Looking for a good organizational campaign tool? Today I am going to explain why every political and advocacy campaign should use Slack to coordinate and streamline group communication.
In its most basic form, Slack is a great business tool that allows team members to easily collaborate on projects and develop specialized communication channels. By taking advantage of Slack’s internal features, however, the application can become an essential organizational hub for any campaign. Whether you want to provide group updates, notify volunteers of the next canvassing event, or brainstorm project concepts, Slack can do it all. Group members can also integrate bots to get team-member feedback and receive various metric updates.
10 Non-Political Books Every Politico Should Read
*Originally written by Joe Fuld and updated by Elena Veatch 4/3/18
When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.
The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.
Digital Campaign Budget: The 10% Rule and Other Digital Buy Myths
How much money should you spend on a digital buy?
Determining the size of a digital buy is a question many folks ask, but there is not a set formula for determinig a digital spend percentage. Politics is not cookie cutter. In order to build a winning digital budget, you need to make sure you create a strategy to define your goals and determine your tactics based on your goals and target- not just based on tactics alone.
List Building Matters
Whether it is for advocacy or fundraising, nonprofits spend a lot of time list building. With the right plan, an organization can grow and engage through their list. But done the wrong way, list building can be a waste of money and resources. Here is some advice on list build for organizations:
Advocacy Metrics Matter
No matter how many advocacy campaigns you have done, people will always have a ton of questions about advocacy metrics to judge how successfully those campaigns were run, and if they were effective. They'll ask me questions like:
How many petitions were signed?
How many patch-through calls were made?
Join the TCW Book Club! Check out these end of summer Nonpolitical Books:
When you get into politics, you can have tunnel vision. Binge watching House of Cards and the West Wing is not going to help you run a better campaign or advocacy organization. The fact is, campaigns are like running a small business.
Here is a list of business books that have inspired and would be good reads as you move into the end of the summer.
Trump Photos to Up Your Digital Advocacy Game
Digital Advocacy Integration for Action
Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.