• The Case for Hiring a Full-Time Campaign Manager

    5 ducks in a row. The second duck is getting pulled out by a fishing rod.
    Posted on Sep 19, 2019 by Joe Fuld

    A Campaign Manager Is Worth Every Penny

    Running for political office is a daunting task that can be exceedingly taxing without a campaign manager at the helm to help run the show. For first-time candidates in particular, getting a viable campaign off the ground is more than a full-time job. Fundraising call time alone is all-consuming, taking up to three to six hours per day of your time five days a week. With so many moving parts to a campaign, there’s no harm (but rather, lots of value) in investing in a campaign manager. A full-time manager…
  • Five Dysfunctions of a Campaign Team

    Group of cut out paper people
    Posted on Sep 16, 2019 by Joe Fuld

    Is Your Campaign Team Dysfunctional?

    The dynamics within a campaign team can be really stressful, but they don’t have to be. Taking a hard look at your organization and addressing potential dysfunctions is a foundational activity for building a strong, cohesive team. One of my favorite business books is Five Dysfunctions of a Team. It’s an easy book to read, and although it’s a business book, the concepts are incredibly relevant for nonprofits and campaigns alike. Campaigns and nonprofits operate under tight deadlines and budgets and it’s no…
  • 7 Questions with Kelly Dietrich, founder and CEO of the NDTC

    A group of people in a room raising their hands.
    Posted on Sep 12, 2019 by Hope Rohrbach

    7 Questions with Kelley Dietrich on Campaign Trainings

    Kelly Dietrich is the founder and CEO of the National Democratic Training Committee, the largest organization in the country singularly focused on providing free campaign training for Democratic candidates, staff, and local leaders. He’s spent more than twenty years in Democratic politics working campaigns all across the country at every level of government. His specialty is new campaign creation,…
  • Campaign Management: The Importance of Managing Up and Down in Politics

    a male and female coworker discussing strategy in an office
    Posted on Sep 09, 2019 by Joe Fuld

    Campaign Management Should Be a Two-Way Street 

    Good campaign management means everyone wins. When I first started to work in politics and was running campaigns, I learned how important managing up was.  As a canvasser, the shift goals I was given were not always achievable. Even so, I wouldn’t always let the folks above me know or push back. As a canvasser, I should have felt empowered myself to manage up. The managers and field directors should have set a tone that would allow canvassers to speak up as well. If your canvassers can’t reach…
  • Engaging Digital Creative for Your Political Campaign

    Don't be boring written out in yellow on a blue background
    Posted on Sep 05, 2019 by Lizzie Kendrick

    Developing Eye-Catching Digital Creative for Your Political Campaign That Engages Your Audience

    When was the last time you saw something particularly eye-catching in a political campaign ad online? We spend so much of our time online these days – for work and for play – and digital ads are everywhere we look, so it’s easy for your political campaign’s creative to get lost in the shuffle. Think about how you spend your time online and what digital ads you might notice. You go to look at shoes for your child, but you don’t complete the purchase.…
  • 7 Questions with Claire Stein-Ross on Political Campaign Operations

    Question marks on post its that are pink, yellow, and blue
    Posted on Sep 04, 2019 by Elena Veatch

    Claire Stein-Ross: Strengthening Operations for Political Campaigns and Organizations

    Claire Stein-Ross is the principal of CSR Operations, a consulting firm that helps organizations and political campaigns run more efficiently. During the 2018 election cycle, Claire served as the Operations Director for the Democratic Congressional Campaign Committee’s independent expenditure program. Her background includes five years of experience in Senator Martin Heinrich’s office, serving as a fundraiser for the Heinrich campaign, and conducting public…
  • Our Core Values Shape Our Company Culture

    TCW Team in Las Vegas
    Posted on Sep 02, 2019 by Joe Fuld

    Core Values to Drive Success

    In 2013, I visited the headquarters of Zappos and learned about the impact of core values on company culture. None of the firms I had worked at previously had written core values. When I read their core values after my first visit, I was so impressed I brought my whole team at the time back to Las Vegas (see the photo of us above). Over the years we have developed a list of The Campaign Workshop’s core values that align both with the company culture we want to foster and the staff members we want to attract. When we…
  • Four Questions to Answer Before Starting a Political Campaign

    Little girl in stripes raising her hand in a classroom with two classmates behind her
    Posted on Aug 29, 2019 by Ben Holse

    What Should You Know Before Jumpstarting a Political Campaign

    At The Campaign Workshop, we will often get calls from folks who are thinking about starting up a political campaign for the first time but don’t know where to begin. To get a sense of where they’re at in the process and learn more about their race, I usually ask the same four questions and then try to give them some suggestions and tips. But too often,…
  • Designing the Future: My Experience at the Adobe 99U Design Conference

    rainbow colored pattern
    Posted on Aug 28, 2019 by Tracy Wood

    This Year’s Adobe 99U Design Conference Highlighted the Power of Creativity

    I traveled to Manhattan in May to attend the Adobe 99U Design Conference. I had never attended this type of conference before, so I was concerned it could be very brand forward and salesy. Luckily, it was not. In fact, it wasn’t anything I expected at all. Speakers were very philosophical, and workshop sessions were inspirational rather than technical. To be honest, some of it went over my head, but that was the point. To get us…
  • Which Political Campaign Should You Hop on this Election Cycle?

    Woman in a blue shirt holding a clipboard while another woman signs her petition
    Posted on Aug 26, 2019 by Claire Regan

    Five Tips on Joining the Political Campaign that’s Right for You

    Every year and every election cycle, we all have important decisions to make about which political campaign to throw our time and resources behind. Whether you’re looking for a full-time job on a campaign, or simply a volunteer opportunity, it’s important to be thoughtful and strategic about which political campaign you choose.  Decide what level you want to get involved at. Are you interested in getting involved in a local, statewide, or nationwide political campaign? Though it’…
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