Digital Targeting and Messaging Tactics for Independent Expenditure Campaigns

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Tips You Can Use as You’re Setting Up Your Digital Targeting and Messaging for Your Independent Expenditure Campaign

Independent expenditure campaigns play a unique role in an election, largely by filling gaps campaigns have. These gaps are often caused by resources being directed elsewhere and independent expenditures can help bolster a campaign by targeting audiences with messaging that candidate campaigns either can’t or won’t reach.

 

Targeting

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Running for Office? Tackle These 5 Digital Tasks First

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Make Sure You Are Running for Office the Right Way Getting Your Digital Game is On Point.

So you’ve decided you’re running for office. What are your first steps? Maybe calling friends and family to let them know the news? Starting to ask for donations for your campaign? Hiring a campaign manager? It’s possible you haven’t yet thought about some key digital items that will make your big announcement a big success.

 

Website

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Types of Ads for Digital Advocacy Campaigns

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How to Find the Right Ads for Your Digital Advocacy Campaign

There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

Static Ads

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Digital Advocacy Campaign Goal Setting

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Can Your Digital Advocacy Campaign Have It All?

We often find that a digital advocacy campaign is expected to meet multiple organizational goals at once. Unfortunately, you can’t really have it all. So how do you choose an objective and what digital strategy is likely to achieve it?

Setting an Achievable Goal

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What makes a winning digital ad campaign?

Two people looking at phones to plan their winning digital ad campaign.

Plan for a winning digital ad campaign

Looking for a winning digital ad campaign? These days every campaign has some kind of digital ad component to it, but how does that result in electoral outcomes? Results vary and really depend on what kind of campaign you’re running. Here are some clear steps to develop a winning digital ad campaign.

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