Your Digital Campaign: 5 Things Every Political Campaign Should Be Doing Online
People are searching for your campaign, do you have a digital campaign to show them?
From a small, local candidate for city council to a statewide campaign, all political campaigns have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally.
1. Social Media: Facebook, Instagram, Twitter, Pinterest, Tumblr. All of these are free for you to use, so why not? They are a fun, interactive way to communicate with your supporter base (who – spoiler alert – are already spending all their time on these platforms anyway). People love to promote candidates or causes they care about on these platforms, so make sure you’re in the mix.
2. Digital Fundraising: Digital fundraising is a zillion times cheaper than other forms of fundraising. And many times, all it takes is adding a link to your website where people can donate. The trick is, you need to make sure that link is visible and easily accessible to people. You can also utilize your social media pages to drive supporters to fundraising links. Donors these days are savvy, so make sure your donation pages are mobile-friendly and easy to manage. It could be the difference between a not so successful quarter and a great one.
3. Website: These days, everyone has a website, so don’t get left behind. Gone are the days of websites costing thousands of dollars to build out. There are tons of really cost-effective platforms out there that allow you to host your site and even design it in a fun and creative way. Of course, make sure your website is mobile-friendly. So many people are spending their time browsing online using their mobile devices and if your website isn’t readable on mobile, you’ll be left behind.
4. Digital Campaign Supporters: Building digital campaign supporters is key to both digital fundraising and digital advocacy. And since everyone is online, you should be building a base of support online as well. There are a few ways you can do this. First you can use your social media sites to increase your followers. Secondly, you can take advantage of online petition tools like Care2 to promote an issue that is important to you. This will help you gain supporters who are specifically interested in an issue you represent. Once you have a small base of supporters, you should be sending out regular email communication to keep these supporters engaged. This is a great way to encourage your supporters to get out the vote for you on Election Day.
5. Digital Advertising: Digital advertising is incredibly cost-effective and really easy to manage. From Facebook ads to Google search ads, you can start out simple and expand to more advanced ads as you grow. Using digital ads to bring in more supporters and/or to raise money is a great way to take advantage of the tools available these days.