Posted on June 26, 2017 by
Find the Right Mix When Using Political Data for Digital Advertising
Posted on June 22, 2017 by
A Political Pro Talks Campaign Strategy, Per His Latest Book.
Posted on June 19, 2017 by
Grassroots Strategies Work when You Focus on the Relationship
There are many grassroots strategies out in the world, but not all of them work. So when it comes to grassroots, what actually works? The most effective strategies are built around personal relationships with legislators. When organizations build real relationships between their members and elected officials, their engagement lasts longer and their phone calls get returned.
Posted on June 15, 2017 by
How Do You Define Advocacy?
As state legislatures across the country end their sessions, it is time to plan for the next session and use your set of advocacy tools. We have worked this year to build a one of a kind advocacy training in Austin, Texas October 23rd & 24th, join us!
Check out more information on the Advocacy Training here.
Posted on June 12, 2017 by
Use Emotion for a Winning Campaign Slogan
To paraphrase the Bee Gees, when it comes to a campaign slogan- emotion wins. An emotional connection is the key to a good slogan. If you take the emotion out, then it will just fall flatter than me singing the Bee Gees at Karaoke night (trust me!).
A slogan is not just a series of words; it needs to tap into what people are thinking and feeling about what they want the office to accomplish.
Connected to the theme:
Posted on June 08, 2017 by
Top 15 Grassroots Actions to resist in the coming months and years.
It's important to be focused on growing grassroots actions for the upcoming years as we move past the first 100 days of a Trump presidency.
None of these tips are earth shattering, but good grassroots actions are defined by day in-and-out action that lasts for the long term.
1. Set aside time to talk with your family members and friends who did not vote, or voted the other way.
2. On a daily, weekly, or monthly basis, call, email, Facebook message, and tweet your member of Congress.
Posted on June 05, 2017 by
Jumpstart Your Kickstarter Nonprofit Campaign
Ever had a moment when you to launch a Kickstarter nonprofit campaign ( or other online fundraising platform)?
Some folks in the nonprofit and advocacy space have been hugely successful with Kickstarter, but it takes a combination of work, timing, and luck.
In our ongoing quest to give starter information to all things advocacy and campaigns, here is a short primer on Kickstarter nonprofit campaigns.
Posted on June 01, 2017 by
Campaign Fundraising and your Campaign Fundraiser
Here is a frequently reoccurring campaign fundraising story:
Posted on May 29, 2017 by
How Should Legislators Work With the Changing World of Social Media Strategy?
Last year I spoke to a group of legislators at the Public Leadership Institute. There were a lot of great questions, and the crowd was so much fun that I decided to turn the highlights into this week's post.
1. Have a message:
Some have underplayed legislative fundamentals, but to have a good social media presence means you need to have a clear message.
Posted on May 25, 2017 by
Whether you’re a non-profit, an advocacy group, or candidate, placing a print ad buy can be a frustrating process with plenty of hitches along the way. Below are some best practices to make sure your print ad buy goes as smoothly and painlessly as possible.