Client: Missouri Jobs with Justice
Project Details
After the Missouri state legislature reversed a minimum wage increase passed by the city of St. Louis, TCW worked with Missouri Jobs with Justice in 2018 to produce a digital advocacy ad to get the message out that interference in local democracy hurts working families. TCW produced a digital advocacy video using testimonials to spread awareness about the consequences of letting state legislators quash local democracy. This political advertising example had strong click-through rates and video-completion rates, indicating that the video ad was compelling to Missourians and demonstrating the value of sharing personal stories to educate communities.
