Client: Rebecca Bell-Metereau for Texas State Board of Education
Political candidate Rebecca Bell-Metereau was running for Texas State Board of Education in a large district that encompassed 14 counties. We knew a candidate wouldn’t have enough resources to communicate with everyone in the district with the budget we had - therefore, cost-effective candidate advertising had to be a critical component. In order to accomplish this, we worked with the campaign to identify the three counties that were the most influential in the race to run a robust digital campaign advertising program. On Election Day, Rebecca won by 1.8 points.