• Political Campaign Staff Hiring Guide: Traits Matter More Than Experience

    woman with a flag leading other professionally dressed people
    Posted on Sep 17, 2020 by Joe Fuld

    Traits for Political Campaign Staff and Tips to Hire Great Staffers  

    Whether you're running for city council or congress, hiring your political campaign staff is an essential part of the electoral success. Managing budgets, raising money, running social media, building field programs, prepping candidates for public appearances, and implementing campaign strategies; the political campaign staff is the backbone of every campaign.  To save yourself from unnecessary stress down the line, it's crucial that you hire a capable staff to run your…
  • How to Grow Your Email List for a Political Campaign

    ipad with email logo on screen on chalkboard with envelopes drawn around it
    Posted on Sep 14, 2020 by Shelley Rees

    Grow Your Email List if You Want to Win

    If you’re running for office, you need to grow your email list, no matter how small the race. Building your list will take a long time, so it’s important to start as early as possible. If you’ve run for office before, you can start by reengaging your old list. If you’re new to campaigns, you can start with your friends and family, but where do you go from there?  How do I add people to my list? Begin with the lowest hanging fruit by ensuring that your website includes an easy way for people to sign up for…
  • Gang Printing and Your Mail Program: Creating Economies of Scale to Save $$$

    Ganging Considerations
    Posted on Sep 10, 2020 by Sophie Thurber

    Get the Most Gang (Printing) for Your Buck!

    Let’s talk about gang printing and economies of scale. And—lest you think that “economies of scale” sounds boring—let me assure you that there is nothing boring about saving money. As campaigns get off the ground and start building out their plans, they often want to do several pieces of mail, segmenting their targeting universe (because, crosstabs!) and customizing messages across multiple mailers. But then they get the budget and think, “Welp, I forgot about postage and shipping. And oof, the cost…
  • Opposition Research and Self Research: A Winning Contrast for Your Campaign

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    Posted on Sep 07, 2020 by Joe Fuld

    How to Use Opposition Research and Self Research in Your Campaign

    Opposition research, or “oppo” for short, is something that every campaign needs to think about even if it as simple as doing a message box exercise or using Google.  Opposition research can be done by a specific type of political consulting firm. They specialize entirely in finding things out about people that a simple Google search would not turn up. (Though they can definitely get details on all Google-able offenses, too.) Opposition research political consulting firms…
  • Women Running for Office: A How-To Guide

    women holding vote buttons
    Posted on Sep 03, 2020 by The Campaign Workshop

    Challenges and Opportunities for Women Running for Office 

    Since Donald Trump was elected in 2016, we have seen women running for office at all levels of government at an unprecedented rate—and winning. We’ve written ultimate guides for running for office in the past, but running for office as a woman comes with a unique set of challenges and opportunities.  Before we jump right into the challenges and opportunities that come along…
  • How Will Post Office Delays Impact Mail Delivery and 2020 Campaigns?

    Post office delays
    Posted on Aug 31, 2020 by Joe Fuld, Ben Holse
    *Credit to The Campaign Workshop for the postal graphics

    Planning for U.S. Post Office Delays and Slow Direct Mail Delivery in the 2020 Election

    What is going on at the US Postal Service (USPS)?  Have you experienced post office delays? Beyond the current political dysfunction, USPS has fallen victim to inconsistent funding, under-capitalization, ill-timed cost cutting measures and a lack of respect for the system and its workforce. On top of the ongoing pandemic, USPS will be facing an unprecedented influx of absentee ballots. Some of these…
  • 7 Questions with Pollster Ben Lazarus on State Legislative Races

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    Posted on Aug 27, 2020 by Mariana Boully Perez, Hope Rohrbach

    State Legislative Races, COVID-19, and the 2020 Election with Ben Lazarus

    Pollster Ben Lazarus is currently the Director of Research Solutions at TargetSmart. He is a specialist in state legislative races and works as a principal pollster and analytics consultant for the New Jersey Democratic Assembly Campaign Committee, the Maryland Senate Democratic Caucus, and the Indiana House Democratic Caucus. We asked him 7 questions on polling in state legislative races.  1. What has changed in the world of political polling since you started working in…
  • Common Pitfalls to Avoid when Issuing an Advocacy RFP

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    Posted on Aug 24, 2020 by Ben Holse

    How to Go About Writing a Great Advocacy RFP

    The goal for your advocacy RFP should be to compare apples to apples and make the best decision for your organization. Check out our Advocacy RFP Template to determine what questions you should be asking your advocacy consultants. At The Campaign Workshop, we fill out a ton of advocacy RFPs and have seen a lot of good ones and some not so good ones. The RFP process can often be riddled with unintended errors that…
  • 7 Questions on Virtual Canvassing in the Age of COVID-19

    green megaphone made out of binary code
    Posted on Aug 20, 2020 by Mariana Boully Perez, Hope Rohrbach

    Alan Rosenblatt and Craig Johnson on Virtual Canvassing and Digital Communications

    Craig Johnson and Alan Rosenblatt are both a part of Unfiltered.Media, where Johnson is the co-founder and Rosenblatt is a partner. Together they have more than 35 years of experience in digital communication. Now, more than ever, virtual canvassing has become essential for the success of campaigns. Here are the 7 questions we asked them to gather their insights on virtual canvassing during COVID-19: 1. What…
  • 7 Questions with Chuck Rocha on Latino Outreach and the 2020 Sanders Campaign

    tio bernie book cover
    Posted on Aug 19, 2020 by Mariana Boully Perez
    *Credit to Lalo Alcaraz for the book cover

    All About Chuck Rocha’s New Book, Tío Bernie, and Latino Outreach

    Chuck Rocha has been doing ground-breaking work from the start. At 29, he was the first person of color named National Political Director of the United Steelworkers of America (USW). In 2010, Rocha left USW and founded Solidarity Strategies, a Latino-owned and operated political consulting firm. In 2016 and 2020, he worked…
  • Timelines and an Advocacy RFP Template

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    Posted on Aug 17, 2020 by Shelley Rees

    Make Sure to Include a Timeline in Your Advocacy RFP Template

    Using an advocacy RFP template can help streamline the process of hiring the right partner for your next project. The exercise of filling out the template should help you identify your goals, any constraints on the project, and strengths and weaknesses in your organization that you’ll need to be aware of to get your project out the door. One critical area to think through at the outset is your…
  • Political Direct Mail: Let’s Nerd Out on Paper Stock

    paper going fast on a big printer
    Posted on Aug 13, 2020 by Sophie Thurber

    Political Direct Mail Starts with Paper Stock

    Any printer can give you paper—commonly referred to as “stock”—that is lying around the shop. But when it comes to what paper stock is available for your political direct mail, there are as many choices as there are types of drinks at your favorite coffee shop. Each paper type has specific characteristics that influence printability, color, texture, and price. So, don’t order a pumpkin spice…
  • 7 Questions on the 2020 Election w/ David Pepper

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    Posted on Aug 12, 2020 by Hope Rohrbach

    Our Interview w/ David Pepper on His New Book, the Voter File and the 2020 Election

    David Pepper is currently the chairman for the Ohio Democratic Party. Prior to that, he served as a councilman for the city of Cincinnati and was a member of the Hamilton County Board of Commissions. Pepper has authored The People’s House, which predicted Russian meddling in the 2016 elections, as well as The Wingman, which focuses on the role of…
  • GOTV Script Writing

    typewriter with a green phone on the right and paper and pencil on the left
    Posted on Aug 10, 2020 by Martín Diego Garcia

    Helpful Tips for Writing a GOTV Script for Canvassing and Phone Banking

    Get Out The Vote (GOTV) scripts are important because, in the vast majority of cases, they are your last chance to talk to your campaign’s core supporters to encourage them to vote. Therefore, it’s important that you make a lasting impression with these people and engage with them in a way that will resonate enough that they’ll take an hour (or six) out of their day to go vote. First, answer these basic questions to make sure your GOTV efforts are effective before writing…
  • Tips for Advocacy RFP Template Reference Checks

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    Posted on Aug 06, 2020 by Elena Veatch

    How to Frame Reference Questions in Your Advocacy RFP Template

    We’re all about helping organizations navigate request for proposal (RFP) processes, and our advocacy RFP template is a great resource for folks who are looking to hire a consultant or vendor.  Once you get the ball rolling on the RFP process, make sure you think through what you really want to learn from references in the final stage. There’s no one-size-fits-all consulting firm out there—a firm…