Why Integrate Political Campaign Ads Into Your Larger Campaign Strategy?
When planning your overall campaign strategy, political campaign ads play an important role, however they are not without their issues. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.
Make Sure You’ve Completed Any Verifications You Need to Run Political Ads on Facebook, Twitter, or Google
How Should Your Digital Campaign Strategy Change on Election Day?
Election Day is rapidly approaching, and while many campaigns and advocacy organizations are already implementing election-driven digital campaign strategies, day-of digital campaign techniques require a much different approach.
Here are a few important considerations to keep in mind when developing your Election Day digital strategy: