Engaging Digital Creative for Your Political Campaign

Don't be boring written out in yellow on a blue background

Developing Eye-Catching Digital Creative for Your Political Campaign That Engages Your Audience

When was the last time you saw something particularly eye-catching in a political campaign ad online? We spend so much of our time online these days – for work and for play – and digital ads are everywhere we look, so it’s easy for your political campaign’s creative to get lost in the shuffle.

read more »

7 Questions with Deno Seder on Political Advertising

television with arms and legs puts arm around question mark

Political Advertising with Deno Seder

Deno Seder is an expert in political advertising and crafting advocacy and political videos. He has worked with candidates across all levels of government, for various advocacy groups, and on ballot measure campaigns. From creating video ads urging voters not to cast a ballot for Donald Trump to aiding in the effort to ban Greyhound dog racing in Florida, Deno has a wide array of experiences in the political space.

read more »

Improve Your Voter Contact–Political House Party Dos and Don'ts

Political House Parties Improve Voter Contact

Voter Contact: Political House Party Dos and Don'ts

House parties are underutilized tactic for voter contact, especially around primaries and special elections. It is a good way to get a candidate to engage in their community quickly and authentically. Although this is an old-school technique, we have added in some new-school tactics, like SMS, to make it relevant in today’s political toolbox

House parties are underutilized tactic for voter contact, especially around primaries and special elections. It is a good way to get a candidate to engage in their community quickly and authentically. Although this is an old-school technique, we have added in some new-school tactics, like SMS, to make it relevant in today’s political toolbox

read more »

Assessing Digital Saturation in a Political Campaign

Political Campaign

How Can I know If My Political Campaign Has Reached Saturation

A question we are asked frequently is how a political campaign can assess if they have reached saturation with their digital program. As with lots of things digital, the answer isn’t totally cut and dry, but we have some tips for you to assess whether or not your political campaign is reaching saturation within your target audience. 

read more »

Candidate Messaging—Consistency Is Key

candidate messaging

Candidate Messaging Can Win Your Campaign

As spectators of political debate and electoral politics, we’ve all seen it before. Our favorite candidate takes a turn and ends up going on either a rant, long tirade, or ultimately veers far off the path of his or hers intended candidate messaging. As spectators we can only watch in horror as this trainwreck happens.  In the world of social media, these moments are captured more often than not.

read more »

Field Strategies for Campaign Success

field strategies

Field Strategies That Get Results

Field strategies don’t always get the yield you were hoping for, especially if you don’t have the right planning behind them. Here are our tips for getting the most out of your field strategies for your political campaign. 

Plan first: 

read more »

Set Up Your Twitter Fast!

Set Up Your Twitter Fast!

Twitter Account Set Up for Dummies

If you have never set up a Twitter account, consider this to be your crash course! Twitter is becoming increasingly important to both political and advocacy campaigns, but with its ever evolving features and unique vocabulary specifically for the Twitter Platform, it can be hard for some to jump on the bandwagon. Here is a simple guide to a fast twitter account set up:

read more »

4 Signs of a Winning Campaign

winning campaign

4 Qualities Winning Campaigns Share:   

After working with a few campaigns, you really do get a sense of what it’s like to work on a winning campaign. These campaigns share a few key qualities that ultimately contribute to their success. Below are four of the qualities that winning campaigns almost always share:   

Willingness to delegate responsibilities

read more »