• 10 Questions Your Campaign Plan Should Address

    Posted on February 18, 2018 by Joe Fuld
    Campaign Plan

     10 Questions Your Campaign Plan should answer

    It is campaign plan time. If you are running a campaign start writing a  plan now. Here are our tips on 10 questions a political campaign plan should answer.  

    10. Do I have a winning strategy?

    When you write a campaign plan, run to win – don't run not to lose. Take some bold stances and calculated risks. If you spend time being constantly worried if you are saying the right thing, you are not being bold enough, If you are don't have a strong, bold strategy you may not have a winning campaign plan.

    9. Am I raising enough money?

    The lowest price car on the lot is usually not the right fit. It has too few doors, not enough seats, and is usually not built to last.  The same can be said for the lowest campaign plan budget. You cannot win with a campaign plan that is built around the lowest budget. Rather, your budget should be built around the budget that gets you to a win and that may not be a low budget campaign plan at all.

  • Embrace Social Change With The Resist Song List

    positive social change
    Posted on February 15, 2018 by LaTwyla Mathias

    Embrace The Power of Music With Our Resist Song List for Social Change

  • A Day in the Life of a Political Consultant

    Political Consultant
    Posted on February 12, 2018 by Ben Holse

    What does a political consultant do all day?

    Being a Political consultant can sometimes get a bad rap. If you listen to some, it can seem like political consultants are just in business to give bad advice and make money off the backs of campaigns. But in my experience, being a political consultant is hard work that requires long hours by a group of dedicated people. To demonstrate this point, the following is an overview of a fictitious workday, based loosely on the typical day The Campaign Workshop's President Joe Fuld.

  • Our Favorite NonPolitical Podcasts

    nonpolitical podcasts
    Posted on February 08, 2018 by Joe Fuld

    Checkout These Amazing Nonpolitical Podcasts

  • Top 5 Twitter Tools for Your Campaign

    Posted on February 05, 2018 by

    Top 5 Favorite Twitter Tools 

    No matter what day or time, it feels like there are five new digital or twitter tools that are all better, faster, and bigger than the last. As political consultants, we understand the power of digital and are always the first to try out any tool. In fact, we’ve tried so many that, eventually, we narrowed them down to our favorite 100 in our 100 Best Political and Advocacy Tools. For Twitter, below are a few we really loved and know your twitter account would benefit from:

  • Build Up Your Resistance Political Tactics with the Resist Movie List

    political tactics
    Posted on February 01, 2018 by LaTwyla Mathias

    Why the Strongest Political Tactics Can Be Learned From Our Resist Movie List

    Welcome to The Campaign Workshop’s Resist Movie List!

    Movies are always a good idea. I always find it cathartic to immerse myself in scripted drama as a temporary escape from the real life political drama we are all living through because we all need a temporary escape. Watching movies can ignite the resistance by reminding of political tactics we’ve used in the past. 

    1. A Time To Kill

  • 7 Questions with Joshua Kalla on Political Persuasion

    7 Questions with Joshua Kalla on Political Persusaion
    Posted on January 29, 2018 by Elena Veatch

    Is persuasion still possible? Political scientist Joshua Kalla answers our questions

    Joshua Kalla is a Ph.D. candidate in Political Science at the University of California, Berkeley whose research focuses on American political behavior and opinion. Along with Stanford’s David Broockman, Joshua Kalla co-authored a study on voter persuasion that made a splash in the media and in progressive circles in September 2017. In this study, Kalla and Broockman argue that voter persuasion through traditional campaign communication methods (such as direct mail, canvassing, and digital advertising) have essentially no persuasive effect on voters during general elections. We asked Kalla about his recent work and its implications for campaigns.

  • Building a Campaign Message: Message vs. Issue - Know the Difference?

    Posted on January 25, 2018 by Joe Fuld

    Do you know the difference between a campaign message and an issue?

    Let’s try to stop the confusion. In the world of political messaging especially on the progressive politics side, there is a lot of confusion between what is a campaign message and what is an issue. Why the confusion? Issue politics has become a passion and because of this many candidates and groups see the issue as the message. But this is often a mistake. 

    Go for emotion 

  • 10 Tips to Amp Up Your Advocacy Marketing

    advocacy marketing
    Posted on January 22, 2018 by Joe Fuld

  • 7 Questions with Bernie Horn on Progressive Campaign Strategy

    Posted on January 18, 2018 by Elena Veatch

    Bernie Horn is the Senior Director for Policy and Communications at the Public Leadership Institute, a nonprofit and nonpartisan organization that works with a network of 13,000 progressive state and local policymakers on a wide range of economic and social issues. Bernie Horn is the coauthor of Voicing our Values: A Message Guide for Policymakers and Advocates, which describes how progressives can more effectively frame their arguments to persuade audiences. Below, Bernie Horn shares some tips on how to shape your progressive campaign strategy, get people to realize they agree on the issues, and make policy debates more accessible to voters.

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