Posted on March 26, 2018 by Lizzie Kendrick
Harnessing Geo-Fencing Technology for Advocacy
Mobile advertising in and of itself is no longer cutting edge, but how can you use it in new and interesting ways to get your advocacy message out there? One tactic we have been using more and more is geo-fencing to run mobile ad campaigns.
Posted on December 07, 2017 by Lizzie Kendrick
Digital Targeting for Your Advertising Campaign on Twitter
We often talk about how one big advantage of digital advertising is the digital targeting available to the advertiser. The same is true on Twitter, if not more so. Twitter, along with other social media channels, has the benefit of users providing their own information, making the targeting easier. In addition, as users log on and engage on Twitter, their profiles are updated to reflect how they behave online.
Twitter offers a wide range of digital targeting options, including:
Posted on July 10, 2017 by Sophie Thurber
Trump Photos to Up Your Digital Advocacy Game
Digital advocacy in Trump’s America means (for many of us) a near unending need for trump photos. Unfortunately, buying rights managed photos of our fearless Commander in Cheeto means running up an epic tab pretty darn quickly. But fear not (at least with regard to photos… I can’t make any promises regarding the rest of what’s going on at this point) – compelling photos of Trump are still available to those of us who don’t have deep pockets and an unlimited Getty account.
Posted on July 06, 2017 by Sophie Thurber
Digital Advocacy Integration for Action
Digital advocacy is about engagement and capacity building—likes are just a starting point. Over the last few years, Facebook’s algorithm has evolved, as has its advertising options, making it easier than ever to capitalize on the audience you’ll find there and turn likes into actions that advance your advocacy goals.
Posted on June 26, 2017 by Lizzie Kendrick
Find the Right Mix When Using Political Data for Digital Advertising
Posted on April 10, 2017 by Joe Fuld
3,2,1 Liftoff! How to Plan for an Awesome Content Launch
Before a content launch, it is useful to have a system or checklist to make sure people know your new product exists and engages with it. This is a critical part of tour content's early success. This system is more than a tweet or a release—it is a holistic approach to all of it.
Here is my system for a successful content launch…
Know your message.
Whether you are launching a business or a product you need to know what you are trying to say.
Is It Possible to Write Better Political Mail with an App? We tried Hemingway Editor.
Posted on November 05, 2016 by Joe Fuld
If You Need to Choose GOTV Calls vs Digital GOTV Ads Which Do You Pick?
If you are running a political campaign, you may have heard of folks replacing their GOTV calls with digital GOTV ads. As someone who sells and loves digital ads, I will tell you that I am not sure that is a great idea. It depends, on many factors. To help you figure out how to spend your GOTV money, I have put together this lovely post comparing GOTV calls versus digital GOTV ads.
Posted on October 06, 2016 by Shelley Rees
How to Use Social Media for Get Out the Vote
Posted on October 03, 2016 by Lizzie Kendrick
How long should campaign digital video ads be and how long should they run for?
Digital video is all the rage these days. There is a lot of power and emotion in video images whether it is pre-roll, in-banner, interstitial or longer format. Knowing the right length of the video and the length of the buy is critical for a successful video ad campaign.
15 Seconds for Mobile, Longer for YouTube