Facebook Live for Your Political Campaign

Set up for Facebook Live. An iPhone on a tripod on top of a desk.

Smart Political Campaigns Should Harness Facebook Live

There are only so many hours in a day, but after knocking on doors and raising money, Facebook Live is something candidates should do on a weekly basis. The ubiquity of live-streaming digital video and Facebook’s drive to increase it on the platform has made it a necessity for campaigns to engage with. Here are some quick tips and a basic explanation of why campaigns should embrace Facebook Live and other online videos.

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GOTV: The ABCs of Get Out The Vote

abcs of GOTV

It's time for our favorite acronym, GOTV- Get Out the Vote

As Election Day, Absentee and Early Vote rounds the corner, it becomes increasingly important to reach out to potential voters and Get Out the Vote. GOTV is an essential part of any campaign strategy and can make the difference between winning and losing on and before Election Day. 

Get Out the Vote can mean different things to different types of political campaigns, as well as people.

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Get Out the Vote: 5 Tips for GOTV Scripts

Get Out the Vote

Learn How to Write the Perfect Get Out The Vote Script

Get Out The Vote scripts are important because, in the vast majority of cases, they are your last chance to talk to your campaign’s core supporters to encourage them to vote. Therefore, it’s important that you make a lasting impression with these people and engage with them in a way that will resonate enough that they’ll take an hour our of their day and go vote. With that being said, below are our 5 tips on making sure you make your Get Out The Vote canvassing or phone GOTV script work for you:

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GOTV What Is It? Get Out The Vote-Defined

Get Out The Vote

GOTV, What is Get Out The Vote? A quick explanation of voter turnout.

GOTV (gee-oh-tee-vee) stands for Get Out The Vote and is used to describe a political field strategy for a candidate or organization ensuring that voters who are most likely to vote for your campaign actually do so. It sounds simple, but there can be many hurdles for good get out the vote, and remember: your opponent is doing the same thing.

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GOTV: What To Do With Your Leaners

Get Out The Vote Tips

A GOTV Question for the Ages – What to Do With Your "2s"?

ID-ing your supporters is an important part of any field campaign especially for GOTV. There are a variety of ways for Voter ID to help Get Out The Vote. One common method of voter ID using a 1-6 scale to measure each individual’s support score, with 1 being a solid supporter, 3 undecided, 5 firmly opposed, and a 6 not home.

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GOTV Plan: 15 Get Out the Vote Myths Busted

GOTV Planning: Let's Bust Some Myths!

Get Out The Vote and a good Get Out The Vote plan (GOTV Plan) is something we as a firm, spend hours talking about. There is lots of  lore, superstition, mythology, and bad ideas around get out the vote.

There is no cable show dedicated to busting myths about political tactics, but if there was, GOTV myths would surely be a hot topic.  Over the years, there have been a lot of notions about Get Out The Vote programs that I believe are wrong. Here is my attempt to dispel these get out the vote myths and show it as a cornerstone in the foundation of any campaign plan.

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GOTV Plan: Get Out the Vote (GOTV) Best Practices

GOTV Plan: Let President Obama Show You How Get out the Vote Is Done

As Election Day approaches, I thought it would be a good idea to share some best practices for your GOTV Plan-  Get Out The Vote Plan. These are tried and true GOTV tactics —we know they work.

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