Facebook Live for Your Political Campaign

Set up for Facebook Live. An iPhone on a tripod on top of a desk.

Smart Political Campaigns Should Harness Facebook Live

There are only so many hours in a day, but after knocking on doors and raising money, Facebook Live is something candidates should do on a weekly basis. The ubiquity of live-streaming digital video and Facebook’s drive to increase it on the platform has made it a necessity for campaigns to engage with. Here are some quick tips and a basic explanation of why campaigns should embrace Facebook Live and other online videos.

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In-House GOTV Direct Mail Ideas for Any Political Campaign

Black mail box open with mail stack showing

Cost-Effective Mail Tactics for a Winning GOTV Strategy

There’s no such thing as a one-size-fits-all political campaign, but there’s one strategic element that no campaign can afford to leave out: GOTV. A strong get-out-the-vote (GOTV) program may get you the handful of votes you need to win your election, whereas failing to make that final push to get voters to the polls may hasten your demise. 

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GOTV with BallotReady

A group of people holding up voter stickers and smiling

Make a plan to vote! How BallotReady can help you improve your GOTV strategy

BallotReady is an online voter guide for local, state and national races. This week, we interviewed Alex Niemczewski to discuss how BallotReady can be used to amp up your GOTV campaign strategy.

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7 GOTV Questions with Pandora

Sponsored listening process for 7 GOTV questions with Pandora

How you should incorporate Pandora digital radio into your GOTV strategy

As Election Day approaches, it's important to get to work on your GOTV strategy. This week, we interviewed some folks from Pandora Radio - a music streaming service - about how political campaigns can integrate digital radio to improve their 'get out the vote' strategies. 

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Recommended Reading from Political Pros

recommended reading from political pros

A recommended reading list from TCW interviewees

We always try to ask the political pros we interview in our “7 questions” blog series what they’re reading. As a result, we’ve gotten some great recommended reading ideas from these folks. Some of these reads help shed light on the state of the American electorate; others will give you the break you deserve from the state of our politics. Behold, our latest recommended reading list, brought to you by experts in Democratic polling, messaging, political science, decision-making, fundraising, and beyond. Happy reading!

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7 Questions with Joshua Kalla on Political Persuasion

7 Questions with Joshua Kalla on Political Persusaion

Is persuasion still possible? Political scientist Joshua Kalla answers our questions

Joshua Kalla is a Ph.D. candidate in Political Science at the University of California, Berkeley whose research focuses on American political behavior and opinion. Along with Stanford’s David Broockman, Joshua Kalla co-authored a study on voter persuasion that made a splash in the media and in progressive circles in September 2017. In this study, Kalla and Broockman argue that voter persuasion through traditional campaign communication methods (such as direct mail, canvassing, and digital advertising) have essentially no persuasive effect on voters during general elections. We asked Kalla about his recent work and its implications for campaigns.

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GOTV: The ABCs of Get Out The Vote

abcs of GOTV

It's time for our favorite acronym, GOTV- Get Out the Vote

As Election Day, Absentee and Early Vote rounds the corner, it becomes increasingly important to reach out to potential voters and Get Out the Vote. GOTV is an essential part of any campaign strategy and can make the difference between winning and losing on and before Election Day. 

Get Out the Vote can mean different things to different types of political campaigns, as well as people.

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