campaign strategy

  • Video on Twitter

    Posted on January 04, 2018 by Shelley Rees

    How Do You Create a Good Twitter Video and Get People to See it?

    Twitter Video is a growing trend, especially as networks and individual users have started streaming live content. Videos can deliver complex messages and persuade individuals, as they often have an emotional component that static images and text-only tweets generally do not have. Below are three important things to know before posting a video on Twitter:

  • You Are What You Tweet

    Twitter Strategy and First Impressions 

    Just like first impressions, your Twitter strategy can go a long way. After setting up your account, it’s time to actually tweet! Here are a few Do’s and Don’ts to keep in mind, and keep your tweets optimized all while focused on the overall goal of your campaign.

  • Habits Can Make or Break Your Grassroots Organization

    Posted on October 23, 2017 by Elena Veatch

    Routines in Your Grassroots Organization Can Lead to Success or Disaster.

    A good habit can be the ingredient for success in running your personal life and your grassroots organization.

  • Evaluating Success for Your Campaign Strategy

    Posted on October 15, 2017 by The Campaign Workshop


    Campaign Strategy Success

    Because They Don't Hand out Medals for Campaign Strategy

     Now more than ever, it's important to set measurable goals for success and to evaluate your campaign strategy against those goals. What may have worked for another campaign may fail miserably for yours, so keeping your benchmarks for success in mind will be critical. Let's look back at evaluating success for your campaign strategy. 

    What is success? This is not always the question folks ask when developing a campaign strategy but it should be.  When starting on a new project, or even evaluating an older one, it’s important to set goals and measure the success of your campaign strategy.  Think about the goals for campaign strategy. Success metrics shouldn’t just be, “did it work?” Rather, you need measurable benchmarks that are meaningful to your organization.  Albert Einstein once said, “Everybody is a genius.  But, if you judge a fish by its ability to climb a tree, it’ll spend its whole life believing that it is stupid.”  If you define the success of your campaign strategy by the wrong metric, you can end up continuing a program that isn’t working as well as it should, or worse, cutting off a project because it was not “climbing trees.”

  • 4 Signs of a Winning Campaign

    Posted on October 02, 2017 by Ben Holse

    4 Qualities Winning Campaigns Share:   

    After working with a few campaigns, you really do get a sense of what it’s like to work on a winning campaign. These campaigns share a few key qualities that ultimately contribute to their success. Below are four of the qualities that winning campaigns almost always share:   

    Willingness to delegate responsibilities

  • Know Your Advocacy Metrics

    Posted on August 31, 2017 by Joe Fuld

    Advocacy Metrics Matter 

    No matter how many advocacy campaigns you have done, people will always have a ton of questions about advocacy metrics to judge how successfully those campaigns were run, and if they were effective. They'll ask me questions like:

  • Nonpolitical Books for the End of Summer

    Posted on August 14, 2017 by Joe Fuld

    Join the TCW Book Club! Check out these end of summer Nonpolitical Books: 

    When you get into politics, you can have tunnel vision.  Binge watching House of Cards and the West Wing is not going to help you run a better campaign or advocacy organization. The fact is, campaigns are like running a small business.

    Here is a list of business books that have inspired and would be good reads as you move into the end of the summer. 

  • Why Snapchat is a Valuable Political and Advocacy Campaign Tool

    Snapchat has created a new way to have conversations—from consuming content and messages to creating and broadcasting it. Through Snapchat, conversations are held in video and picture form rather than through texts, messages, posts, or speech; making Snapchat not only a creative way to get your political and advocacy campaign's message out but a new way to communicate it to a specific group of people. In just the past year, Snapchat’s daily views and users have grown by over 400%.

  • Strategic Communications: How to Write a Persuasive Political Speech

    Posted on July 17, 2017 by The Campaign Workshop

    Using a Political Strategic Communications Plan to Win Over Audiences

    All candidates for political office should have a strategic communications plan in place, but not all candidates need to worry about writing lots of speeches for their campaign. For local office races, you may only find yourself wishing you had a speech during your announcement and on election night. In those moments, don’t panic! Writing a basic speech is easier than you think.

    Monroe’s Motivated Sequence

  • 7 Questions with Rick Ridder on Campaign Strategy

    Posted on June 22, 2017 by Joe Fuld

    A Political Pro Talks Campaign Strategy, Per His Latest Book.

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