Posted on April 27, 2017 by
Tips to Make Your First Political Job Search as Painless As It Can Be
If job hunting at any stage in life is a daunting process, searching for your first ever political job as a young person can be soul-crushing. While you may not be able to avoid all the headaches and meltdowns that accompany your transition into the Real World, these tips for your first political job hunt will at least help you breathe more easily (and maybe even sleep at night) as you navigate.
Posted on April 24, 2017 by
Tips and Tactics Advocacy Campaigns Can Glean from 2016 Political Campaigns for Successful Digital Advocacy
Digital Advocacy is on everyone's mind. Last month, I attended the Nonprofit Technology Conference in Washington, D.C. and one panel caught my eye: New Tools From the 2016 Elections That Nonprofit Techies Need to Know About. Given that our clients are both campaigns and nonprofits, it was a perfect fit.
There were some really valuable takeaways from the session that I wanted to share with you all.
Posted on April 21, 2017 by
In early April, The Campaign Workshop hosted it's first Advocacy Training program in Washington, D.C. We designed it to be a resource for progressives advocacy organizations & advocates. We had an amazing group of trainers with extensive backgrounds in advocacy, and our Advocacy Training covered everything from defining your goals to fundraising, to building a digital presence. Two of our esteemed trainers; Lizzie Kendrick and Margo Scott Dunn, talked about the top 5 takeaways from our advocacy packed two-day training.
Posted on April 20, 2017 by
Optimize your posting for maximum engagement on any Social Media Platform
It seems like every month there is a new social media platform taking off that those of us who do digital work hear about from our clients (Peach anyone?). While the instinct is to be on every channel to reach the most people, it can work against engagement. I know this goes against many “more is more!” pieces you’ve read about for your multiple social media platform, but allow me to explain.
Posted on April 17, 2017 by
Straightforward Ideas to Get your Advocacy Video Seen and Shared
The viral success of the Ice Bucket Challenge showed us how powerful a great advocacy video can be, but trying to copy the format of that campaign isn’t the best way to make a splash. Instead, make sure your video is unique to your mission and relevant to your audience. Check out the following tips to ensure your video get seen and shared.
Grab Attention Immediately
Posted on April 14, 2017 by
Strategies to Get the Most From Nonprofit Content Marketing
While blogging is undoubtedly an important element of any nonprofit content marketing plan, there are a number of other ways to use your team’s knowledge to promote your organization. These methods will increase traffic to your site and boost brand awareness. Here are a few:
Posted on April 13, 2017 by
Content Marketing Through Blogging; an Investment That Can Pay off in your Company’s Future
Posted on April 10, 2017 by
3,2,1 Liftoff! How to Plan for an Awesome Content Launch
Before a content launch, it is useful to have a system or checklist to make sure people know your new product exists and engages with it. This is a critical part of tour content's early success. This system is more than a tweet or a release—it is a holistic approach to all of it.
Here is my system for a successful content launch…
Know your message.
Whether you are launching a business or a product you need to know what you are trying to say.
Posted on April 07, 2017 by
Running a Mobile Geofencing Campaign Successfully
Geofencing is a method of targeting mobile ads to people within a tight geographic area. Instead of targeting a congressional, or even state house district, geofencing ads are typically set as a radius around a particular address. For a political campaign, you might target a state capitol, voting locations, political conventions, or any other geographic location that a large percentage of your intended audience will be in.
Posted on April 06, 2017 by
Is It Possible to Write Better Political Mail with an App? We tried Hemingway Editor.