Tips You Can Use as You’re Setting Up Your Digital Targeting and Messaging for Your Independent Expenditure Campaign
Independent expenditure campaigns play a unique role in an election, largely by filling gaps campaigns have. These gaps are often caused by resources being directed elsewhere and independent expenditures can help bolster a campaign by targeting audiences with messaging that candidate campaigns either can’t or won’t reach.
Make Sure You Are Running for Office the Right Way Getting Your Digital Game is On Point.
So you’ve decided you’re running for office. What are your first steps? Maybe calling friends and family to let them know the news? Starting to ask for donations for your campaign? Hiring a campaign manager? It’s possible you haven’t yet thought about some key digital items that will make your big announcement a big success.
What CPA Campaign Options Work Best for Advocacy Campaigns?
Can Your Digital Advocacy Campaign Have It All?
We often find that a digital advocacy campaign is expected to meet multiple organizational goals at once. Unfortunately, you can’t really have it all. So how do you choose an objective and what digital strategy is likely to achieve it?
Setting an Achievable Goal
Digital Campaign Spending: What to Include in Your Digital Advocacy Budget
When you are setting up your digital campaign budget for advocacy, how much should you spend on digital advertising?
The Importance of Digital Political Ad Transparency. What Digital Ads are My Opponents Running?
Digital Political Targeting: If you give a campaign a cookie...
Digital political targeting can be tricky to navigate, but when done right, it can make digital ads work effectively and efficiently.