Client: AFSCME Retirees
Project Details
AFSCME supported a bill in Congress to lower the price of prescription drugs. Drug companies spent millions on lobbyists to block the bill, so for this political advertising example, we worked to produce a two-piece membership mail program that encouraged AFSCME retirees to call their member of Congress and force a vote on this issue. The effort is still ongoing, but we know that a sizable number of retirees did contact their representatives after receiving this piece from data in a tracking code embedded in the 1-800 number.
