Georgia Equality ran a program around the Georgia runoff election on Jan. 5, 2021 to encourage LGBTQ+ people to vote, especially during the early vote period. In this political advertising example, TCW ran a digital advertising campaign on Facebook and programmatic networks, mailed over 1M pieces of mail, and ran a phone program that made nearly 136K calls. This creative was a favorite among our staff, the client, and people who saw the ad on Facebook. Ultimately, the runoff broke records for turnout and Georgia Equality even got a shout-out on Twitter from Stacey Abrams for their work.
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