Client: Mainstream Voters of Washington
Project Details
In 2018, TCW worked with Mainstream Voters of Washington on an integrated digital and direct mail program in support of Erin Frasier's campaign for state representative. Frasier was a relative unknown, running for an open seat in a traditionally Republican district that had become a battleground. This independent expenditure ad program was designed to make sure Frasier had solid name recognition and to hammer home to voters that she had real policy solutions for the problems in Washington state. While this political advertising example was received very well, in the end Frasier lost the race by just 484 votes.
