goals on Twitter

Digital Advocacy

What Goal is Best for My Digital Advocacy Campaign on Twitter?

When it comes to a digital advocacy campaign Twitter is a great platform. Unlike more traditional platforms, there aren’t budget minimums you need to worry about and you can reach a lot of people very quickly. There are also a lot of great targeting options based on Twitter’s user data. The first thing you should decide when you create a Twitter ad campaign is what objective you want to use. There are several options, so it’s important to consider them carefully, based on your end goals. Below, we’ll run through each objective and how you could use it in your digital advocacy campaign.

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