• In-House GOTV Direct Mail Ideas for Any Political Campaign

    Black mail box open with mail stack showing
    Posted on Oct 17, 2019 by Joe Fuld, Elena Veatch

    Cost-Effective Mail Tactics for a Winning GOTV Strategy

    There’s no such thing as a one-size-fits-all political campaign, but there’s one strategic element that no campaign can afford to leave out: GOTV. A strong get-out-the-vote (GOTV) program may get you the handful of votes you need to win your election, whereas failing to make that final push to get voters to the polls may hasten your demise.  While we recommend making GOTV a core element of your campaign plan and budget from the outset, there are plenty of ways to bolster your strategy in…
  • 7 Questions W/ Progressive Politics Podcaster Nathaniel Pearlman

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    Posted on Oct 16, 2019 by Elena Veatch

    Talking progressive politics and political technology with Nathaniel Pearlman

    Nathaniel G. Pearlman hosts The Great Battlefield Podcast where he talks to political entrepreneurs and other leaders in the world of progressive politics. He also founded Graphicacy, a company that helps organizations present their data in informative and persuasive ways; Timeplots which sells informative graphic products; Leverfund, a nonprofit fighting poverty in the DC area; and, NGP Software (now NGP VAN), which provides much of the Democratic Party’s technology…
  • 7 Questions on GOTV with Political Scientist Donald Green

    Yellow cube with white question marks on each face on a blue background
    Posted on Oct 14, 2019 by Elena Veatch

    Donald Green Shares the Latest Insights on Building Effective GOTV Programs 

    Donald Green is an expert on campaigns and elections whose research helped pioneer the voter mobilization tactics that serve as conventional wisdom for political campaigns today. In August, Green released the latest edition of his book Get Out the Vote: How to Increase Voter Turnout with his co-author Alan Gerber. Get Out the Vote provides the latest insights from new experiments to help campaigns engage…
  • How to Write a Blog Post the Easy Way

    Person typing on laptop
    Posted on Oct 10, 2019 by Joe Fuld, Hope Rohrbach

    Writing a Blog Post is Easier than You Think

    This is probably the most meta blog post ever written. A blog post about writing a blog post. However, writing a blog post is not always intuitive for folks. Often, people who are asked to write a blog post for their organization don’t get the direction they need to write an effective post that yields traffic. As the saying goes, practice makes perfect! Become a master blog writer with these tips: All good blogs have the following elements: One headline and multiple subheaders If you notice this post…
  • Remember Everyone Has Leadership Skills

    Pink balls form an arrow with one leading ahead
    Posted on Oct 07, 2019 by Martín Diego Garcia

    Campaign Managers Should Always Be Thinking About Leadership Development to Build Long Term Capacity and Remember That Everyone Has Leadership Skills.

    Every good campaign manager is always thinking about how to develop and grow the leadership skills on their team. Everyone dreams of retiring someday, but many campaign managers and organizers often think there will be no one to pass the baton to. We also hear time and again that campaign managers and organizers wish there were more skilled individuals to help with the large workload they are…
  • Updating Verification on Facebook for Your Political Campaign

    The word "Adware" spelled out in blocks sitting on top of a mobile phone.
    Posted on Oct 03, 2019 by Lizzie Kendrick

    Make Sure Your Political Campaign Is Ready to Run Ads on Facebook 

    Since the 2016 election, Facebook has been working on making sure that every political campaign that advertises on their platform is verified to do so in the United States and has made their ads more transparent in terms of who is paying for them. This, of course, is a good thing so that we don’t have another situation like we did during the 2016 election where foreign entities tried to interfere. However, it does present a challenge for political campaigns of all sizes. After…
  • Make the Most of Your Candidate Video Shoot

    A modern desk with a bunch of office supplies on it.
    Posted on Sep 30, 2019 by Shelley Rees

    Logistics to Produce a Great Candidate Video

    You want to make a great candidate video. But hiring a video crew, even for a few hours, can be expensive. Video shoots also often take longer than expected and it can be hard to manage all the moving pieces. Get organized with some of our tips below and make sure you get the most out of your candidate video shoot. Volunteer Recruitment The first thing you’ll need to make an impactful candidate video is a group of volunteers. Anyone running for office should come across as engaging and warm. The most…
  • How Much Does Political Direct Mail Cost?

    Wooden figure standing against a backdrop with a bunch of paths with questions at the end.
    Posted on Sep 26, 2019 by The Campaign Workshop

    Political Direct Mail Cost: How Do I Know I'm Getting a Good Deal?

    How much does political direct mail cost? How can I do it for less? This is a question that is often asked but the answer is not always as clear as it should be. To answer the question, think about cost drivers: printing, mailing and postage costs are the major driving factors when it comes to campaign mail costs. But there is more: the cost of creative, strategy and design can impact the cost per piece of your political mail.  Political direct mail costs vary anywhere from a…
  • Creating a Campaign Manager Contract

    Campaign Manager Contract
    Posted on Sep 23, 2019 by Joe Fuld

    Why and How to Make a Campaign Manager Contract

    Whether you are a candidate who decided to run for office and you quickly found out that you couldn’t do it alone or you are a campaign staffer hired to work on a campaign and you want to make sure you know your compensation, having a campaign manager contract or other agreements is critical. As the days get longer and the campaign picks up, it’s easy to forget to formalize the campaign manager and campaign staff roles. Make sure you have a campaign manager contract or campaign staff letter of…
  • The Case for Hiring a Full-Time Campaign Manager

    5 ducks in a row. The second duck is getting pulled out by a fishing rod.
    Posted on Sep 19, 2019 by Joe Fuld

    A Campaign Manager Is Worth Every Penny

    Running for political office is a daunting task that can be exceedingly taxing without a campaign manager at the helm to help run the show. For first-time candidates in particular, getting a viable campaign off the ground is more than a full-time job. Fundraising call time alone is all-consuming, taking up to three to six hours per day of your time five days a week. With so many moving parts to a campaign, there’s no harm (but rather, lots of value) in investing in a campaign manager. A full-time manager…
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