Posted on February 20, 2017 by
7 Questions with EveryAction's Marcella Vitulli on Marketing Automation for Non-Profits
1. Why should I care about non-profit marketing automation?
Posted on February 17, 2017 by
Make Your Facebook Video Ads Stand out on Newsfeeds
Since Facebook video launched on newsfeeds, it’s become one of the largest video platforms in the world. Due to the natural social pressure of the environment, it’s also a great place to run ads to promote your branding, persuade voters, and gain support for your advocacy or political campaign. Make sure you’re getting the most out of Facebook video for advocacy and politics with my three can’t-miss tips.
Posted on February 16, 2017 by
7 Questions with Micah White on the Future of Social Activism
Posted on February 13, 2017 by
Meet this week's political consultant: Donna Victoria
Posted on February 09, 2017 by
Think Strategy First. Lessons from a Political Strategy Firm.
As a political strategy firm that specializes in political and advocacy advertising, it is a consistent challenge to keep strategy as a primary consideration in a campaign. A variety of political concerns, such as creative and budget, can distract and even overshadow the pursuit of long term and short term strategic goals. Campaign tactics should compliment good strategy not impede it. Having clear defined goals can make a big difference.
Posted on February 06, 2017 by
What Is an Advocacy Message and How Do I Get One?
So, what is an advocacy message? Well, an advocacy message is a core statement that you would use to define your advocacy mission to the public.
An advocacy campaign message is critical to ensuring folks understand what you are about and what you want to accomplish. Crafting an advocacy message is something that takes a lot of time, so you want to answer some strategic questions before you define your advocacy campaign message.
Posted on February 03, 2017 by
Should I have an event for my campaign kickoff?
No matter how much we all like a fun party, a campaign kickoff can be a big undertaking.
More importantly, if the party or event is a campaign kickoff, it can be hard to calculate the return on investment (ROI). Take it from someone who has learned this the hard way- planning events is tough.
Posted on February 02, 2017 by
7 Questions on Deep Canvassing
After disappointing outcomes on Election Day for Democrats across the country, plenty of folks are wondering how we move forward and run better campaigns in the future. Dave Fleischer, the Project Director at the Los Angeles LGBT Center’s Leadership LAB, has big ideas on how campaigns can improve their deep canvassing efforts.
Posted on January 30, 2017 by
Digital Advocacy Advertising: Making the Most of My Campaign.
Posted on January 27, 2017 by
Making Smart Use of Political Yard Signs is Not Easy.
One of the first things many campaigns do is design buy and print political yard signs. You will see countless posts on political blogs (including ours) about how campaign signs can mess up your budget and be a detriment to a message-driven campaign. Although I agree with this sentiment and would like to see many campaigns stop using them, I do think a well-run campaign can use them in a limited but effective way.