If Political Ads Are No Longer Allowed to Run on Facebook, What Will That Mean for Your Campaign?
Make Sure Your Political Campaign Is Ready to Run Ads on Facebook
Logistics to Produce a Great Candidate Video
You want to make a great candidate video. But hiring a video crew, even for a few hours, can be expensive. Video shoots also often take longer than expected and it can be hard to manage all the moving pieces. Get organized with some of our tips below and make sure you get the most out of your candidate video shoot.
Developing Eye-Catching Digital Creative for Your Political Campaign That Engages Your Audience
When was the last time you saw something particularly eye-catching in a political campaign ad online? We spend so much of our time online these days – for work and for play – and digital ads are everywhere we look, so it’s easy for your political campaign’s creative to get lost in the shuffle.
People Are Searching for Your Political Campaign Online; Do You Have Your Digital Ducks in a Row?
From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond).
How Can I know If My Political Campaign Has Reached Saturation
A question we are asked frequently is how a political campaign can assess if they have reached saturation with their digital program. As with lots of things digital, the answer isn’t totally cut and dry, but we have some tips for you to assess whether or not your political campaign is reaching saturation within your target audience.
Go Outside the 300x250 Box with your Independent Expenditure Campaign
Tips You Can Use as You’re Setting Up Your Digital Targeting and Messaging for Your Independent Expenditure Campaign
Independent expenditure campaigns play a unique role in an election, largely by filling gaps campaigns have. These gaps are often caused by resources being directed elsewhere and independent expenditures can help bolster a campaign by targeting audiences with messaging that candidate campaigns either can’t or won’t reach.