9 Campaign Plan Tips

two people at the top of a mountain with their hands up in excitement for their success

This Year, Kick Ass! 9 Campaign Plan Tips To Give You The Best Chance of Winning

If you’re running for office, you’re going to need a campaign plan. Your campaign plan should outline the challenges and opportunities you anticipate facing over the course of the election cycle as well as your priorities and goals. With these 9 campaign plan tips, you will give yourself the best chance of winning your race:

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Ending Your Political Campaign the Right Way

Image of a soapy window with a person scrubbing it down.

Just because your political campaign is over, doesn't mean it's the end.

Whether you won or lost your political campaign, the 2018 Election Cycle is over. Like us, you're probably pretty exhausted. These past months you've likely been getting your hands dirty and working tirelessly on your campaign cause, and we want to help you clean up both your literal and figurative mess.

Here are our tips on how to end a campaign:

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In Non-Partisan Elections Ideology Matters

Non-Partisan Elections

No Party, No Ideology in Non-Partisan Elections? Think Again.

 

We work on a lot of down-ballot county and municipal campaigns across the country. Many of these races—including campaigns for judge, sheriff, county executive, school board, city council, and mayor—are non-partisan, meaning candidates do not run with a political party designation. However, don’t let the absence of party labels fool you into thinking you can run a campaign without staking out your ideology. In local non-partisan elections, ideology matters – and so does having a vision that spans beyond anti-Trumpism.

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Your Digital Campaign: 5 Things Every Political Campaign Should Be Doing Online

digital campaign

People are searching for your campaign, do you have a digital campaign to show them?

From a small, local candidate for city council to a statewide campaign, all political campaigns have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally.

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Recommended Reading from Political Pros

recommended reading from political pros

A recommended reading list from TCW interviewees

We always try to ask the political pros we interview in our “7 questions” blog series what they’re reading. As a result, we’ve gotten some great recommended reading ideas from these folks. Some of these reads help shed light on the state of the American electorate; others will give you the break you deserve from the state of our politics. Behold, our latest recommended reading list, brought to you by experts in Democratic polling, messaging, political science, decision-making, fundraising, and beyond. Happy reading!

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