• Making the Most of Your Political Pollsters

    A person's outline and question marks drawn on blackboard with chalk
    Posted on Feb 22, 2021 by Elena Veatch

    How to Work with Pollsters and Be a Smart Consumer of Polling Data

    Pollsters shouldn’t be the only members of your team who understand how to build an effective survey for your advocacy or political campaign. Becoming a smart consumer of campaign polling data is a must.  this post will help you ask pollsters thoughtful questions. Good polling will help you utilize your budget efficiently, think strategically about your goals, and assess risks and opportunities in your electoral landscape. A good campaign pollster will understand your goals, be…
  • The Evolution of Advocacy Tactics and Strategies

    Smiling woman and man carrying pink block on grid
    Posted on Feb 15, 2021 by Joe Fuld

     How Advocacy Tactics Have Shifted Over Time

    Advocacy tactics and advocacy campaign strategies have changed a lot over the last 20 years. When I was a Chief of Staff in the New York State Legislature, I don't remember ever seeing a real  public affairs campaign around public support of an issue that focused on legislators. The main way groups moved legislation was to hire…
  • User-Generated Content for Everyone -Storytelling for Advocacy

    Young woman recording user-generated content with a camera.
    Posted on Feb 08, 2021 by Joe Fuld
    User-Generated Content Tools to Build Storytelling for Advocacy During the time of COVID -19, getting together and sharing stories is an impossibility. So, when my mom turned 80, my sister came upon an easy user-generated content tool to organize friends to send a message to my mom for her friends and family. Five days and a few tutorials later, using Video Hug, we had organized a couple dozen 80-year-olds to send a message to my mom you can see the finished product here.   The whole…
  • TikTok: Engage Young Voters & Deliver The Youth Vote on Social Media

    Young folks using social media on a cell phone
    Posted on Feb 01, 2021 by Molly Opinsky

    TikTok can change your social media presence to engage young voters

    If you don’t think TikTok is valuable, think again. Young voters made up a good portion of 2020 voters on a national and regional scale, increasing by 10 percentage points from the 2016 to 2020 elections. This upward trend is promising since
  • Young Voters Matter: TCW Young Voter Turnout Guide

    Group of diverse, young voters
    Posted on Jan 25, 2021 by Daniel Lam

    Young voters have some interesting and important habits that your campaign needs to know about.

    If conventional wisdom holds that young people are uninterested in politics, then the past two election cycles have been anything but conventional. According to the Center for Information and Research on Civic Learning and Engagement (CIRCLE) at Tufts University, young people are more interested in politics than ever before. From the 2014 to the 2018 midterms, turnout among young voters doubled…
  • What Questions Should I Ask in My Advocacy Website RFP?

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    Posted on Jan 18, 2021 by Joe Fuld

    A Solid Advocacy Website RFP Can Help You Build A Winning Website

    This is often the time of year when folks think about updating or building a new advocacy website. You may have a had the same website for years now, the look is stale, the platform is old, integrations are bad, and your site is not achieving the goals you would like it to. If your team is thinking it is time to update or redo your website but is unsure where to start, this is the resource for you. Before you send out an advocacy website RFP or just rehire the folks who built the…
  • Field Strategies for Campaign Success During COVID-19 And Beyond

    Man with a mask in a tan coat speaking with his guy friend in a black leather jacket.
    Posted on Jan 11, 2021 by Joe Fuld

    Field Strategies That Get Results During COVID-19

    Field strategies are an important part of campaigns, especially for voter contact, data collection, GOTV, and persuasion. Whether you are running a public affairs campaign or a political campaign, field strategies won’t get the yield you were hoping for if you don’t have the right planning, preparation, and field strategies behind them. Now, during COVID-19, the importance of setting goals is greater than ever. Make sure you have a complete plan before you deploy any field strategies or other…
  • Effective Advocacy Campaign Tips

    Magnifying glass on the word "TIPS"
    Posted on Jan 04, 2021 by Joe Fuld

    15 Effective Advocacy Campaign Tips for Public Affairs Campaigns

    Running an effective advocacy campaign takes skill and planning. No matter how big or how small your effort is, having some basic structure can make a huge difference in your assets and results. Here are fifteen tips to run a winning advocacy campaign: 1.    Have clear and measurable goals for your advocacy campaigns. Primary and secondary goals are important for effective advocacy campaigns. Be sure you understand what they are from the beginning, and don’t confuse your goals…
  • What is Red Tag Political Mail?

    Stack of mail
    Posted on Dec 24, 2020 by Joe Fuld

    Red Tag Political Mail, Does Your Mail Qualify?

    Red tag political mail is a mystery to some. You may wonder how the United States Postal Service (USPS) treats the massive amount of campaign mail that moves through the postal system each election. The "secret" is red tag political mail US postal service tag 57 – a container tag that is designed to give more visibility to political mail, so it is given expedited status but sent as bulk mail. We write about this in our…
  • How Does Speechwriting Fit into My Political Communication Strategy?

    podium with 2 microphones, background of american flag
    Posted on Dec 21, 2020 by Elena Veatch

    Every Political Communication Strategy Needs a Speechwriting Plan 

    Every good political communication strategy should include a plan for speechwriting. Even if your campaign doesn’t anticipate churning out a ton of speeches, make sure you have a process ready to go for writing and finalizing speeches. If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election night. If you’re intimidated by the speechwriting process, don’t panic—you can follow a simple formula to write a good…
  • Beat an Incumbent - Lessons From Winning Campaigns

    Beat an incumbent
    Posted on Dec 17, 2020 by Joe Fuld

    Want to Beat an Incumbent? Answer These Questions First.

    Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, opposing candidates will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat an incumbent. Why do incumbents lose? Asking this question is a good place to start for challengers looking for a path forward. Most incumbents who lose have endured a scandal, neglected their…
  • Make Your Member Communication Count

    lots of white chat bubbles
    Posted on Dec 14, 2020 by Elena Veatch

    Tips to Amp up Your Member Communication Strategy

    For organizations large and small, member communication is the key to activating your people ahead of elections and key legislative votes. Depending on the size and nature of your group, your membership may be 1) unified around clear shared goals, or 2) dedicated to the same overarching values but at odds when it comes to the means for achieving them.  No matter your situation, take the time to talk to your members about their priorities and experiences to understand the issues that drive them.…
  • Advocacy Strategies for Lame Duck Sessions

    Several tub animals hanging out on the edge of the tub with focus on the rubber ducky.
    Posted on Dec 10, 2020 by Joe Fuld

    Advocacy Strategies: Lame Duck Sessions Can Help Achieve Advocacy Goals

    After election season is over, it’s easy to just want to hole up, make sour dough bread, chicken soup and shut off your political brain for a while. But across the country, as well as in Congress, we are about to go into the legislative season and lame duck sessions. Now is the time to be prepared for short-term and long-term legislative and advocacy fights ahead. As we prepare for advocacy campaigns this year and next,…
  • Lobby Visits For Nonprofits: Planning a Virtual Lobby Day

    planning on computer
    Posted on Dec 07, 2020 by Joe Fuld, Martín Diego Garcia

    Here Are Some Tips for How to Make Your Virtual Lobby Day Impactful

    How can you get the most out of your Virtual lobby day? Every year groups go to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar. Lobby days can be a complicated business, but we’re here to help. Bottom line: If you want to make virtual lobby visit count, you need to think ahead and have a real plan. COVID-19 UPDATE:…
  • Political Advertising Mediums and Their Pros and Cons

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    Posted on Dec 03, 2020 by Shelley Rees

    Choose the Right Political Advertising for Your Campaign

    Choosing the right political advertising for your political campaign can make the difference between winning and losing. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons. Remember, the key to success is often found in sending a cohesive message across multiple advertising mediums…