Posted on November 20, 2017 by
Engaging with Social Media Influentials
When it comes to social media, some folks are really active, some aren't. Some have a following and some don't. But if you want to use social media to advance your organization or campaign's goals, connecting with your key influencers is a great way to grow your following, and expand the reach of your message. Here are our tips to connect with social media influentials and other social media leaders:
Social listening tools:
Posted on November 16, 2017 by
How to Get Results From Field Strategies
Field strategies don’t always get the yield you were hoping for, especially if you don’t have the right planning behind them. Here are our tips for getting the most out of your field strategies for your political campaign.
Having a real campaign plan matters. Whether you are running an advocacy, accountability, or political campaign - a real plan will make sure your field strategies have the yield you want.
Have a budget:
Posted on November 13, 2017 by
Tips for Dealing With Internet Trolls
We've all have had our run-ins with internet trolls on a variety of different platforms. Here are our tips on how to deal with internet trolls:
Are they really a troll?
Posted on November 09, 2017 by
7 Questions with Nancy Leeds
Nancy Leeds is the one woman operation behind CampaignSick, a popular political blog and Tumblr account. She is a Democratic campaign manager, having worked on everything from local campaigns to being the Political Director of Clean Water Action. Nancy has an MPA in Social Policy and Management from Columbia University.
Posted on November 06, 2017 by
Why One of the Strongest Political Tactics is to Read the Resist Book List
Sometimes, books are the best place to get inspired and learn political tactics.
Posted on November 02, 2017 by
What Goal is Best for My Digital Advocacy Campaign on Twitter?
When it comes to a digital advocacy campaign Twitter is a great platform. Unlike more traditional platforms, there aren’t budget minimums you need to worry about and you can reach a lot of people very quickly. There are also a lot of great targeting options based on Twitter’s user data. The first thing you should decide when you create a Twitter ad campaign is what objective you want to use. There are several options, so it’s important to consider them carefully, based on your end goals. Below, we’ll run through each objective and how you could use it in your digital advocacy campaign.
Posted on October 31, 2017 by
How to Lose Your Trump Weight
Donald Trump has created a lot of turmoil in this country, especially when it comes to my waistline. Call it my Trump body or Trump weight, but since the election, I have gained ten pounds and it sucks.
Posted on October 30, 2017 by
Want to Beat an Incumbent? Answer These Questions First.
Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, opposing candidates will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat an incumbent. Why do incumbents lose? Asking this question is a good place to start for challengers looking for a path forward.
Posted on October 26, 2017 by
TCW Talks Campaign Strategy With Pollster Anna Greenberg
Anna Greenberg is no stranger to campaign strategy. She is a Democratic pollster with over fifteen years of experience in the field. She’s worked on everything from research for NGOs to polling for Mayor Bill de Blasio’s campaign, which won her “Pollster of the Year” in 2014. We asked Anna Greenberg about her work, and what every campaign should know about polling.
Posted on October 23, 2017 by
Routines in Your Grassroots Organization Can Lead to Success or Disaster.
A good habit can be the ingredient for success in running your personal life and your grassroots organization.