Ditch the Clipboard for Online Petitions

Students signing petitions opposed to online petitions

Online Petitions Can Build Your Email List 

You don’t need a clipboard for online petitions, but you do need a strategy.

Online petitions are a great way to bolster your supporter base around an issue. You can use a digital action as a hook to get folks involved with your campaign or cause in the long run. List building isn’t always easy, quick, or cheap—make sure you plan ahead so you can do it right and make the most out of your new supporters.

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Increasing Your Reach With Political Campaign Ads

Girl hitting a pinata

Why Integrate Political Campaign Ads Into Your Larger Campaign Strategy?

When planning your overall campaign strategy, political campaign ads play an important role, however they are not without their issues. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.

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Election Day Digital Campaign: What You Should Know

digital campaigns

How Should Your Digital Campaign Strategy Change on Election Day? 

Election Day is rapidly approaching, and while many campaigns and advocacy organizations are already implementing election-driven digital campaign strategies, day-of digital campaign techniques require a much different approach.

Here are a few important considerations to keep in mind when developing your Election Day digital strategy:

Mobile first

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