Political Mailers and Timing

political mailers

When Should I Drop My Campaign Mail?  

For any campaign that is investing in political mailers, the timing of that campaign mail is a crucial question. Most political direct mail consultants will talk about the political mailer sending date in terms of the "drop date." This is the date that a printer physically delivers your political mailers to United States Postal Service (USPS), typically at a Sectional Center Facility (SCF).

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Does My Campaign Need Political Mailers?

political mailers

Does My Campaign Need Political Mailers?

Should I be spending money on political mailers? It's the age-old question for any small- to mid-sized political campaign—how are we going to get our message out there and communicate with voters? Campaign mail is a highly effective and targeted communication medium. But do you actually need political mailers if you’re running a smaller campaign? While there's no one-size-fits-all answer to this question, below are a few of the things you should consider.

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Political Direct Mail Part 2: Size Matters

size matter

When it comes to political direct mail...size matters

With regards to mailing for direct mail, we have discussed the weight of paper and the two general measures used, U.S. Basis Weight and GSM. So onto thickness and size. Both of these are characteristics of printing papers that can affect mailing costs and mail-ability.

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Political Printing Services: How to Find the Perfect Political Printer for You!

Political printing

How to Get the Most out of Your Political Printing

Political printing services run the full spectrum. Whether you are printing direct mail, billboards, yard signs or any other type of campaign material, this post is for you. When it comes to quality and service, some political printers are fantastic, while others seem like you might find hamsters running the presses. Here are some tips for separating the worst from the best political printing services.

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Political Printing: What To Look For In A Proof

political printing proofs

Political Printing: What To Look For In A Proof

So you send your final political direct mail file off to the printer and breathe a sigh of relief. Not so fast! Political printing is a much longer process than that. After you send off your final political direct mail file, the printer will send you back something called a print proof that you need to approve. A print proof is an exact mock up of what your piece will look like when it prints so its important you take the time to look it over carefully. If you don't like how your piece looks on the printer proofs, you won't like how it turns out when it's printed. Below are a few items to be sure to look for in your printer proof:

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How Much of My Budget Should Go to Political Mailers?

political mailers

Political Mailers Hint: It's Not as Cut and Dry as You Think

Running for office requires quite a bit of planning. We’ve said it before, and I’ll say it again, it’s important to have a campaign budget with realistic fundraising goals. But how do you know what portion of your budget should go to political mailers? Unfortunately, there’s no magic number. That being said, there is an industry standard, best practice suggestion of allocating a minimum of 70% of your budget to direct voter contact. (That means everything else, from pens and office space to yard signs, should be no more than 30% of your budget.)

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What Some Campaign Consultants Get Wrong About Digital

what campaign consultants get wrong about digital

When Campaign Consultants Don’t Believe in Digital

It’s not uncommon in politics for a campaign to want a consultant who has been in the business for a long time. But sometimes, campaign consultants without real digital experience don’t believe digital can provide your campaign with results the way traditional media can. While digital advertising is newer than other strategies, it can still provide your campaign with a valuable way to reach voters. Below are some common misconceptions some campaign consultants have with digital advertising.

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The Future of Political Organizing | Grassroots Organizers

political organizing

What Does The Future Of Political Organizing Look Like?

We’ve written a lot about political organizing and tools like canvassing and phone banking in the past. But what does the future of political organizing hold? As a former organizer who likes to stay up to date on all the latest trends, allow me to dust off my crystal ball and give you my take on the future of political organizing.

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