Client: California Federation of Teachers
Project Details
In 2020, TCW designed a templated membership mail program to engage CFT members around statewide ballot initiatives and state legislative elections in 11 different California districts. By harnessing a common front side with a variable back side for this piece, TCW was able to cost-efficiently print 11 versions of a mailer that could be customized to each union member’s locality. Utilizing this strategy for this political advertising example allowed CFT to engage over 13K members around down-ballot elections, helping to secure victories for seven endorsed state legislative candidates.
