The Campaign Workshop eBooks

This eBook provides a concise guide for putting together a strong advocacy plan. It includes modern tactics, digital tips, and tools. It’s designed for both new and experienced campaign organizers doing civic engagement and public affairs work.

Whether you are a non-profit, labor union, independent expenditure organization, issue group, or political campaign, taking the time to evaluate the success of your program is a necessary step for future success.

Whether you’re launching your first digital advocacy campaign or are looking for a savvier way to get your message out on your next campaign, we’re here to help. In this eBook, we’re welcoming you into our offices (virtually) to show you how to do the work we do every day: help progressive nonprofits and organizations create strategies to meet their goals.

A strong Get Out The Vote (GOTV) program is a critical part of any winning campaign. Before you start crafting your get out the vote strategy, you'll need to check out local election laws, and identify your voters and the right ways to reach them. Check out best practices outlined in our ebook and become a voter turnout guru. In this book, we’ll cover the following information to put your voter contact plan on track:

Non-profit content marketing offers an amazing opportunity to develop and maintain a strong connection with potential action-takers. Become an expert on non-profit inbound marketing strategies and learn how it can benefit your organization.

A run for office is hard and there’s a long list of things to consider after you decide to run. Learn our best practices to help you make informed decisions and run a winning political campaign.

Regardless of if you are thinking of a run for office at the state senate or U.S. Senate level, running for office is hard. Make an informed decision on whether to become a candidate.

Despite rumors to the contrary, if you are running for office, political direct mail will play an important role in your campaign. This book will give you all the tools that you need to put targeted communications  to work for your campaign or organization.