Build Your Candidate Website to Engage with Voters
Building a candidate website is one of the first steps you and your team need to take after you decide to run for office. But a lot of candidate websites end up coming across as clunky, hard to use, or dated. Your website is the first version of you that many voters are introduced to, so it needs to make the right impression.
Make Sure You Are Running for Office the Right Way Getting Your Digital Game is On Point.
So you’ve decided you’re running for office. What are your first steps? Maybe calling friends and family to let them know the news? Starting to ask for donations for your campaign? Hiring a campaign manager? It’s possible you haven’t yet thought about some key digital items that will make your big announcement a big success.
Do you know the difference between advocacy strategy and advocacy tactics?
You and your organization have worked hard to create a great policy book. Now, how do you get Congress or your state legislature to turn policy recommendations into policy reality? You need to advocate for it.
How David Pepper came to write a book that predicted the 2016 election
7 Questions on Harnessing the Social and Behavioral Sciences
Meg Ahern is a social and behavior change expert working in international development, and author of the new guide, The Science of Influence: Harnessing Neuroscience and the Social Sciences
for Effective Democratic Campaigns. She focused her dissertation at Michigan on the role of emotion and social context in perception, cognition and memory, and did her postdoc in the sociology of knowledge at The University of Chicago. Since 2014, Meg has been working in international development in DC, where she's focused primarily on gender equality, social inclusion, and organizational development for USAID, UNICEF, and the Global Partnership for Education at the World Bank.
7 Questions with Steve Vancore
Steve Vancore is a political consultant and researcher. He is the founding partner at VancoreJones Communications, a political consulting firm that works on legislative communications, public relations, and political campaigns from local races to statewide races. He is also the president of Clearview Research, which focuses on polling and focus group research, and teaches in the Masters of Applied American Politics and Policy program at Florida State University.
7 Questions with Paul Lage, CEO of Gill Studios
Paul Lage is the President and CEO of Gill Studios, which includes Gill-line: the largest producer of political yard signs, decals, and bumper stickers in the country. We asked Paul for some industry tips to help campaigns navigate the process of designing and printing yard signs and other campaign materials.
Top 5 Favorite Twitter Tools
No matter what day or time, it feels like there are five new digital or twitter tools that are all better, faster, and bigger than the last. As political consultants, we understand the power of digital and are always the first to try out any tool. In fact, we’ve tried so many that, eventually, we narrowed them down to our favorite 100 in our 100 Best Political and Advocacy Tools. For Twitter, below are a few we really loved and know your twitter account would benefit from: