Client: Arizona Center for Empowerment
Project Details
In 2020, the Arizona Center for Empowerment (ACE) sought to increase its email list in specific districts, especially among people of color. For this politcal advertising example, TCW ran a digital advertising campaign on Facebook that tested different audience targeting with both English and Spanish language ads. Ultimately, this resulted in TCW bringing in over 1,395 new names for ACE.
