Lady Liberty Fights Back

Client: 1199SEIU

Project Details

1199SEIU was looking to motivate their members to vote in the 2018 mid-term elections in NY. For this political advertising example, TCW helped craft a membership mail message connecting the opposition of their endorsed candidates to Trump's anti-worker agenda. We then paired that with a custom illustration of the Statue of Liberty leading members to illustrate Lady Liberty "fighting back" by voting.