Our Work: Fully Funded Schools Drive California Forward
Fully Funded Schools Drive California Forward
Client: California Federation of Teachers
In 2020, TCW designed a templated membership mail program to engage CFT members around statewide ballot initiatives and state legislative elections in 11 different California districts. By harnessing a common front side with a variable back side for this piece, TCW was able to cost-efficiently print 11 versions of a mailer that could be customized to each union member’s locality. Utilizing this strategy for this political advertising example allowed CFT to engage over 13K members around down-ballot elections, helping to secure victories for seven endorsed state legislative candidates.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.