Client: Ron Nirenberg for San Antonio Mayor
Project Details
In 2019, Ron Nirenberg ran for reelection as the mayor of San Antonio. TCW ran a digital video ad campaign across a variety of platforms including programmatic networks, Pandora, Facebook, Twitter, and Google Ads and Search. This political advertising example was a short GOTV ad that was designed to catch the attention of voters as they scrolled through websites. After a runoff election, Ron Nirenberg ultimately won with 51.1% of the vote.
