Why Does Paper for Political Direct Mail Printing Matter?
When it comes to political direct mail printing paper, there are as many choices as there are types of coffee drinks at your local Starbucks. Each paper type has specific characteristics that influence printability, color, texture, and price. Which option you choose depends on your budget, design, and overall goals.
How to Get the Most out of Your Political Printing
Check Out These Dos and Don’ts on Political Printing to Learn How to Avoid Common Mistakes.
Regardless of how you cut it, writing and producing quality political direct mail and doing political printing is no easy task. There are a lot of things that go into quality political printing, and it takes quite a bit of time and practice to be able to do it well. With that said, below is a quick list of dos and don’ts to producing quality political printing.
7 Questions to Ask Yourself When Reviewing Political Direct Mail Samples
Using the Best Practices to Make Sure Your Political Direct Mail Is Accurate
Printing errors and typos can turn your direct mail message into a crisis overnight. Whether it is a mailing of a holiday card or official ballots in an election, it is imperative to implement the best protocols and practices to ensure that your direct mail job gets into mailboxes without a hitch. There are many high profile printing errors and typos every election that probably could have been prevented with better planning and proofing.
When it comes to political direct mail...size matters
With regards to mailing for direct mail, we have discussed the weight of paper and the two general measures used, U.S. Basis Weight and GSM. So onto thickness and size. Both of these are characteristics of printing papers that can affect mailing costs and mail-ability.
I was reading a printing blog the other day in which the writer was emphasizing how printers should be selling themselves to designers, so that designers know the newest trends and are able to make cost effective decisions based on new technology. I was reminded of the book Youtility by Jay Baer. This was a book The Campaign Workshop read in a recent company retreat. This book focused on the future of marketing, customer support, and the importance of being useful to your clients. This got me thinking about our company and my position as a production manager.
How is the USPS Streamlining?
The USPS is starting to clean up their data and streamline mail entry so that it is not as manual and paper based. One part of this is that companies don’t need to open up permits at every facility location where their mail is verified, and can instead utilize a “Mail Anywhere” service. Entering mail is all being streamlined to a digital process where fewer eyes look at it and fewer hands touch or physically verify.
Ganging Considerations for Political Direct Mail
Often, people get excited about their campaign and want to not only order palm cards but also do several pieces of mail, maybe mailing some different segments in their targeting universe with a couple different messages. But then they get the budget for their wish list and think, “Man, I forgot about postage and shipping. But can’t I save if I gang them all together?” Yes, you can. Ganging is something to consider when launching your mail plan.
People often hear about ganging, but do not necessarily understand the full scope of what is required to meet the cost savings desired. Here are a few things to consider: