John Morton's Diner

Client: New Mexico Workers for Progress

Project Details

In 2020, we worked with New Mexico Workers for Progress on a direct mail program across 21 state legislative districts. For this political advertising example, the biggest obstacle was time since the client didn’t know the extent of the program or their fundraising until late October; we didn’t begin working in earnest on these pieces until weeks before Election Day! This was one of the 68 pieces of political direct mail we produced under a tight deadline as a part of this program. On Election Day, we won in 14 of the districts we worked in, including defeating opponent John Morton's election campaign.