Political Campaign Advertising

Campaigns have more options than ever when it comes to political advertising. The medium a campaign chooses depends largely on its strategic objectives, target audience, and, of course, budget. The channel landscape has expanded considerably in recent years, with newer options like Connected TV (CTV), newer SMS features, and in-app advertising joining the more traditional toolkit. Below is an updated overview of the most common modern campaign communication media and some of their pros and cons.

Political campaign ads are part of every election cycle and we’re rounding up some tips on how to get the most for your campaign. In this post, we’re focusing on digital ads. Digital ads tend to be more cost-effective than TV, so you can reach a wider audience with a smaller budget. Where you run your ads and on what platforms is determined by your budget, target audience and the size of your race.