Our Future Depends on Clean Water

Client: Vote Yes New Paltz Committee for Clean Water, Working Farms, and Natural Areas

Project Details

In 2020, a ballot measure to protect rivers, streams, drinking water, and wildlife was on the ballot in New Paltz, New York. It was widely supported by community members but strongly opposed by the New York State Association of Realtors who outspent our campaign in support of the measure three-to-one. For this political advertising example, we worked with the “Vote Yes” effort to produce grassroots direct mailers and Facebook ads to get the facts out about this measure. Through utilizing compelling ballot measure advertising efforts, this campaign was a success - with the ballot measure ultimately passing with 72% of the vote despite the well-funded opposition.