Make Sure You Are Running for Office the Right Way Getting Your Digital Game is On Point.
So you’ve decided you’re running for office. What are your first steps? Maybe calling friends and family to let them know the news? Starting to ask for donations for your campaign? Hiring a campaign manager? It’s possible you haven’t yet thought about some key digital items that will make your big announcement a big success.
What CPA Campaign Options Work Best for Advocacy Campaigns?
Can Your Digital Advocacy Campaign Have It All?
We often find that a digital advocacy campaign is expected to meet multiple organizational goals at once. Unfortunately, you can’t really have it all. So how do you choose an objective and what digital strategy is likely to achieve it?
Setting an Achievable Goal
Digital Campaign Spending: What to Include in Your Digital Advocacy Budget
When you are setting up your digital campaign budget for advocacy, how much should you spend on digital advertising?
The Importance of Digital Political Ad Transparency. What Digital Ads are My Opponents Running?
Digital Political Targeting: If you give a campaign a cookie...
Digital political targeting can be tricky to navigate, but when done right, it can make digital ads work effectively and efficiently.
Spec Campaign Ads: A Best Practice in Today's Landscape
Your Digital Strategist Needs 5 Key Pieces of Information
Any time you work with a digital strategist to craft a digital ad campaign, they’ll want to know 5 things to build the right plan for you. Your digital strategist will want to know your goal, budget, targets, timing, and the geographic area you want the ads to run in. It can be helpful for you to think about these things ahead of time so you and your digital strategist can get on the same page and build a campaign quickly and efficiently.
Harnessing Geo-Fencing Technology for Advocacy
Mobile advertising in and of itself is no longer cutting edge, but how can you use it in new and interesting ways to get your advocacy message out there? One tactic we have been using more and more is geo-fencing to run mobile ad campaigns.