digital strategy

  • Targeting for Twitter

    Posted on December 07, 2017 by Lizzie Kendrick

    Digital Targeting for Your Advertising Campaign on Twitter

    We often talk about how one big advantage of digital advertising is the digital targeting available to the advertiser. The same is true on Twitter, if not more so. Twitter, along with other social media channels, has the benefit of users providing their own information, making the targeting easier. In addition, as users log on and engage on Twitter, their profiles are updated to reflect how they behave online.

    Twitter offers a wide range of digital targeting options, including:

  • Sourcing Great Photos of Trump Without Breaking the Bank

    Posted on July 10, 2017 by Sophie Thurber

    Trump Photos to Up Your Digital Advocacy Game 

    Digital advocacy in Trump’s America means (for many of us) a near unending need for trump photos. Unfortunately, buying rights managed photos of our fearless Commander in Cheeto means running up an epic tab pretty darn quickly. But fear not (at least with regard to photos… I can’t make any promises regarding the rest of what’s going on at this point) – compelling photos of Trump are still available to those of us who don’t have deep pockets and an unlimited Getty account.

  • Facebook and ActionSprout: Integration for Digital Advocacy

    Posted on July 06, 2017 by Sophie Thurber

    Digital Advocacy Integration for Action

    Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.

  • Political Data: Don’t Let Perfect Be the Enemy of Good

    Posted on June 26, 2017 by Lizzie Kendrick

    Find the Right Mix When Using Political Data for Digital Advertising

  • Best Practices for Your Next Content Launch

    Posted on April 10, 2017 by Joe Fuld

    3,2,1 Liftoff! How to Plan for an Awesome Content Launch

    Before a content launch, it is useful to have a system or checklist to make sure people know your new product exists and engages with it. This is a critical part of tour content's early success. This system is more than a tweet or a release—it is a holistic approach to all of it.

    Here is my system for a successful content launch…

    Know your message. 

    Whether you are launching a business or a product you need to know what you are trying to say.

  • Here’s Exactly What Happened When We Checked Out the Hemingway Editor

    Is It Possible to Write Better Political Mail with an App? We tried Hemingway Editor.

  • Digital Ads vs GOTV Calls: Should You Choose Calls or Digital Ads?

    Posted on November 05, 2016 by Joe Fuld

    If You Need to Choose GOTV Calls vs Digital GOTV Ads Which Do You Pick?

    If you are running a political campaign, you may have heard of folks replacing their GOTV calls with digital GOTV ads. As someone who sells and loves digital ads, I will tell you that I am not sure that is a great idea. It depends, on many factors.  To help you figure out how to spend your GOTV money, I have put together this lovely post comparing GOTV calls versus digital GOTV ads.

  • Get Out the Vote with Social Media: Digital GOTV

    Posted on October 06, 2016 by Shelley Rees

    How to Use Social Media for Get Out the Vote

     
  • Making the Most of Your Campaign Digital Video Ads

    Posted on October 03, 2016 by Lizzie Kendrick

    How long should campaign digital video ads be and how long should they run for?

    Digital video is all the rage these days. There is a lot of power and emotion in video images whether it is pre-roll, in-banner, interstitial or longer format.  Knowing the right length of the video and the length of the buy is critical for a successful video ad campaign.

    15 Seconds for Mobile, Longer for YouTube

  • Election Day Digital Campaign: What You Should Know

    Posted on September 26, 2016 by Lizzie Kendrick

    How Should Your Digital Campaign Strategy Change on Election Day? 

    Election Day is rapidly approaching, and while many campaigns and advocacy organizations are already implementing election-driven digital campaign strategies, day-of digital campaign techniques require a much different approach.

    Here are a few important considerations to keep in mind when developing your Election Day digital strategy:

    • Mobile first

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