The American Association of University Women (AAUW) sought to enroll women in their online salary negotiation course to help women increase their pay and to position AAUW as a leader in advocating for women. TCW ran a layered nonprofit advertising campaign across Care2, Facebook conversion ads, Google Search, and programmatic networks and compared the performance of several different audiences to test what methodology brought in the most signups. In total, TCW brought in 6.25K registrations and provided valuable insights about the demographics of the people who signed up and the most effective ways to reach them.
Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.