100 Best Campaign Tools | Political and Advocacy Campaigns

Campaign tools for every occasion. Whether you’re running for office, trying to get a ballot measure approved or growing your nonprofit, political campaigns and issue advocacy work are complicated, multi-person endeavors with many moving parts. Your campaign tools matter. From fundraising efforts to social media posts, we know every campaign has a lot of tasks to complete on the way to victory. We’ve compiled a list of 100+ campaign tools to streamline your efforts and help your campaign team collaborate better.

Launching a petition? Want to send mass texts that will actually get read? Need a sleek website? We’ve vetted countless campaign and advocacy tools to find options that solve all of these problems and many, many more.

Below, you’ll find a responsive list, which allows you to find the best tools for your campaign’s needs. At the top are Joe’s Picks, the favorite campaign tools of TCW president Joe Fuld. You can also search by cost, category or both, to further refine the results. To download the entire list of campaign tools, please click the image below:

To find the best tools for you, just select the categories you are interested in and the cost you are interested in paying below. You can also select the Joe's Pick button to see Joe Fuld's favorite tools. Your results will be below this section, so make sure to keep scrolling!

  • Action Network

    A fantastic petition tool for your site, with a growing suite of other campaign tools (think mass emails and surveys) built for progressive organizations and campaigns. Great for collaborative, coalition-based efforts, Action Network is also embeddable, so you can keep your branding consistent.

    Cost: Freemium
    Type: Petitions
    Joe's Picks
  • ActionSprout

    ActionSprout is a great tool that allows you to host an action within your Facebook page. It also provides a great set of metrics to measure your post performance and let you invite people to like your page when they have liked a post but not your page.

    Cost: Freemium
    Type: Petitions
    Joe's Picks
  • AddText

    Not the most complicated campaign tool, but sometimes simple is what you need. The title says it all: AddText allows you to quickly and easily add text to all of your photos.

    Cost: Freemium
    Type: Photos
  • Amicus

    Amicus is a peer-to-peer calling and postcard tool to help get your membership more engaged through personalized phone calls and direct mail.

    Cost: Paid
    Type: Field
  • Asana

    Asana is an easy-to-use campaign tool for teams to track work, plan ahead, and have fun along the way with gamification.

    Cost: Paid
    Type: Organization
    Joe's Picks
  • ASMP

    Looking to hire a photographer in a new town or find some custom stock photography? This is a great site to find quality photographers, wherever you need one.

    Cost: Free
    Type: Photos
    Joe's Picks
  • Assistant.to

    This handy Gmail plugin eliminates the endless back-and-forth when scheduling meetings.

    Cost: Free
    Type: Organization
  • Attentively

    Want to do a deep dive into who is on your list and what they care about? Look no further than Attentive.ly, which, through social listening and search, will help you to make sure you get the right message to the right list segment. What’s more, Attentive.ly connects with most major CRMs.

    Cost: Freemium
    Type: Email
  • Blab

    An interactive interview tool to create live video content and discussion.

    Cost: Free
    Type: Content
  • Boomerang

    Emailing late at night, but don’t want to ping people with a 3 a.m. message? This tool allows you to write whenever you’re free and then schedule emails to go out when you actually want people to see them.

    Cost: Freemium
    Type: Email
  • Brigade

    Find family members, friends or folks in your area who agree on your issues. Plus, poll people to see why they agree (or don’t) with your views.

    Cost: Paid
    Type: Field
  • Call Hub

    Two birds with one stone, Call Hub allows you to integrate CRM’s like Salesforce and Nationbuilder, with political and advocacy tools. Track and monitor every call and SMS you and your volunteers make during a campaign. Get detailed reports and insights. 

    Cost: Paid
    Type: Calling
  • CallFire

    A rock-solid campaign tool that puts the power of a call center in the hands of your volunteers (and their cell phones).

    Cost: Paid
    Type: Calling
  • Camtasia

    Looking to create video for your campaign or organization? Camtasia helps you create and edit professional videos.

    Cost: Paid
    Type: Video
  • Canva

    Canva is a web-based platform that helps you create great custom graphics, even if you don’t have any design experience. Export the slides and use them in place of PowerPoint, or as compelling images for social media updates.

    Cost: Freemium
    Type: Content
    Joe's Picks
  • Care2

    The original petition site. Care2 offers free and sponsored petition options to help you influence decision makers and grow your list.

    Cost: Freemium
    Type: Petitions
    Joe's Picks
  • Catalist

    Need to pull a data file for your targeted communications program? Through a paid subscription service, Catalist provides access to a wealth of voter and other data so that you can be sure your message is reaching the best possible audience.

    Cost: Paid
    Type: Data
  • Change.org

    Change.org is a great place to launch a petition and grow your base of support. Direct your petition at a politician, corporation, organization or person, and share it on social media and other platforms to grow your list of supporters. Just as inspiring as seeing your signatures grow? Tuning in to Change.org’s list of victories, which illustrate once again how powerful our voices can be when they come together.

    Cost: Freemium
    Type: Petitions
  • Cision

    Want more earned media? Cision is a way to grow your press list by area or topic, so you can get your message out to more media outlets.

    Cost: Paid
    Type: Press
  • ClicktoTweet

    Promote, share and track your content on Twitter to find out what works and what doesn’t on your social feed.

    Cost: Free
    Type: Social Media
  • CMAG

    Sadly, you can’t be everywhere at all times. CMAG will monitor media buys placed by independent expenditures and your opposition, so you can learn where they’re airing their messages and what they’re saying.

    Cost: Paid
    Type: Research
  • Confluence

    Need help keeping your staff organized? Confluence can help you create and discuss work with your team.

    Cost: Paid
    Type: Organization
  • Contactually

    Quirky CRM that uses gamification to sort your contacts by buckets, and provides tools to ensure those buckets of past clients or potential leads don’t fall off your radar.

    Cost: Paid
    Type: Organization
    Joe's Picks
  • CoSchedule

    If you’re creating content, you need an editorial calendar to keep you and your team on track. CoSchedule has a calendar tool, and also gives you space to plot and organize your social media strategy.

    Cost: Paid
    Type: Content
  • Crowdpac

    Kickstarter, but for politics. Let your supporters know exactly what you need to meet your goals.

    Cost: Paid
    Type: Fundraising
  • CrowdTangle

    Track and analyze social media engagement for your own organization or campaign... and track your competitors while you’re at it.

    Cost: Paid
    Type: Social Media
  • Defonic

    Need to block out noise to focus? Try this ambient noise generator, with sounds from nature or urban life. We’re fond of “Oceanica,” though it occasionally makes us wish we were staring at the sea and not the screen.

    Cost: Free
    Type: Organization
  • Democracy Engine

    Democracy Engine provides you with the tools to find, engage with, and donate to campaigns and organizations.

    Cost: Paid
    Type: Fundraising
  • Democracy.com

    Get your voice heard on the web with this platform for creating websites for candidates and causes.

    Cost: Free
    Type: Research
  • Doodle

    Yes, it’s possible to never say, “What day works for you?” again. Doodle makes schedule ping- pong a thing of the past, as each person who’s slated to attend a meeting can fill in what time works best.

    Cost: Free
    Type: Organization
    Joe's Picks
  • Ecanvasser

    Who covered their turf? Ecanvasser allows you to map territory, sync walk lists and more.

    Cost: Paid
    Type: Canvass
  • EveryAction

    A site that organizes many aspects of nonprofit management, including emails, web-based donations and donor management.

    Cost: Paid
    Type: Website
  • Expensify

    When the end of the month rolls around, are you scrambling to find your receipts? This expense tool will help make reporting what you spent (and where) less of a hassle.

    Cost: Paid
    Type: Organization
  • feedly

    Keep everything you love to read in one place. feedly is a versatile RSS feed that lets you centralize all the publications in your life and keep them up-to-date.

    Cost: Paid
    Type: Research
  • Freesound

    Boom! Freesound is a collaborative database of Creative Commons licensed sounds that you can use to add sounds to your website, short film, etc.

    Cost: Free
    Type: Video
  • Function Point

    Function Point is productivity software for creative agencies, internal marketing teams and professional service firms. This comprehensive software helps teams stay connected at every stage of project management while giving you a deeper knowledge of your company.

    Cost: Paid
    Type: Organization
  • Glympse

    Want to know where your candidate is at all times? This handy app helps you track them.

    Cost: Free
    Type: Organization
  • Google Analytics

    Want to see how your website is performing? Use Google Analytics’ metrics to inform your strategic decisions for your web presence.

    Cost: Free
    Type: Website
  • GoToMeeting

    Whether your team is in multiple locations, or you have a vendor demo call, GoToMeeting is one system we rely on for video conferencing.

    Cost: Paid
    Type: Organization
  • Grammarly

    Better than spell-check, Grammarly helps sniff out typos, corrects your grammar, and even suggests synonyms to make you sound smarter. It works in all text fields, so you can rest assured that your emails, blogs and social media posts are getting a solid once-over.

    Cost: Free
    Type: Content
    Joe's Picks
  • Grassroots Unwired

    Keep track of your canvassers in the field and collect real-time contact information. This real-time campaign tool helps provide voter feedback, contribution information, canvasser accountability and real results.

    Cost: Paid
    Type: Canvass
  • Groupme

    Text your entire team at once with GroupMe.

    Cost: Free
    Type: SMS
  • Handstack

    If only we could text everyone. It’s possible to text your entire list with this campaign tool, which allows you to reach large audiences for persuasion, fundraising and organizing via SMS. As a bonus, the communication is two-way, so you can actually get feedback from your supporters in real time.

    Cost: Paid
    Type: SMS
  • HARO

    Reporters need experts and sources, and you just might be the person they want to talk to. Sign up with Help A Reporter Out (HARO), and get some good, free press in the process.

    Cost: Free
    Type: Press
  • Hemingway Editor

    Papa Hemingway was known for his concise prose. This namesake program will highlight sentences that are too long or confusing. Try it out, and watch your writing become clearer.

    Cost: Freemium
    Type: Content
  • Hightail

    Hightail allows you to store projects on the cloud and collaborate on big files with your colleagues. The end goal? Eliminating all those back-and-forth emails as projects go from the idea stage to the final product.

    Cost: Free
    Type: Organization
  • Hootsuite

    This campaign tool allows you to manage all of your social media accounts in one visual dashboard, and eliminates the time spent toggling between tabs and re-logging into your accounts.

    Cost: Free
    Type: Social Media
  • Hotel Tonight

    Snowbound and need a hotel at the last minute? Use this digital tool, which gets you great rates on rooms. Procrastinators, we won't tell if you use it in more than just those emergency moments.

    Cost: Free
    Type: Travel
    Joe's Picks
  • Hubspot Sales

    There’s nothing worse than hitting “send” and feeling like your email has disappeared into the ether. HubSpot Sales sets a time for delivery, tracks your email and lets you know when the recipient opens it – all from one handy app.

    Cost: Paid
    Type: Email
    Joe's Picks
  • Hustle

    It’s no secret that we’re fans of GOTV calls, especially with certain demographics. But texting is also becoming an essential part of campaigns as well. This peer-to-peer SMS tool allows you to quickly expand your reach.

    Cost: Paid
    Type: SMS
    Joe's Picks
  • Ifttt

    IFTTT links all the devices in your life and allows you to control all of them from your phone.

    Cost: Free
    Type: Organization
  • Influence Explorer

    Find the campaign finance and lobbying information you’re looking for, all in one place and in real time.

    Cost: Free
    Type: Research
  • IQTell

    The ultimate productivity tool. IQ Tell turns your emails into actions. It is the next step in the evolution of productivity tools, letting you organize emails into tasks. Task categories include next actions, watch lists, upcoming events, and more. 

    Cost: Freemium
    Type: Email
  • Keeper

    This self-proclaimed “digital vault” will keep all your passwords safe.

    Cost: Free
    Type: Organization
  • Kindful

    It’s a streamlined, user-friendly CRM for nonprofit fundraising. Easy to use with good functionality, but not overwhelming.

    Cost: Paid
    Type: Website
  • Klaviyo

    Harness the power of email marketing, fundraising and automation for your campaign.

    Cost: Paid
    Type: Email
  • Klout

    Determine your digital influence, and check out how you rank as compared to your competitors or other campaigns.

    Cost: Free
    Type: Social Media
  • Leadin

    Create easy lead pages for your website for free.

    Cost: Free
    Type: Website
  • Lexisnexis

    Traditionally thought of as a law tool, LexisNexis is a powerful search device that can help you find background information on anyone.

    Cost: Paid
    Type: Research
  • Lynda

    Expand your skill set infinitely with this hub of online classes. Master an app or develop a skill through Lynda’s thousands of different trainings and courses.

    Cost: Paid
    Type: Research
  • Mailtrack

    Find out who read your email and when they did, without them knowing that you’re keeping track.

    Cost: Free
    Type: Email
  • Mentionmapp

    This campaign tool allows you to map connections between Twitter users and visualize what they’re saying so you can keep track of your brand, and make sure you’re monitoring your social media traffic.

    Cost: Free
    Type: Social Media
  • My Minutes

    Feeling those minutes’ slip away? From managing call time to time with your family to time spent at the gym, this campaign tool will allow you to set goals for how you use all the hours in your day.

    Cost: Paid
    Type: Organization
  • NationBuilder

    An all-in-one platform for political campaigns– it helps with websites, fundraising, email blasting and more.

    Cost: Paid
    Type: CRM
  • Netfirms

    A reliable platform for researching and buying domain names, once you’re ready to commit.

    Cost: Paid
    Type: Website
  • NGP VAN

    The long-standing fundraising back end for most Democratic campaigns, which allows you to do everything from raising money to organizing better.

    Cost: Paid
    Type: Fundraising
  • OmniFocus

    A tool made for Apple fans, OmniFocus lets you see your work in a variety of ways. Stay on top of projects, goals, prioritize tasks at hand, and handle all your priorities on an iPhone, iPad, Mac, or even, Apple watch. 

    Cost: Paid
    Type: Organization
  • Open Live Writer

    Compose your blog posts online or offline, add images and then seamlessly post them from this site.

    Cost: Free
    Type: Content
  • Organizer

    An easy-to-use canvassing app with a clean design. It provides real time results for canvassing and cuts down on countless hours of data entry.

    Cost: Paid
    Type: Canvass
  • Periscope

    Getting into video can be as simple as holding up your phone and recording what you see. To start recording and sharing, check out Periscope, a social platform that lets you create a conversation and have others join in.

    Cost: Free
    Type: Social Media
  • Personifind

    See what decision makers and influential folks are really talking about. This innovative campaign tool helps you find influencers on Twitter and analyze conversations by issue.

    Cost: Paid
    Type: Social Media
  • Phonto

    Phonto lets you add text to images.

    Cost: Free
    Type: Photos
  • Political Party Time

    Need to find out where politicians are holding fundraisers? Try out this cool tracker to locate your coffee klatch or cocktail party.

    Cost: Free
    Type: Research
  • Rapportive

    Get more info on your contacts, fast. This email plugin loads a contact’s LinkedIn page, right alongside the message they sent you.

    Cost: Freemium
    Type: Email
  • Really Good Emails

    Want to spice up your emails or newsletters with a sleek new design? Check out Really Good Emails for inspiration.

    Cost: Paid
    Type: Email
  • RescueTime

    RescueTime runs in the background on your laptop and tells you how productive you really are.

    Cost: Paid
    Type: Organization
  • Revere

    A suite of tools to get the word out on your campaign, from patch-through calling and SMS, to ad buying and site design.

    Cost: Paid
    Type: Calling
  • Roost

    Looking for storage for your campaign materials while you go on the road? Meet the Airbnb of storage and parking spaces. Just don’t forget that you left your bike in Iowa.

    Cost: Free
    Type: Travel
  • Sales Rabbit

    A tool to help you keep all your leads in one place. Tracking and managing leads to help you do one thing: close more leads. With Sales Rabbit, you’ll never forget a lead again! 

    Cost: Paid
    Type: Organization
  • Salsa

    No tortillas here. Salsa is all about a cloud- based fundraising software for nonprofits and campaigns. There’s also a marketing tool, which will help target your supporters the right way.

    Cost: Paid
    Type: Website
  • Sanebox

    Sanebox is an email streamlining service that analyzes your past behavior (which emails you open, which you respond to, how quickly, how often, etc.) and determines the importance of your incoming emails through their headers. Your most important emails are prioritized, and less important emails are pulled into a separate folder and summarized in a digest. It also includes a snooze function for non-urgent emails, unsubscribing with one-click, reminders when people don't reply to you and more. 

    Cost: Paid
    Type: Email
  • SEMrush

    Get intelligence on your competition, including what type of ads they’re buying and the keywords they’re using.

    Cost: Paid
    Type: Content
  • Sendible

    If you’re looking for a campaign tool to boost your social media presence, check out Sendible. Its sleek dashboard makes it simple to see how your posts are performing and write new messages to followers.

    Cost: Free
    Type: Social Media
  • ShareProgress

    Got a progressive cause that wants to build its list? ShareProgress allows you to grow your base of supporters through data-driven technology and testing.

    Cost: Paid
    Type: Data
  • Slack

    An incredible organizational tool that allows you to give colleagues tasks, keep up with what your team is doing, chat and send documents.

    Cost: Freemium
    Type: Organization
  • SmartVAN

    Another favorite of The Campaign Workshop, SmartVAN is a core source for voter data. You can research voter universes, pull lists and assemble walk packets for volunteers, among many other things.

    Cost: Paid
    Type: Data
    Joe's Picks
  • SparkInfluence

    A Wordpress and mobile friendly platform to help you get the most out of advocacy and grassroot efforts. Educate, engage, and empower your campaign all while collecting useful data.

    Cost: Paid
    Type: Website
  • SpeakUp! Wordpress Petition Plugin

    A free plugin for WordPress sites, SpeakUp! allows you to post your email petitions directly to your website.

    Cost: Free
    Type: Petitions
  • Speek

    Get the team on the same page with conference calling and screen sharing on one simple platform.

    Cost: Free
    Type: Calling
  • Sprout Social

    Are you being heard? Promote your content and reach your audience with this one-stop campaign tool for social media engagement and analytics.

    Cost: Paid
    Type: Social Media
  • SpyFu

    Discover what your competitors are buying as far as keywords and what they organically rank for.

    Cost: Freemium
    Type: Website
    Joe's Picks
  • Squakr

    A Google Alert here. A screenshot of a tweet there. Streamline how you track your opponent with Squakr, a content and social media tracking tool that keeps you informed about what your opponent is doing and saying.

    Cost: Paid
    Type: Social Media
  • Squarespace

    Launching your web presence doesn't have to be a huge headache. Squarespace is a web tool that helps mere mortals create professional-looking websites.

    Cost: Freemium
    Type: Website
  • Storify

    Storify lets you search through multiple social media platforms, and create a report and/or blog post based on content that matters to your team and community. Show your team what #issues people are really discussing or how a news story unfolded online.

    Cost: Freemium
    Type: Content
  • StratDriver

    Call us biased, but the new app StratDriver (created by TCW's Joe Fuld) is a great campaign tool for setting goals and measuring efforts.

    Cost: Paid
    Type: Field
    Joe's Picks
  • SurveyMonkey

    A survey platform that can help you create and keep track of simple surveys. Use it to interact with your base, and find out what toppings your staff prefers on their pizza.

    Cost: Freemium
    Type: Research
  • SweetProcess

    Winning campaigns are built with systems. Get your knowledge of repetitive tasks out of your head, and let your team take over some of the things you’ve been handling solo. SweetProcess is an organizational campaign tool that allows you to create systems for your team, assign tasks, and track their progress until they’re done.

    Cost: Paid
    Type: Organization
  • Talkwalker

    A social media analytics tool that helps you monitor what’s going on in the world by focusing on keywords or names.

    Cost: Paid
    Type: Social Media
  • Taskworld

    A tool to help you focus on what’s important. Prioritize and manage your team’s tasks, set due dates, and monitor progress with Taskworld’s interactive visual task boards. 

    Cost: Paid
    Type: Organization
  • Teamup Calendar

    Welcome to your new calendar. An awesome way to synchronize events and content across a team.

    Cost: Paid
    Type: Organization
    Joe's Picks
  • Things

    Things is a delightful and easy to use task manager. It’s the perfect companion for everything you want to achieve in life, offering a great balance between ease of use and powerful features. With it, you can organize every aspect of your life—from your daily routine to your long-term goals—and find the clarity that only comes from knowing what to do next. You can set it up to sync across your devices, to easily keep track of everything no matter where you are.

    Cost: Paid
    Type: Organization
  • Todoist

    Your to-do list on steroids. Enough said.

    Cost: Freemium
    Type: Organization
  • Toodledo

    A project management tool to keep your ideas, notes, and tasks organized at work and at home. Get your ideas out of your head and into the hands of your team.

    Cost: Free
    Type: Organization
  • Trello

    Trello is a productivity visualization tool that allows for better collaboration among team mates. You can add comments and attachments to each project board, and it synchs to all devices and to all your favorites: Slack, Google Drive, Evernote and more. Dive into the details and stay on track with Trello.

    Cost: Freemium
    Type: Organization
  • Tripit

    Streamline all of your travel plans and create a single itinerary, alongside a map. We like that it’s available offline, making it accessible in the air or on the subway.

    Cost: Free
    Type: Travel
  • Tubechop

    A fast campaign tool to quickly edit a clip from a YouTube video, and create a short, watchable bite.

    Cost: Free
    Type: Video
  • Tweepi

    Organize your Twitter followers, and get a better sense of who follows you (and who doesn’t).

    Cost: Free
    Type: Social Media
  • Twitter Analytics

    You likely use Twitter, but have you really dug into the back-end of its analytics dashboard? It is a great place to get true insight into who is connecting with you and what tweets are driving interaction.

    Cost: Free
    Type: Social Media
  • Ubersuggest

    Researching keywords has never been easier. Ubersugest is a great tool to find the best keyword for the web, images, youtube, or even the news, for your next content marketing campaign. It even offers a google chrome or firefox extension- KeywordEveryhwere. 

    Cost: Free
    Type: Website
  • Unsplash

    Stock photos don’t have to be pricy or boring. Unsplash is a spot to find beautiful, free high- definition photos.

    Cost: Free
    Type: Photos
  • Voilanorbert

    Can’t find someone’s email address? VoilaNorbert is a service that finds the email address based on the URL of the company and the name of the person whose email you lost.

    Cost: Freemium
    Type: Email
    Joe's Picks
  • Voter Circle

    VoterCircle is a grassroots digital advocacy tool that elevates friend-to-friend contact over traditional campaign-to-voter contact to make messaging effective on any budget. The point of the platform is to leverage the power of personal networks by getting friends to mobilize one another to action. 

    Cost: Freemium
    Type: Social Media
  • Waze

    Now you really don’t have an excuse to be late for that campaign meeting. Waze is a crowd- sourced traffic app.

    Cost: Free
    Type: Travel
    Joe's Picks
  • Wistia

    Everyone loves a good video. Wistia is a video hosting service that lets you embed videos on your site and capture potential leads from the people who view your content.

    Cost: Freemium
    Type: Video
    Joe's Picks
  • Word Swag

    You don’t need graphic design or Photoshop experience to add text to your photos. Word Swag allows you to create clean, high-impact images for your blog or Instagram.

    Cost: Freemium
    Type: Content

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