Political Campaign Strategy Tips

Mar 02, 2020

A Strong Political Campaign Strategy Means a Strong Campaign

At any level, campaign fundamentals can mean the difference between building a winning or losing political campaign strategy. A lot of this will seem like common sense (and it is), but bear with me, because a lot of this stuff often falls by the wayside as campaigns are being built. In essence, a strong political campaign strategy (meaning, the overall plan to achieve an electoral victory) should rest on a foundation of some very basic building blocks and principles that will help to carry you across the finish line.

5 Tips for Your Political Candidate Website

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Build Your Candidate Website to Engage with Voters

Building a candidate website is one of the first steps you and your team need to take after you decide to run for office. But a lot of candidate websites end up coming across as clunky, hard to use, or dated. Your website is the first version of you that many voters are introduced to, so it needs to make the right impression.

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Why Direct Mail Works for Primaries

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Win Your Primary with Direct Mail!

Direct mail can be your campaign saving grace. Running for office can be overwhelming. There is a steep learning curve with very little room for error and a lot to consider. Always remember that once you formulate a strong, clear message for your campaign, the most important part of a primary campaign is getting that message out to voters. What better way to do this than via direct mail?  

Why mail?

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9 Campaign Plan Tips

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This Year, Kick Ass! 9 Campaign Plan Tips To Give You The Best Chance of Winning

If you’re running for office, you’re going to need a campaign plan. Your campaign plan should outline the challenges and opportunities you anticipate facing over the course of the election cycle as well as your priorities and goals. With these 9 campaign plan tips, you will give yourself the best chance of winning your race:

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In Non-Partisan Elections Ideology Matters

Non-Partisan Elections

No Party, No Ideology in Non-Partisan Elections? Think Again.

 

We work on a lot of down-ballot county and municipal campaigns across the country. Many of these races—including campaigns for judge, sheriff, county executive, school board, city council, and mayor—are non-partisan, meaning candidates do not run with a political party designation. However, don’t let the absence of party labels fool you into thinking you can run a campaign without staking out your ideology. In local non-partisan elections, ideology matters – and so does having a vision that spans beyond anti-Trumpism.

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