• How Do I Print My Political Direct Mail?

    Printer rapidly printing mail
    Posted on Aug 22, 2019 by Elena Veatch

    Get Your Political Direct Mail out the Door and into Mailboxes

    Getting your political direct mail out the door and into voters’ mailboxes can be a confusing process if it’s new to you (and frankly, even if it’s not so new to you). There are a lot of factors to wrap your brain around, such as the printer and the mail house to work with, the type of permit you can use to mail pieces, and the approval timeline you’ll have to meet to ensure your mail is arriving when it needs to. If you’re running a campaign, working with a consultant can save you…
  • 7 Questions with Deno Seder on Political Advertising

    television with arms and legs puts arm around question mark
    Posted on Aug 21, 2019 by Hope Rohrbach

    Political Advertising with Deno Seder

    Deno Seder is an expert in political advertising and crafting advocacy and political videos. He has worked with candidates across all levels of government, for various advocacy groups, and on ballot measure campaigns. From creating video ads urging voters not to cast a ballot for Donald Trump to aiding in the effort to ban Greyhound dog racing in Florida, Deno has a wide array of experiences in the political space. He recently released his new book Dead Fish, Humor and Satire in Political Advertising, which…
  • 7 Questions on Speechwriting with Eric Schnure

    a pencil draws a question mark
    Posted on Aug 19, 2019 by Elena Veatch

    Speechwriting as an Art and a Science

      Eric Schnure is a former speechwriter for Vice President Al Gore who has been a freelance writer and communications consultant for over 20 years. Eric has spent his career helping elected officials, business and nonprofit executives, and entertainers hone their public speaking. He is known for incorporating humor into his speeches, which led him to cofound the Humor Cabinet, a communications consulting firm. Eric is currently an adjunct professorial lecturer at American University. We chatted with him…
  • Political Campaign Website: How to Rank in Google Searches

    Black glasses on a white backdrop
    Posted on Aug 15, 2019 by Hope Rohrbach

    Get Your Political Campaign Website Seen with SEO

    With platforms like Squarespace and WordPress, it’s become pretty easy for campaigns to set up their own political campaign websites. That being said, now that the average joe can build a website without a backend developer, it’s now harder for a website to be seen via organic search. Simply put, there’s a lot of crap out there that your site is competing with. Luckily, you don’t have to be a genius to get your political campaign website seen, you just have to know what to do. Below are three…
  • Quick Tips for Writing a Good RFP

    a hand writes in a notebook
    Posted on Aug 12, 2019 by Martín Diego Garcia

    Here Are A Few Tips on the RFP Process That Will Get You Proposals Customized for Your Campaign.

    The RFP process can be tough to navigate. Below are some tips for approaching the process to yield strong proposals that achieve your political campaign goals. What is an RFP?  A request for proposal (RFP) is a written document designed to solicit proposals through a bidding process by a campaign in search of a specific service, product, or general support. An RFP allows the campaign to clearly lay out what the campaign is looking for as well as the…
  • Cheap Digital Political Campaign Ads

    Pink house in the background with a sheet of paper with a black money sign in the right bottom corner.
    Posted on Aug 08, 2019 by Shelley Rees

    What Are the Least Expensive Options to Run Political Campaign Ads Online?

    Not every political campaign has a large budget for advertising. Digital advertising is generally the most cost-effective paid media strategy, especially if you use self-serve platforms. Depending on the size of your race and the geographic makeup of your district, you can run still run an effective digital program without breaking the bank.   Self-Serve Platforms Self-serve platforms let you run ads without having to pay a fee upfront or connect with a representative.…
  • 7 Questions with EveryAction on Their New Product Roadmap

    keyboard key with a question mark
    Posted on Aug 07, 2019 by Hope Rohrbach

    We Sat Down with EveryAction to Discuss Changes to Their Software

    EveryAction offers a suite of digital, fundraising, and organizing tools for nonprofits all in one unified platform. In this 7 questions interview they talk about the exciting changes they are making to their platform in the new product roadmap and how nonprofits can better use digital tools to achieve their goals.    1. What gap in the nonprofit and advocacy industry does EveryAction help to fill? EveryAction was built by and for nonprofit practitioners who noticed that the…
  • 5 Things Every Political Campaign Should Be Doing Digitally for 2020

    digital campaign
    Posted on Aug 05, 2019 by Lizzie Kendrick

    People Are Searching for Your Political Campaign Online; Do You Have Your Digital Ducks in a Row?

      From a small, local candidate race for city council to a statewide campaign, every political campaign needs to have a digital presence these days. It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every political campaign should be doing digitally for 2020 (and beyond).   1. Website: Everyone has a website, so don’t let your political campaign be left behind. Gone are the days of…
  • What Political Campaign Websites Often Get Wrong

    Two desktop monitors on a desk. The room is dim, but there is a single lamp.
    Posted on Aug 01, 2019 by Ben Holse

    Here Are Some Common Mistakes That Political Campaign Websites Make

    In 2019, candidates must have political campaign websites. Not that long ago, websites cost thousands of dollars to develop and required many months of careful planning and plenty of time to build. Nowadays, there’s an abundance of easy-to-use templates at your disposal. Some of the most tech-savvy among us will even build their campaign websites themselves. But with the democratizing of the website building process, we’ve seen political campaigns inadvertently skip steps and…
  • How Do You Read a Digital Report?

    A woman and a man looking at an iPad.
    Posted on Jul 29, 2019 by Claire Regan

    Demystifying Your Political Campaign’s Digital Report

    Now more than ever, digital programs are integral parts of almost any political campaign and learning how to read a digital report is crucial. Understanding digital reports not only allows you to understand how your digital campaign is performing, but also allows you to make optimizations to ensure that you are making as large of an impact as possible.…
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