• Online Video Platform Spotlight: Wistia Vs. Youtube

    video tool
    Posted on August 21, 2017 by Andrea Mucino

    Online Video Platforms: Top 5 Reasons We Love Wistia instead of YOUTube

  • Paid Media vs Earned Media: How do they fit into a campaign budget?

    campaign budget media
    Posted on August 17, 2017 by The Campaign Workshop

    Author: Kate Jahries

  • Nonpolitical Books for the End of Summer

    Posted on August 14, 2017 by Joe Fuld

    Join the TCW Book Club! Check out these end of summer Nonpolitical Books: 

    When you get into politics, you can have tunnel vision.  Binge watching House of Cards and the West Wing is not going to help you run a better campaign or advocacy organization. The fact is, campaigns are like running a small business.

    Here is a list of business books that have inspired and would be good reads as you move into the end of the summer. 

  • 5 Steps to Follow for a Strategic Advocacy Campaign

    advocacy strategies
    Posted on August 10, 2017 by The Campaign Workshop

    Author: Kate Jahries

  • 7 Questions with Jason Mida

    Posted on August 07, 2017 by Joe Fuld

    Jason Mida Answers Your Non-Profit Questions

    Jason Mida is a seasoned fundraising and political professional, having served in a number of roles throughout his career. His work has been focused in the areas that truly motivate him, including LGBT causes. Jason Mida is the former Vice President of Development for the Gay & Lesbian Victory Fund, the Vice President of Development for the American Association of Peoples with Disabilities, and the President of Mida Associates.

    1. What is the biggest mistake nonprofits make when it comes to fundraising?

  • Nonprofit Content Marketing: Harness The Power of Published Content

    nonprofit content marketing
    Posted on August 03, 2017 by Joe Fuld

    You are already Doing Nonprofit Content Marketing

    Getting your issue out organically through blog posts, videos and infographics might seem like a lift, but most organizations are publishing content all the time. The big issues organizations have with publishing material is harnessing the content they already produce.  What departments of your organization are publishing content? What kind? When? A true nonprofit content marketing strategy will help all parts of your organization come together and focus on publishing content to promote your key issues.

  • 5 Books to Consider When Shaping Your Campaign Strategy

    campaign strategy books
    Posted on July 31, 2017 by Elena Veatch

    Read up to inform your Campaign Strategy 

    A summer lull in campaign action means extra time to gear up for the electoral battles ahead of this fall, in 2018, and beyond. As Democrats across the country deliberate party priorities and the best ways to communicate our values after a series of losses, you can sit back and do the same with these porch reads. Whether you’re a casual observer of the circus that is the Trump administration or a seasoned strategist plotting next steps, these five books can help inform your campaign strategy.
     

  • Join our Campaign Training Calendar – Share Your Favorite Campaign Trainings

    Campaign Trainings
    Posted on July 27, 2017 by Joe Fuld

    Progressive Campaign Training Calendar: Help Train Candidates and Managers for 2017/2018 

  • The Power of Advocacy Video Storytelling

    video storytelling
    Posted on July 24, 2017 by Joe Fuld

    Advocacy Video Storytelling: The New Nonprofit Super Power

    Video storytelling is an “it” topic in advocacy and advertising circles. The strategy of delivering a story in the digital age that will get people to engage seems to be the latest goal for many nonprofits. But how can you do it in a consistent, scalable way that achieves your goals? Here are our tips to make an impact with advocacy video storytelling: 

    1. Video matters now more than ever 

  • Why Snapchat is a Valuable Political and Advocacy Campaign Tool

    snapchat for advocacy campaigns
    Posted on July 20, 2017 by Andrea Mucino

    Snapchat has created a new way to have conversations—from consuming content and messages to creating and broadcasting it. Through Snapchat, conversations are held in video and picture form rather than through texts, messages, posts, or speech; making Snapchat not only a creative way to get your political and advocacy campaign's message out but a new way to communicate it to a specific group of people. In just the past year, Snapchat’s daily views and users have grown by over 400%.

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