• 7 Questions with Josh Greene

    Josh Greene
    Posted on Sep 20, 2021 by Kara Yannotta

    7 Questions with Josh Greene of The Mather Group

    Josh Greene is the CEO of The Mather Group - where he focuses on utilizing Wikipedia, SEO, retargeting and pay-per-click (PPC) as means to improve clients’ online presence and website traffic. Josh worked in corporate marketing before starting the Mather group and has a keen understanding of how SEO and web presence can enhance a brand. This week, we asked Josh 7 questions about his work.  In what cases is it beneficial for a company or organization to have a Wikipedia page? In almost all…
  • The Future of Political Organizing "Post-Pandemic"

    Political organizing
    Posted on Sep 09, 2021 by Ben Holse

    What Does Political Organizing Look Like from our 2021 Crystal Ball? 

    We’ve written a lot about political organizing and tactics like canvassing and phone banking in the past. But what does the future of political organizing hold in a post-pandemic world? Will digital be more important than in-person? How will grassroots and tech work together? What will the role of data be?  As a former grassroots political organizer who likes to stay up-to-date on all the latest trends, allow me to dust off our crystal ball once again and give you our take on…
  • 7 Questions with Gigi Georges

    Gigi Georges
    Posted on Sep 07, 2021 by Gaby Zwolfer

    Gigi Georges Discusses Her New Book Downeast: Five Maine Girls and the Unseen Story of Rural America

    Gigi Georges, a Brooklyn native who now splits her time between New Hampshire and Downeast Maine, wrote her first book after an extensive career in politics, public service, and academia. A former White House special assistant to President Bill Clinton and State Director for Senator Hillary Clinton, Georges has taught political science at Boston College, been a program director at the Harvard Kennedy School, and served as a managing director for…
  • IssueVoter - Maria Yuan Answers 7 Questions

    Posted on Aug 30, 2021 by The Campaign Workshop

    IssueVoter: Maria Yuan discusses civic engagement

    IssueVoter founder Maria Yuan decided to start the nonpartisan platform after working on a successful political campaign in one of Iowa’s swing districts and for a Texas State Representative. The organization seeks to increase civic engagement and communication between constituents and their members of Congress. In this interview, Maria discusses her experience running IssueVoter and how her platform connects constituents with their Congressional representatives.     1. Why did you start…
  • Digital Campaigns: Improving SEO for Digital Advocacy

    SEO for Digital Campaigns
    Posted on Aug 23, 2021 by The Campaign Workshop

    Digital Campaigns - Make Digital Advocacy Easy to Find

    When it comes to digital campaigns an organic approach is often overlooked. The first place most of us look to answer a question is online. But often digital advocacy campaigns and political campaigns forget about search especially organic search in their digital strategy. Start with a plan: Advocacy organizations, Associations and political campaigns need to plan for organic search - specifically Search Engine Optimization (SEO) in their digital campaigns.…
  • Care2 Petitions: 7 Questions on Cost Per Acquisition

    Care2 Petitionz
    Posted on Aug 16, 2021 by

    Care2 Petitions: What You Need to Know 

    Molly Connors is the Director of Business Development for Care2, a social network for good with 50 million members starting Care2 petitions and sharing stories that inspire action. Care2 helps connect nonprofits and mission-based brands with supporters who are passionate about their causes. Molly has over 20 years of experience in marketing with over ten years focusing on the nonprofit space. She is an expert in helping businesses and nonprofits grow their revenue and impact. We chatted with Molly Connors…
  • 7 Questions with Joe Weston, Respectful Confrontation Expert

    Joe Weston Answers 7 Questions
    Posted on Aug 09, 2021 by Martín Diego Garcia

    Joe Weston Teaches Us About Leadership, Resilience, and Stress 

    Joe Weston is the founder of the Weston Network, which trains corporations, governments, and other organizations on communication, productivity, and time and stress management. Joe Weston works with individuals to build their self-confidence, enrich their relationships, and gain clarity in their life goals. Joe Weston’s book, Mastering Respectful Confrontation and his Respectful Confrontation workshops teach participants how to de-escalate conflict, improve their resilience, and…
  • Political Endorsements: What’s Your Strategy?

    Political endorsements
    Posted on Aug 02, 2021 by Joe Fuld

    Own a Strategy to Make Your Political Endorsements Count 

    Campaign endorsements can still make a big difference in politics. But to make your political endorsements count, you need to have a strategy to collect them and amplify them. Be intentional about what political endorsements matter and how you will use them. Which endorsements matter?  Endorsements, when used right, are a great way to build momentum, but when they are used wrong, it can be a huge waste of time, overlooked potential or even charge momentum for your opponent. Good…
  • Campaign staffers: Robinson’s Rules for Campaign Staff (and TCW)

    Campaign Staffers
    Posted on Jul 27, 2021 by Joe Fuld

    Reflecting on Robinson’s Rules for Campaign Staffers

    Will Robinson of the New Media Firm penned his rules for campaign staffers over 25 years ago and they are truly words to live by.  Over the years, these rules have saved money, time and jobs for many campaign staffers who have heard and lived by them. Whether you are working on a candidate’s campaign, ballot measures, or independent expenditures, these campaign rules will help.   Here is our interpretation and commentary of Will Robinson’s rules for campaign staffers, including some of our…
  • Nonprofit Blogging the Easy Way

    Nonprofit Blogging the Easy Way
    Posted on Jul 26, 2021 by Joe Fuld

    Nonprofit Blogging Is Easier Than You Think

    Nonprofit blogging takes a lot of work, but it is easier than you think. Learn how to harness thought leadership, storytelling and simple tips to write blogs and long-form content that engages and converts. This is probably the most meta blog post we have ever written: a blog post about writing a blog post! But blogging, especially for nonprofits, labor unions or trade associations is not always intuitive for folks. Many people who are asked to write a blog post for their organization have never had…
  • Why Canvassing Matters

    Political canvassing
    Posted on Jul 19, 2021 by Joe Fuld

    Use Canvassing to Mobilize Voters

    Canvassing is special to me. I love knocking on doors. I think it is still a vastly underrated form of communication. Post COVID-19, canvassing is coming back in a big way and campaigns should plan for it now. Why do I think canvassing is so special? Because of the connection, direct contact grassroots combined with paid ads make with targeted voters in a personal and systematic way. With any paid medium you need repetition over a condensed period of time. With door-to-door contact, especially on political…
  • eBook Collection

    eBook Collection
    Posted on Jul 15, 2021 by Elizabeth Rowe

    Download our eBook Collection: Summer Reads for Your Next Campaign

    Looking for summer reading suggestions? Whether you are gearing up for an advocacy campaign, in need of communication tips for your current campaign, or deciding whether to run for office, our eBook collection provides comprehensive guides to help you achieve your goals. Download our eBooks today for campaign and advocacy tips and tricks that suit your needs.  Did My Program Work? Try These Tips for Program…
  • Opposition Research for Advocacy Campaigns

     Opposition Research
    Posted on Jul 12, 2021 by Elena Veatch, The Campaign Workshop
    Advocacy Opposition Research - Don't Skip It Opposition research is an important component of any advocacy campaign’s messaging strategy. This research is more commonly associated with candidate campaigns— however, being able to articulate a contrast with the other side is equally important in the advocacy space. If you want to be successful in effecting policy change, you need a…
  • Democratic Direct Mail: What Does a Campaign Mail Firm Do?

    Democratic Direct Mail: What does a Political Mail Firm Do?
    Posted on Jul 05, 2021 by Joe Fuld

    Democratic Direct Mail: Your Questions Answered

    What does a campaign mail firm do? Admit it, this is a question that a lot of people have asked but have never gotten a clear answer. Well, never fear; after producing winning Democratic direct mail for over ten years, The Campaign Workshop is here with answers. Your mail firm is an integral part of your campaign’s communication team. They are available to provide you with advice on the best ways to message your campaign, interpret polling data, and formulate your message in order to create a…
  • Political Polling, Have We Reached the End?

    Is political polling dead?
    Posted on Jun 28, 2021 by Elena Veatch, The Campaign Workshop

    Political Polling -  Dead or Alive? 

    Is political polling dead? In the campaign world, this is one question comes back to haunt us every election cycle After polls (and the media outlets reporting on them) suggested an inevitable landslide for Hillary Clinton in 2016, Donald Trump’s victory shook the American public to its core and undermined our collective confidence in political…