The Problem with Most Digital Campaigns

digital campaigns

Where, When, and How Most Digital Campaigns Fall Short

When planning your overall campaign strategy, the digital portion is often overlooked. One of the biggest problems with digital campaigns is that they are not tied closely enough to your overall campaign strategy. Digital tools are an important vehicle to help you reach your overall political goals and should be thought of as such.

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How To Stay On Campaign Message

campaign message

How to stay on message

With the first Democratic debate quickly approaching, let's discuss the importance of a strong campaign message. Presidential debates are a great way to learn what to do and what not to do. Staying on message is an art form, whether you are in politics, advocacy or in business. Below are a few best practices for staying on message.

Pivot, pivot, pivot:

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More Innovative Marketing Campaigns

innovative marketing campaigns

Some of the Most Innovative Nonprofit Marketing Campaigns to Inspire Your Creativity

Our third installment of our picks for innovative nonprofit marketing campaigns is here to inspire  your creativity. This time, we have chosen four creative advertising campaigns that incorporate direct mail, video, and print advertising to convey important messages.

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Advocacy Research—Know Your Options

advocacy research

Explore the Depths of Advocacy Research Options

Advocacy campaigns come in all shapes and sizes. So does the advocacy research you need to build a good campaign strategy. You can and should know your options for advocacy research. In this post we explore the panoply of advocacy research options out there including: polling, focus groups, and experimental testing.

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Great Tips for Canvass and Phone Scripts

Phone scripts

What Makes Great Canvass or Phone Scripts for Voter Outreach?

A great canvass or phone script can mean the difference between gaining and losing a supporter – it’s the key to creating quality voter outreach. Canvass and phone scripts for campaigns come with a variety of goals and content, but there are a few best practices that will help you to develop effective scripts for any context. Here are some quick tips to make your voter contact and advocacy scripts stand out:

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Where Do I Get Voter Data for Democratic Direct Mail and Field Programs?

voter file

Good Voter File=Good Democratic Direct Mail

Most Democratic candidates should be able to get access to a good voter file, with some useful models, through your state party. (Depending on your state party’s rules, you may need to look for another source for some non-partisan city races and/or primaries.) Your state party file is likely your first and best option as a candidate – and uses many of the data sources below – but if that isn’t possible take a look at these firms. All of the descriptions are directly from the firms’ own websites.

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Is a Campaign or Advocacy Training Program Right for You?

Advocacy Training

Campaign and Advocacy Training Options to Fit Your Needs

As someone who has attended numerous political candidate trainings and advocacy trainings (both as a trainer and a trainee) I have always found them valuable. whether it has been advocacy training on a number of topics in hour sessions, to week-long campaign boot camps, I have to say I  learn something new each time I go through one.

If  you just want to learn the basics to get a foundation for your organization or campaign, or you are trying to keep up with the ever-changing trends and technology of this digital age, campaign and advocacy training is the way to get there. More often than not people and organizations opt to not get trained and just learn it on their own. I’m here to tell you that’s not always the best solution, and after you read this, I hope you will agree.

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