Should I Run My Digital Campaign In-House or Hire a Firm?
Why and How to Always Do Advocacy Campaign Testing
Get to Know Peter Greenberger and His Take on Political News Coverage
How to use Coalition Mapping to Understand Who You Have and Who You Need.
When should I start building my coalition? In short, yesterday. but to find your way coalition mapping will help.
How to Find the Right Ads for Your Digital Advocacy Campaign
There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.
Thinking of Starting a Community Advocacy Campaign But Don’t Know Where to Begin? Follow These Simple Steps.
Launching a community advocacy campaign can seem intimidating – where would you begin? There are countless campaign tools available to you, but they don’t mean anything if you don’t know what to do with them.
Using Testimonials in Your Advocacy Campaign
One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people.