Client: UFCW
Project Details
TCW worked with UFCW to create a membership mail program targeted to California members telling them to vote no on Prop 22. Prop 22 was bankrolled by several large corporations, and there was significant confusion among voters around whether Prop 22 was good for workers. The goal of this political advertising example was to lay bare who was behind Prop 22 and the real impact on workers—lower wages, fewer protections and exploitation. Unfortunately, as the most expensive ballot measure in California's history, Prop 22 passed.
