Posted on March 23, 2017 by
Five Reasons Why Your Democratic Direct Mail Consultant Uses Union Printers and Why You Should Too.
Posted on March 20, 2017 by
What do Political Consultants Read During Their Time Off?
Posted on March 17, 2017 by
One Easy Tip to Get A Return on Investment Attending Conferences
Conference ROI is important to understand whether or not certain conferences are worth the investment and time. Every year my employees and I go many conferences for both learning and marketing. I believe every trip I go on I learn something. Prior to focusing on return on investment (ROI), we never a had a formal process for retaining knowledge from a conference. So a few months ago we implemented a simple plan to document conference ROI.
Posted on March 16, 2017 by
Easy Ways to Get Rid of Embarrassing Typos in Political Mail
Everyone hates typos. Yet everyone makes mistakes. So what’s the secret to producing error-free political mail? At The Campaign Workshop, we have a series of systems in place to check ourselves before going to press or hitting publish. Here are just a few of the ways we ensure our political mail (and our client's messages) are error-free.
Posted on March 13, 2017 by
Make Sure Custom Political Photography Matches Your Campaign Strategy
A picture is worth a thousand words, especially in the world of political communications, where space is limited, and readers’ attention spans are minimal. This means that the images you choose for your campaign literature are critical and will likely require some level of investment. In any campaign, resources are finite, so it’s important that you’re able to maximize quality while keeping a close eye on your bottom line. Here are five tips to make sure you get the most out of your political photography.
Posted on March 10, 2017 by
A Campaign Theme Is The Road Map to a Winning Campaign
Posted on March 09, 2017 by
Use Inbound Marketing as part of your content strategy to engage with and inform potential customers.
By setting goals, getting your team involved, using inbound marketing, and creating a content strategy, you can increase viewership of your blog, website, and other content channels. Here, we’ll show you more ways your organization can begin thinking about content, whether you’re about to launch a content strategy or want to increase engage members in a better way.
1) Know your goal
Posted on March 03, 2017 by
Start the Day Right With The Top Political Newsletters
Political news moves at a breakneck pace. While following along on social media can be a great way to keep up with the latest blips on the screen, we also like to read a handful of political newsletters before stepping into the office. They give concrete analysis and offer a little more depth than a tweet, without being quite as long as a full-length article. Here are just a few that we subscribe to….
Posted on March 02, 2017 by
Youtube vs. Wistia: Which Platform Should You Be Using for Your Nonprofit Video Content and Why?
YouTube is the core platform for many folks when it comes to nonprofit video content. There is a whole culture around YouTube, and many folks just assume that it is the only platform to use to host your videos.
Posted on February 27, 2017 by
Tips to make your first political job search as painless as it can be.
If political job hunting at any stage in life is a daunting process, searching for your first ever political job as a young person can be soul-crushing. While you may not be able to avoid all the headaches and meltdowns that accompany your transition into the Real World, these tips for your first political job hunt will at least help you breathe more easily (and maybe even sleep at night) as you navigate.