Client: 1199SEIU

Project Details

1199SEIU was looking to motivate their members to vote in the 2018 mid-term elections in NY. For this political advertising example, TCW helped craft a membership mail message connecting the opposition of their endorsed candidates to Trump's anti-worker agenda. We then paired that with a custom illustration of the Statue of Liberty leading members to illustrate Lady Liberty "fighting back" by voting.

Lady Liberty Fights Back Membership Mail
Lady Liberty Fights Back (Page 1)
Lady Liberty Fights Back Membership Mail
Lady Liberty Fights Back (Page 2)

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