Assessing Digital Saturation in a Political Campaign

Political Campaign

How Can I know If My Political Campaign Has Reached Saturation

A question we are asked frequently is how a political campaign can assess if they have reached saturation with their digital program. As with lots of things digital, the answer isn’t totally cut and dry, but we have some tips for you to assess whether or not your political campaign is reaching saturation within your target audience. 

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Digital Targeting and Messaging Tactics for Independent Expenditure Campaigns

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Tips You Can Use as You’re Setting Up Your Digital Targeting and Messaging for Your Independent Expenditure Campaign

Independent expenditure campaigns play a unique role in an election, largely by filling gaps campaigns have. These gaps are often caused by resources being directed elsewhere and independent expenditures can help bolster a campaign by targeting audiences with messaging that candidate campaigns either can’t or won’t reach.

 

Targeting

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Running for Office? Tackle These 5 Digital Tasks First

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Make Sure You Are Running for Office the Right Way Getting Your Digital Game is On Point.

So you’ve decided you’re running for office. What are your first steps? Maybe calling friends and family to let them know the news? Starting to ask for donations for your campaign? Hiring a campaign manager? It’s possible you haven’t yet thought about some key digital items that will make your big announcement a big success.

 

Website

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Types of Ads for Digital Advocacy Campaigns

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How to Find the Right Ads for Your Digital Advocacy Campaign

There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

Static Ads

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Building a Connective Advocacy Campaign to Move the Needle

A busy terminal with lots of people of all ages and races. Partly blurry to capture movement.

Using Testimonials in Your Advocacy Campaign

One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people.

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