Engaging Digital Creative for Your Political Campaign

Don't be boring written out in yellow on a blue background

Developing Eye-Catching Digital Creative for Your Political Campaign That Engages Your Audience

When was the last time you saw something particularly eye-catching in a political campaign ad online? We spend so much of our time online these days – for work and for play – and digital ads are everywhere we look, so it’s easy for your political campaign’s creative to get lost in the shuffle.

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5 Things Every Political Campaign Should Be Doing Digitally for 2020

Aug 05, 2019

People Are Searching for Your Political Campaign Online; Do You Have Your Digital Ducks in a Row?

From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond)

 

Why Direct Mail Works for Primaries

Two young females sitting at a table together hugging one another. One is throwing confetti into the air.

Win Your Primary with Direct Mail!

Direct mail can be your campaign saving grace. Running for office can be overwhelming. There is a steep learning curve with very little room for error and a lot to consider. Always remember that once you formulate a strong, clear message for your campaign, the most important part of a primary campaign is getting that message out to voters. What better way to do this than via direct mail?  

Why mail?

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9 Campaign Plan Tips

two people at the top of a mountain with their hands up in excitement for their success

This Year, Kick Ass! 9 Campaign Plan Tips To Give You The Best Chance of Winning

If you’re running for office, you’re going to need a campaign plan. Your campaign plan should outline the challenges and opportunities you anticipate facing over the course of the election cycle as well as your priorities and goals. With these 9 campaign plan tips, you will give yourself the best chance of winning your race:

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Ending Your Political Campaign the Right Way

Nov 15, 2018

Just because your political campaign is over, doesn't mean it's the end.

Whether you won or lost your political campaign, the 2018 Election Cycle is over. Like us, you're probably pretty exhausted. These past months you've likely been getting your hands dirty and working tirelessly on your campaign cause, and we want to help you clean up both your literal and figurative mess.

Here are our tips on how to end a campaign:

1. Make sure to end on a good note. 

Non-Political Books for Politicos

non-political books for politicos

10 Non-Political Books Every Politico Should Read

*Originally written by Joe Fuld and updated by Elena Veatch 4/3/18

When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.

The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.

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7 Questions with Joshua Kalla on Political Persuasion

7 Questions with Joshua Kalla on Political Persusaion

Is persuasion still possible? Political scientist Joshua Kalla answers our questions

Joshua Kalla is a Ph.D. candidate in Political Science at the University of California, Berkeley whose research focuses on American political behavior and opinion. Along with Stanford’s David Broockman, Joshua Kalla co-authored a study on voter persuasion that made a splash in the media and in progressive circles in September 2017. In this study, Kalla and Broockman argue that voter persuasion through traditional campaign communication methods (such as direct mail, canvassing, and digital advertising) have essentially no persuasive effect on voters during general elections. We asked Kalla about his recent work and its implications for campaigns.

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Evaluating Success for Your Campaign Strategy

 

Campaign Strategy Success

Because They Don't Hand Out Medals for Campaign Strategy

Now more than ever, it's important to set measurable goals for success and to evaluate your campaign strategy against those goals. What may have worked for another campaign may fail miserably for yours, so keeping your benchmarks for success in mind will be critical. Let's look back at evaluating success for your campaign strategy. 

What is success? This is not always the question folks ask when developing a campaign strategy but it should be.  When starting on a new project, or even evaluating an older one, it’s important to set goals and measure the success of your campaign strategy.  Think about the goals for campaign strategy. Success metrics shouldn’t just be, “did it work?” Rather, you need measurable benchmarks that are meaningful to your organization.  Albert Einstein once said, “Everybody is a genius.  But, if you judge a fish by its ability to climb a tree, it’ll spend its whole life believing that it is stupid.”  If you define the success of your campaign strategy by the wrong metric, you can end up continuing a program that isn’t working as well as it should, or worse, cutting off a project because it was not “climbing trees.”

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Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.

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