Assessing Digital Saturation in a Political Campaign

Political Campaign

How Can I know If My Political Campaign Has Reached Saturation

A question we are asked frequently is how a political campaign can assess if they have reached saturation with their digital program. As with lots of things digital, the answer isn’t totally cut and dry, but we have some tips for you to assess whether or not your political campaign is reaching saturation within your target audience. 

read more »

Why Direct Mail Works for Primaries

Two young females sitting at a table together hugging one another. One is throwing confetti into the air.

Win Your Primary with Direct Mail!

Direct mail can be your campaign saving grace. Running for office can be overwhelming. There is a steep learning curve with very little room for error and a lot to consider. Always remember that once you formulate a strong, clear message for your campaign, the most important part of a primary campaign is getting that message out to voters. What better way to do this than via direct mail?  

Why mail?

read more »

Building a Connective Advocacy Campaign to Move the Needle

A busy terminal with lots of people of all ages and races. Partly blurry to capture movement.

Using Testimonials in Your Advocacy Campaign

One way to move the needle in your advocacy campaign is to highlight the human impact of your issue. By recruiting community members who have been directly affected by your issue to share their stories, you can make the seemingly arbitrary stakes of policy decisions more tangible for people.

read more »

In Non-Partisan Elections Ideology Matters

Non-Partisan Elections

No Party, No Ideology in Non-Partisan Elections? Think Again.

 

We work on a lot of down-ballot county and municipal campaigns across the country. Many of these races—including campaigns for judge, sheriff, county executive, school board, city council, and mayor—are non-partisan, meaning candidates do not run with a political party designation. However, don’t let the absence of party labels fool you into thinking you can run a campaign without staking out your ideology. In local non-partisan elections, ideology matters – and so does having a vision that spans beyond anti-Trumpism.

read more »