When the Trump Administration started separating families seeking asylum at the U.S. border in 2018, the Women's Refugee Commission (WRC) sought to engage Americans about the issue to build capacity. For this unique political advertising example, TCW produced an emotionally compelling video and accompanying petition that were used for a national digital advertising campaign around family separation. This nonprofit advertising campaign brought in over 13K new subscribers to WRC's email list over the course of five weeks.
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