• 7 Questions w/ David Pepper on his book, The People's House

    7 questions with David Pepper
    Posted on May 24, 2018 by Ben Holse

    Ohio Democratic Party Chairman David Pepper has worked in Ohio politics for 15 years. He’s run for office statewide in Ohio and served in city and county offices in Cincinnati. And if he isn’t busy enough, David Pepper also authored the fictional book The People’s House, which is the story of an Ohio political reporter who undercovers Russian election meddling in a Congressional district. Remarkably, his book was written before the events of the 2016 election. David is due out with a new book soon. We talked with David Pepper about how he went about writing this book and how some of its themes impact real-world events.

  • Recommended Reading from Political Pros

    recommended reading from political pros
    Posted on May 21, 2018 by Elena Veatch

    A recommended reading list from TCW interviewees

    We always try to ask the political pros we interview in our “7 questions” blog series what they’re reading. As a result, we’ve gotten some great recommended reading ideas from these folks. Some of these reads help shed light on the state of the American electorate; others will give you the break you deserve from the state of our politics. Behold, our latest recommended reading list, brought to you by experts in Democratic polling, messaging, political science, decision-making, fundraising, and beyond. Happy reading!

  • 7 Questions with social and behavior change expert, Meg Ahern

    7 Questions with Meg Ahern
    Posted on May 17, 2018 by Hope Rohrbach

    7 Questions on Harnessing the Social and Behavioral Sciences

    Meg Ahern is a social and behavior change expert working in international development, and author of the new guide, The Science of Influence: Harnessing Neuroscience and the Social Sciences
    for Effective Democratic Campaigns. 
    She focused her dissertation at Michigan on the role of emotion and social context in perception, cognition and memory, and did her postdoc in the sociology of knowledge at The University of Chicago. Since 2014, Meg has been working in international development in DC, where she's focused primarily on gender equality, social inclusion, and organizational development for USAID, UNICEF, and the Global Partnership for Education at the World Bank. 

  • 5 Things Your Digital Strategist Needs to Know

    5 Things Your Digital Strategist Needs to Know
    Posted on May 14, 2018 by Shelley Rees

    Your Digital Strategist Needs 5 Key Pieces of Information

    Any time you work with a digital strategist to craft a digital ad campaign, they’ll want to know 5 things to build the right plan for you. Your digital strategist will want to know your goal, budget, targets, timing, and the geographic area you want the ads to run in. It can be helpful for you to think about these things ahead of time so you and your digital strategist can get on the same page and build a campaign quickly and efficiently.

  • Non-Political Books for Politicos

    non-political books for politicos
    Posted on May 10, 2018 by Elena Veatch

    10 Non-Political Books Every Politico Should Read

    *Originally written by Joe Fuld and updated by Elena Veatch 4/3/18

    When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books.

    The fact is, you are running a business. And while we like to think of politics and business as totally separate realms, it’s tough to run any political operation without a Business 101 crash course. So, take a break from the latest Clinton campaign staffer or Obama aide memoir you are probably reading, and check out some of our non-political book recommendations. Below are ten non-political books that will be helpful to any politico running a campaign, a non-profit, or really any operation.

  • Top 5 Campaign Social Media Mistakes And How You Can Avoid Them

    social media mistakes to avoid
    Posted on May 07, 2018 by Hope Rohrbach

    Campaign Social Media Mistakes to Avoid

    (updated 3/27/18)

    In this day in age, social media is essential to any advocacy or political campaign. Every successful campaign in the past few years has implemented social media to win over voters' hearts and minds. Integrating social media properly into your communication strategy is particularly useful when you're trying to reach young voters in an authentic way. However, just pressing tweet or publish won't get you that far. It is possible to use social media wrong. Here are the top 5 campaign social media mistakes you should avoid making:

  • Improve Your Voter Contact - Political House Party Dos and Don'ts

    Political House Parties Improve Voter Contact
    Posted on May 03, 2018 by

    Voter Contact: Political House Party Dos and Don'ts

    House parties are underutilized tactic for voter contact, especially around primaries and special elections. It is a good way to get a candidate to engage in their community quickly and authentically. Although this is an old-school technique, we have added in some new-school tactics, like SMS, to make it relevant in today’s political toolbox

    House parties are underutilized tactic for voter contact, especially around primaries and special elections. It is a good way to get a candidate to engage in their community quickly and authentically. Although this is an old-school technique, we have added in some new-school tactics, like SMS, to make it relevant in today’s political toolbox

  • Candidate Fundraising: 4 Different Ways To Fundraise

    candidate fundraising
    Posted on April 30, 2018 by The Campaign Workshop

    When candidate fundraising, there are several tools that you can use to diversify your techniques.  It is important to diversify in order to keep your asks fresh and to raise the most money possible. This post will go over each tool in detail, explain their importance, and show how to utilize them to their full effect. 

    To run an effective candidate fundraising campaign, use all of the methods explained in this post.

  • Campaign Training Is Key

    Campaign Training is Key
    Posted on April 26, 2018 by The Campaign Workshop

    Campaign Training Is the Key to Good Campaign Management

    Candidate and Campaign training can make a real difference in your campaign.   

    So, you have the right candidate, you found the perfect campaign manager, and a great volunteer coordinator who has tons of people ready and willing to phone bank and canvass for you… now what?

  • Candidate Messaging—Consistency Is Key

    candidate messaging
    Posted on April 23, 2018 by The Campaign Workshop

    Candidate Messaging Can Win Your Campaign

    As spectators of political debate and electoral politics, we’ve all seen it before. Our favorite candidate takes a turn and ends up going on either a rant, long tirade, or ultimately veers far off the path of his or hers intended candidate messaging. As spectators we can only watch in horror as this trainwreck happens.  In the world of social media, these moments are captured more often than not.

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