• Content Calendars Can Help Win Your Campaign

    content calendar digital tool
    Posted on January 16, 2017 by Andrea Mucino

    A Content Calendar Is an Incredibly Useful Tool in Your Advocacy or Political Campaign

  • Political Direct Mail: An Edit Too Far?

    direct mail edits
    Posted on January 13, 2017 by Joe Fuld

    Political direct mail needs editing, but how many edits = too many edits?

    Campaigns and political consultants don't always agree on how many edits are needed on a piece of political direct mail. This back and forth can be helpful or destructive depending on the relationship between parties.

  • Your Guide to Creating Great Campaign Walk Cards

    Posted on January 12, 2017 by Ben Holse
     

    Campaign Walk cards Are Only as Good as You Make Them

    Walk cards are an important element to any field campaign. They give your canvassers something tangible to discuss at the doors and are a great way to introduce your candidate to voters. Unfortunately, a lot of campaigns create walkcards the wrong way. Below is advice on producing great political walk cards.

  • List Building for Nonprofits | Organizational Best Practices

    Posted on January 09, 2017 by Lizzie Kendrick

    list-building best practices photo

    List Building for Nonprofits: Tips to Build a Movement 

    List building for nonprofits is extremely important. These are people you can turn to for donations, taking action on your behalf, volunteering, and more. When list building, it’s important that you follow a few best practices. This will ensure you’re getting the best possible supporters and doing so in the best possible way.

    1.  Never, ever buy a list. Buying an email list may seem like a fast and easy way for list building for nonprofits, but almost always this is a bad idea. First of all, the people on a list you buy haven’t opted into receiving emails from you. They may not even know what your organization is or be a supporter of your cause. This will lead to more people unsubscribing. Second of all, most bulk email systems (the good ones) will not allow purchased lists to be uploaded into their systems. This is to prevent spam. Don’t be a spammer!

  • Campaign Training Is Key

    Posted on January 06, 2017 by The Campaign Workshop
    Campaign Training is Key to good campaign management

    Campaign Training Is the Key to Good Campaign Management

    Candidate and Campaign training can make a real difference in your campaign.   

    So you have the right candidate and you found the perfect campaign manager and a great volunteer coordinator who has tons of people ready and willing to phone bank and canvass for you… now what?

    You need to  send them to a candidate and campaign training! A volunteer is only as good as the information you provide them and the training you give them. Here is how we like to do it.

  • SEO Checklist & Best Practices for Content Marketing

    SEO Checklist and Best Practices
    Posted on January 05, 2017 by Andrea Mucino

    An SEO Checklist can be helpful to remember what parts of your content to optimize

  • Why Ballot Language Matters

    Posted on January 02, 2017 by Joe Fuld
     

    Ballot Language Basics

    Ballot language for ballot initiatives matters more than anything else but don't take our word for it. It has long been said that ballot measure language can be the difference between winning and losing. Here are some basics on ballot measure wording and how it can make or break your measure:

  • Campaign Jobs | Climbing the political Ladder

    campaign jobs
    Posted on December 30, 2016 by Margo Scott Dunn
     

    Making the Most of Campaign Jobs

    Campaign jobs are a good place to start your career. When you first start to work on campaigns, everything is new and exciting. For many of us, we didn’t care what kind of grunt work we did; we just wanted to be in the fight. But, if a long-term career in politics interests you, there are some smart steps you can take early on with a campaign job that will help advance your career.

  • Do Nonprofits Need Online Advocacy Campaign Consultants?

    Posted on December 29, 2016 by Lizzie Kendrick
    online advocacy

    Online Advocacy Campaign Consultants: Is It Worth the Cost to Hire a Consultant to Manage Your Online Presence?

    Online advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget.  If you are at a nonprofit where money is tight, (when is it not?) spending money on hiring a online advocacy consultant to manage your online presence can seem like an easy line item to cut. But don’t be so quick to count campaign consultants out. Depending on your nonprofit’s size and goals, a  online advocacy consultant could be extremely beneficial (and we’re not just saying that because of our line of work).

  • Texting for Advocacy|Opt-in to SMS Texting for Nonprofit Advocacy

    Posted on December 26, 2016 by Sophie Thurber
    non-profit Advocacy

    Texting for Advocacy: Nonprofits Engaged in Issue Advocacy Should Be Using SMS

    Are you texting for advocacy yet? If you’re a nonprofit working in the advocacy arena, you should be thinking about incorporating SMS (or texting) into your issue advocacy communications program. If you are looking for texting tools for advocacy check out our list of 100 campaign tools.  Texts are, in many ways, a very personal way of communicating – a quick way to touch base with friends, family, colleagues, etc.  But as people increasingly depend on mobile phones they turn to SMS as a way to communicate (as of 2010 – four whole years ago – data use outpaced actual phone use for Americans with cell phones), it’s important to adapt and incorporate text into your advocacy work.  Meet people where they are, as it were.  Here are 3 reasons to consider texting for advocacy if you haven’t explored this particular medium already:

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