Posted on March 19, 2018 by Sophie Thurber
Political Campaign Photography Shoots Are Worth the Money
Good political campaign photography is a must.
Good political campaign photography is the cornerstone of a quality communications program. We’ve all seen bad political advertising. It’s a kind of bad that transcends the traditional meaning of the word. But it doesn’t have to be all European stock photos misused in Kentucky or stock photos of supposed endorsers (good grief, do NOT do this!). We can do better.
What do Political Consultants Read During Their Time Off?
Posted on December 29, 2016 by Lizzie Kendrick
Online Advocacy Campaign Consultants: Is It Worth the Cost to Hire a Consultant to Manage Your Online Presence?
Online advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget. If you are at a nonprofit where money is tight, (when is it not?) spending money on hiring a online advocacy consultant to manage your online presence can seem like an easy line item to cut. But don’t be so quick to count campaign consultants out. Depending on your nonprofit’s size and goals, a online advocacy consultant could be extremely beneficial (and we’re not just saying that because of our line of work).
Posted on September 29, 2016 by Joe Fuld
The Insider's Guide to Hiring a Local or DC Based Campaign Consultant
Picking top Democratic political consulting firms or any political consulting firm is not an easy decision. Having been through this process on both’ sides of the table it is clear that many folks who make this decision don’t really take the time to decide what they are looking for ahead of time.
In the end, some folks are hiring based on solving a campaign problem, and will do focused outreach but often it seems folks are looking for a drinking buddy, not a strategic consultant. Hiring the right consultants cannot guarantee you a win but the wrong ones can guarantee you a loss. Although many folks think political consultants are only focused on mass media (television, mail and digital), political consulting has a lot of specialties. Campaign consultants are located in Washington DC as well as across the country. Campaign consultants provide services for anything a campaign may need including fundraising, opposition research, public opinion polling, field, and compliance. With the wide variety of campaign strategists and campaign firms out there, our first piece of advice is to take your time.Posted on June 23, 2016 by Sophie Thurber
Figure out when it makes sense to add campaign consultants to your team.Posted on June 16, 2016 by The Campaign Workshop
Campaign consultants bring the knowledge, prowess, and skills to win
Campaign consultants can bring a wide array of experience and expertise to any political candidate, whether it’s a small race or a big one. Ask anyone running for Congress or any major office and they will tell you they have a team of campaign consultants surrounding them, guiding the way through their tough campaign.Posted on April 21, 2016 by Joe Fuld
Ask Your Campaign Consultants These Questions - But Make Sure You Want To Hear The Answer
Campaign consultants are paid to answer tough questions. Throughout the course of any political campaign, it is sometimes the unasked questions that are the most important. A good campaign consultant, candidate, and campaign manager should approach these tough questions head on. Let’s walk through the ten important questions to ask your campaign consultant to get your campaign off to a good start.Posted on April 07, 2016 by Joe Fuld
Don't knock door-to-door canvassing
Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Why do I think canvassing is so special? Because of the connection direct contact makes with targeted voters in a personal and systematic way. With any paid medium you need repetition over a condensed period of time.
With door-to-door contact, especially on political campaigns and issue organizing, one good conversation can be enough to make a difference. Let’s discuss how a good door to door contact can make such a difference.Posted on March 03, 2016 by Shelley Rees
When Campaign Consultants Don’t Believe in Digital
It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.Posted on February 08, 2016 by Joe Fuld
Content Marketing in the World of Politics
In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low.