Client: Yes for Mobility PAC

Project Details

In 2020, Yes for Mobility PAC sought to get a ballot measure passed that would secure funding for San Antonio's public transportation service, VIA. For this political advertising example, TCW ran a ballot measure ad campaign across several platforms with Spanish and English creatives to educate San Antonians about the ballot measure and the importance of the VIA transit system. The measure passed with 68% approval from voters.

VIA Is for Everyone ballot measure ad
VIA is for VIA Is for Everyone

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