When Maine Senator Susan Collins voted to pass Donald Trump's 2017 tax bill that opened the Arctic National Wildlife Refuge (ANWR) to drilling and oil development, she broke her promise to protect public lands. For this political advertising example, in 2020, TCW worked with Alaska Wilderness League Action (AWLA) to collect member videos and create and launch an digital advocacy ad featuring home videos of real Mainers voicing their disappointment in Collins' vote alongside compelling imagery of the ANWR. This full-length video (01:13) ran on AWLA's website and Facebook page when Senator Collins was facing re-election and her opponent was mounting a very competitive campaign. Ultimately, Susan Collins was still reelected.
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