A recommended reading list from TCW interviewees
We always try to ask the political pros we interview in our “7 questions” blog series what they’re reading. As a result, we’ve gotten some great recommended reading ideas from these folks. Some of these reads help shed light on the state of the American electorate; others will give you the break you deserve from the state of our politics. Behold, our latest recommended reading list, brought to you by experts in Democratic polling, messaging, political science, decision-making, fundraising, and beyond. Happy reading!
10 Non-Political Books Every Politico Should Read
*Originally written by Joe Fuld and updated by Elena Veatch 4/3/18
When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.
The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.
Psychology books every political consultant should read
It’s tough for any political consultant to stop ruminating on the questions that have plagued progressives since the 2016 election. How could anyone have voted for Trump? Why did people care so much about Hillary Clinton’s emails? How can Republicans in Congress be so spineless? Why would anyone believe a fake news story? Political consultants can find solace in knowing that psychology has explanations for these phenomena. As we dive into campaign plans to persuade voters in November, here are some big takeaways from the psychology books every political consultant should read.
Political Campaign Photography Shoots Are Worth the Money
Good political campaign photography is a must.
Good political campaign photography is the cornerstone of a quality communications program. We’ve all seen bad political advertising. It’s a kind of bad that transcends the traditional meaning of the word. But it doesn’t have to be all European stock photos misused in Kentucky or stock photos of supposed endorsers (good grief, do NOT do this!). We can do better.
Is persuasion still possible? Political scientist Joshua Kalla answers our questions
Joshua Kalla is a Ph.D. candidate in Political Science at the University of California, Berkeley whose research focuses on American political behavior and opinion. Along with Stanford’s David Broockman, Joshua Kalla co-authored a study on voter persuasion that made a splash in the media and in progressive circles in September 2017. In this study, Kalla and Broockman argue that voter persuasion through traditional campaign communication methods (such as direct mail, canvassing, and digital advertising) have essentially no persuasive effect on voters during general elections. We asked Kalla about his recent work and its implications for campaigns.