Protect Families, Not Polluters

Client: Natural Resources Defense Council

Project Details

In 2018, the Natural Resources Defense Council ran a multi-layered program across TV, mail, digital advertising, and canvassing tactics to educate North Carolinians about the water quality issues they face. For this political advertising example, TCW ran the digital advertising and direct mail programs while also creating collateral for the canvassers. Our creatives asked specific legislators to protect families, not polluters, and the canvassing team reported that many of the people they spoke to remembered seeing TCW's ads and mail.