• Should I Run My Nonprofit Ads as a CPA Campaign?

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    Posted on May 25, 2020 by Shelley Rees

    How to Use Your Budget for Nonprofit Ads Wisely

    To make the most of their budget for nonprofit ads, a lot of advocacy organizations will look for ways to increase their membership or put public pressure on legislators. The best way to accomplish both of these goals may be through a CPA campaign. CPA stands for cost per acquisition, which means that the campaign is priced out based on the cost for each name you acquire, often via a petition campaign. Petitions can show widespread support for a specific issue to a legislator, or help an…
  • Community Advocates: What Does It Take?

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    Posted on May 21, 2020 by Martín Diego Garcia

    Spoiler: We Can All Be Good Community Advocates.

    When people hear the terms “grassroots organizers” or “community advocates” they often do not see themselves reflected in those descriptions. However, very often they have already been an advocate without even realizing it. Community advocates are anyone advocating or speaking out on behalf of themselves, another person or a cause. Some simple examples of community advocacy are parents who speak out on behalf of their children in school when there is a problem, or someone speaking out on behalf…
  • How to Choose the Right Political Direct Mail Printing Paper

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    Posted on May 20, 2020 by Ben Holse

    Why Does Paper for Political Direct Mail Printing Matter?

    When it comes to political direct mail printing paper, there are as many choices as there are types of coffee drinks at your local Starbucks. Each paper type has specific characteristics that influence printability, color, texture, and price. Which option you choose depends on your budget, design, and overall goals.  Most political direct mail printing paper starts out as wood fiber-based, uncoated paper. Some paper stocks, such as a matte paper stock, leave the paper uncoated and…
  • Taking a Long-Term Approach to Nonprofit Storytelling

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    Posted on May 18, 2020 by Sophie Thurber

    Build Better Advocacy with a Plan for Nonprofit Storytelling

    Nonprofit storytelling is a powerful tool, but it often falls off the radar when push comes to shove, probably because it takes significant time and people resources to do well. This post will walk you through why it should always be part of your planning and priorities, how to weave it into things you’re already doing (it doesn’t have to be a heavy lift if you do it a little at a time) and some of the elements of compelling storytelling.  The purpose of nonprofit storytelling is to…
  • How Should Social Media Fit into Your Political Digital Campaign Strategy?

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    Posted on May 14, 2020 by Elena Veatch

    Don’t Neglect Social Media in Your Political Digital Campaign Strategy - 

    Whether you’re running for your local school board or the U.S. Senate, social media will likely be a prong of your political digital campaign strategy. Strong digital campaigns meet people where they are online, and the numbers don’t lie—social media remains an omnipresent force in our world, with more than…
  • Political Printing Services: How to Find the Perfect Political Printer for You!

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    Posted on May 13, 2020 by Sophie Thurber

    How to Get the Most out of Your Political Printing

    The world of political printing is varied, vast and mysterious for many. But it doesn’t have to be a mystery (unless you’re into intrigue, in which case, I’m sure you can keep the mystery alive in whatever manner floats your boat)—this blog will help you navigate the ins and outs of choosing a printer for your political work. From direct mail, to yard signs (buyer beware, they don’t vote!) to walk lit, the world of…
  • Your Digital Advertising Acronyms Cheat Sheet

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    Posted on May 11, 2020 by Claire Regan

    Become an Expert With These 10 Digital Advertising Acronyms

    When I entered the digital advertising world a little over a year and a half ago without any prior experience or educational background in the field, I never expected that one of the largest challenges I would face would be getting the hang of the digital advertising acronyms. DSP, DMP, CPM, CPA, CTR... what do they all mean? Understanding these acronyms will help you communicate better with digital vendors and allow you to ask the right questions. Luckily, we’re here to help. Below is…
  • Using a Tully Message Box For Your Political Campaign

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    Posted on May 07, 2020 by Joe Fuld

    Tully Message Box: The Foundation of a Winning Political Campaign

    The Tully message box, also just called a message box, is a simple tool that campaigns have been using for years. A message box can be used to create a specific theme, message, and strategy. Named for Democratic strategist Paul Tully, the Tully message box helps to visually break down four important components that will help any campaign craft their communications.  The beauty of the Tully message box is its simplicity. You don’t have to be a highly experienced political…
  • Political Printing: The Dos and Don'ts

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    Posted on May 06, 2020 by Martín Diego Garcia

    Check Out These Dos and Don’ts on Political Printing to Learn How to Avoid Common Mistakes. 

    Regardless of how you cut it, writing and producing quality political direct mail and doing political printing is no easy task. There are a lot of things that go into quality political printing, and it takes quite a bit of time and practice to be able to do it well. With that said, below is a quick list of dos and don’ts to producing quality political printing. DO'S Use Big Fonts That Jump Out It’s a simple fact—the average voter is older. By the nature…
  • The Complete Guide to Creating a Political Campaign Budget

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    Posted on May 04, 2020 by Ben Holse

    Getting Real with Your Political Campaign Budget

    If there’s one common thread that runs through the progressive movement and Democratic political campaigns, it’s that they are very often operating with a limited budget. This fact makes having a political campaign budget critically important, because you have to be strategic with how your resources are spent and get the most bang for your buck. A political campaign budget can go in an endless series of directions that all lead to a win. But many campaigns get into trouble when they don’t have a…