• Campaign Message Development: Make a Message Using the Seven Cs Method

    Pirate-style ship out in the ocean
    Posted on Nov 23, 2020 by Joe Fuld

    How to Make a Winning Campaign Message Contrast - Use the Seven Cs Method

    When I was a student at American University in the mid to late ’80s I had some remarkable teachers. Joel Bradshaw and Peter Fenn taught me about campaign messaging with a method I have never forgotten. They called it the Seven Cs. I am still a big fan of this method to remember the components of a good campaign message. If you can incorporate all seven Cs in your message you will be smooth sailing. 1. Clear Make your…
  • Five Books to Shape Your Political Campaign Strategy

    row of old books
    Posted on Nov 19, 2020 by Elena Veatch

    Inform Your Political Campaign Strategy—Read Up!

    To build an effective political campaign strategy, you need to understand the landscape your campaign is operating in. While talking to voters is always going to be the best way to get to know the issues that drive your community (and the larger American electorate), books are another great resource to inform your approach to politics. Below are five reads I recommend for any…
  • Do Nonprofits Need A Digital Advocacy Consultant?

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    Posted on Nov 16, 2020 by Joe Fuld

    Online Campaign Consultants: Is It Worth the Cost To Hire a Digital Advocacy Consultant to Manage Your Digital Presence?

    Digital advocacy seems to be the term of the moment, but achieving real online advocacy results can be tough in both execution and budget.  If you are at a nonprofit where money is tight, (when is it not?), spending money on hiring a digital advocacy consultant to manage your digital and online presence can seem like an easy line item to cut. But don’t be so quick to count digital advocacy consultants out. Depending on your…
  • What Are Patch Through Calls and When to Use Them

    row of customer service representatives at work
    Posted on Nov 12, 2020 by Joe Fuld

    How to Make the Most of Patch-Through Calls for Your Cause

    Organizations and campaigns use patch-through calls when they need a large number of people to reach out to elected officials. Using an outbound dialer, robots, volunteers, or paid callers, they make calls from a contact list. After speaking with the contact, they patch the call through to the concerned elected official. With the increasing need for advocacy and engagement in the age of COVID-19, we have seen a resurgence of patch-through calls. We are fans of the medium, but with…
  • National and State Political Blogs We Like!

    Woman reading laptop
    Posted on Nov 09, 2020 by Joe Fuld

    What Political Blogs should you read? We have you covered.

    Finding local and specific perspectives on politics and communications matters. Try reading political blogs. Here at The Campaign Workshop, we enjoy reading national and state-based political blogs to learn about local politics in states across the country and stay up to date on cutting edge campaign innovation.  We have learned a lot from other political blogs who write about everything from general political news to campaign tactics like micro-targeting, digital engagement, targeted…
  • Post-Election Campaign Shutdown Checklist

    filled out checklist
    Posted on Nov 05, 2020 by Ben Holse, Martín Diego Garcia

    Here Is a Quick Checklist for You to Reference When Shutting Down Your Campaign Post-Election.

    Is it time for the post-election shutdown for your campaign? Your campaign is finally over and you might be feeling a bit of that post-campaign emptiness inside. We understand that feeling and have a lot of insight on what to do after a win or a loss.  Like for most things in your campaign you’ll want to be…
  • Checklist for After the Election

    election day on a calendar
    Posted on Nov 02, 2020 by Elena Veatch

    It’s the Day After the Election. Now What?

    It’s the day after the election — you finally made it. Whether you won or lost your political campaign, your operation won’t end as soon as the results are in. You ran an organization for months that hopefully bore semblance to a well-oiled machine. You likely had people on your payroll, whether it was one campaign manager or a whole team of dedicated staff. You probably had volunteers working around the clock to help get your message out. You definitely haven’t slept enough since the whole shebang…
  • Election Stress: How Can You Deal Election Week Stress?

    Stressed woman with laptop
    Posted on Oct 29, 2020 by Joe Fuld

    Election Stress Is Real, What Can You Do About It?

    As someone who has been in the world of elections for 30 years, election stress has been a constant in my life and those around me. But this year it is even more  stressful - https://www.apa.org/news/press/releases/stress/2020/sia-mental-health-crisis.pdf To be clear, I don’t consider myself an expert in election stress, but I have dealt with it for a long time and want to share strategies and…
  • Political Newsletters Political Consultants Read Before Breakfast

    people sitting and reading newspapers
    Posted on Oct 26, 2020 by Joe Fuld

    Start the Day Right with These Top National, Political Newsletters

    Political news moves at a breakneck pace, and while following along on social media can be a great way to keep up with the latest blips on the screen, we also like to read a handful of political newsletters before stepping into the office. Sometimes even our own. These newsletters give concrete analysis and offer a little more depth than a tweet, without being quite as long as a full-length article…
  • A Beginner’s Guide to List Matching 101

    list matching
    Posted on Oct 22, 2020 by Ishaba Haque

    The What, Why, and How of List Matching

    Political advertising can be expensive, so it is imperative to make sure that every dollar is well spent. A big chunk of that change will go towards figuring out who you want to serve your ads to and where, whether for conversion or eyeballs. Over the past few years, methods for creating ad universes have evolved to become more precise and granular – enter list matching.   The What: List matching is a way to create targeted universes by combining an existing list with the online footprint of people on…
  • 7 Questions with Hal Malchow

    Voting Machine
    Posted on Oct 21, 2020 by Joe Fuld

    7 Questions on the impact of voting machine hackers with Hal Malchow

    Hal Malchow is the former Chairman of MSHC partners, which was a political consulting firm that pioneered the use of statistical modeling and control group experiments in politics. His work in changing campaign politics is chronicled in Sasha Issenberg’s 2011 book, The Victory Lab, The Secret Science of Winning Campaigns. Over his career, Hal has worked for five Democratic presidential nominees. His first political thriller, No Popes in Heaven, was published in 2018. His new…
  • A Candidate’s Guide to Creating a Facebook Campaign Strategy

    three people holding puzzle pieces, putting them together, blue background
    Posted on Oct 19, 2020 by Claire Regan

    How to Build a Paid & Organic Facebook Campaign Strategy

    No matter what level of office you are running for, you will need to establish a comprehensive paid and organic Facebook campaign strategy to be successful. We’ve written in the past about the importance of using digital to elevate your political campaign, and Facebook is an important element of this. Facebook is one of the most powerful communications tools modern-day…
  • Ultimate Guide to Get Out the Vote for Political and Advocacy Campaigns

    "Vote here" sign hanging outside
    Posted on Oct 15, 2020 by Sarah Duska
    Get out the vote (better known as GOTV) is the final phase of any campaign. The whole point of this phase is in the name: get your voters out to vote. This phase applies to electoral campaigns, advocacy campaigns, and independent expenditure campaigns. As long as your ultimate goal is to achieve a certain number of votes on Election Day, you are going to want to GOTV—you are going to want to reach out to your voters in the last few weeks of your campaign and make sure they have a voting plan and that they go out and successfully vote. There are always a…
  • Vote by Mail FAQs

    Woman looking at mail in ballot by a mail box
    Posted on Oct 11, 2020 by Shelley Rees
    What, Why, Who, When and How to Vote by Mail  A hot topic for this coming election is how many people will vote by mail. With COVID-19 still rampant in the U.S., voting by mail will be a critical part of the November 3rd election. But whether or not you’re eligible to vote by mail depends on where you live, even down to the county level. Read on to find out more information on how to vote by mail.   What does it mean to vote by mail? Voting by mail is pretty self-explanatory. After you receive a ballot in the mail from the governing body of your state/…
  • Deep Canvassing in a Pandemic: A Complete Guide

    Two women chatting in park with masks on
    Posted on Oct 08, 2020 by Eric Fischer

    How to safely use deep canvassing to persuade voters

    Deep canvassing is a growing tactic for voter persuasion that uses longer, two-way conversations.  Campaigns, especially electoral campaigns, are always on the lookout to find the most efficient and effective way to persuade voters to support their cause.  In the past, door to door canvassing and phone campaigns were a staple of field operations to identify and persuade voters to vote for their candidate or issue.  However, with the ongoing COVID-19 pandemic and the CDC recommending minimal…