campaign strategy

  • 7 Questions with consultant and researcher, Steve Vancore

    Posted on March 15, 2018 by Mike DeVoll

    7 Questions with Steve Vancore

    Steve Vancore is a political consultant and researcher. He is the founding partner at VancoreJones Communications, a political consulting firm that works on legislative communications, public relations, and political campaigns from local races to statewide races. He is also the president of Clearview Research, which focuses on polling and focus group research, and teaches in the Masters of Applied American Politics and Policy program at Florida State University.

  • 7 Questions with Paul Lage

    Posted on February 22, 2018 by Elena Veatch

    Gill Studios CEO Paul Lage Answers Our Yard Sign Questions 

    Paul Lage is the President and CEO of Gill Studios, which includes Gill-line: the largest producer of political yard signs, decals, and bumper stickers in the country. We asked Paul for some industry tips to help campaigns navigate the process of designing and printing yard signs and other campaign materials.

  • Top 5 Twitter Tools for Your Campaign

    Top 5 Favorite Twitter Tools 

    No matter what day or time, it feels like there are five new digital or twitter tools that are all better, faster, and bigger than the last. As political consultants, we understand the power of digital and are always the first to try out any tool. In fact, we’ve tried so many that, eventually, we narrowed them down to our favorite 100 in our 100 Best Political and Advocacy Tools. For Twitter, below are a few we really loved and know your twitter account would benefit from:

  • Video on Twitter

    Posted on January 04, 2018 by Shelley Rees

    How Do You Create a Good Twitter Video and Get People to See it?

    Twitter Video is a growing trend, especially as networks and individual users have started streaming live content. Videos can deliver complex messages and persuade individuals, as they often have an emotional component that static images and text-only tweets generally do not have. Below are three important things to know before posting a video on Twitter:

  • You Are What You Tweet

    Twitter Strategy and First Impressions 

    Just like first impressions, your Twitter strategy can go a long way. After setting up your account, it’s time to actually tweet! Here are a few Do’s and Don’ts to keep in mind, and keep your tweets optimized all while focused on the overall goal of your campaign.

  • Habits Can Make or Break Your Grassroots Organization

    Posted on October 23, 2017 by Elena Veatch

    Routines in Your Grassroots Organization Can Lead to Success or Disaster.

    A good habit can be the ingredient for success in running your personal life and your grassroots organization.

  • Evaluating Success for Your Campaign Strategy

    Posted on October 15, 2017 by The Campaign Workshop

     

    Campaign Strategy Success

    Because They Don't Hand out Medals for Campaign Strategy

     Now more than ever, it's important to set measurable goals for success and to evaluate your campaign strategy against those goals. What may have worked for another campaign may fail miserably for yours, so keeping your benchmarks for success in mind will be critical. Let's look back at evaluating success for your campaign strategy. 

    What is success? This is not always the question folks ask when developing a campaign strategy but it should be.  When starting on a new project, or even evaluating an older one, it’s important to set goals and measure the success of your campaign strategy.  Think about the goals for campaign strategy. Success metrics shouldn’t just be, “did it work?” Rather, you need measurable benchmarks that are meaningful to your organization.  Albert Einstein once said, “Everybody is a genius.  But, if you judge a fish by its ability to climb a tree, it’ll spend its whole life believing that it is stupid.”  If you define the success of your campaign strategy by the wrong metric, you can end up continuing a program that isn’t working as well as it should, or worse, cutting off a project because it was not “climbing trees.”

  • 4 Signs of a Winning Campaign

    Posted on October 02, 2017 by Ben Holse

    4 Qualities Winning Campaigns Share:   

    After working with a few campaigns, you really do get a sense of what it’s like to work on a winning campaign. These campaigns share a few key qualities that ultimately contribute to their success. Below are four of the qualities that winning campaigns almost always share:   

    Willingness to delegate responsibilities

  • Know Your Advocacy Metrics

    Posted on August 31, 2017 by Joe Fuld

    Advocacy Metrics Matter 

    No matter how many advocacy campaigns you have done, people will always have a ton of questions about advocacy metrics to judge how successfully those campaigns were run, and if they were effective. They'll ask me questions like:

  • Nonpolitical Books for the End of Summer

    Posted on August 14, 2017 by Joe Fuld

    Join the TCW Book Club! Check out these end of summer Nonpolitical Books: 

    When you get into politics, you can have tunnel vision.  Binge watching House of Cards and the West Wing is not going to help you run a better campaign or advocacy organization. The fact is, campaigns are like running a small business.

    Here is a list of business books that have inspired and would be good reads as you move into the end of the summer. 

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