100 Best Campaign Tools
Whether you’re running for office, trying to get a ballot measure approved or growing your nonprofit, political campaigns and issue advocacy work are complicated endeavors with many moving parts.
From fundraising efforts to social media posts, we know every campaign has a lot of tasks to complete on the way to victory. So, we've compiled a list of 100+ campaign tools to streamline your efforts and help your campaign team collaborate better.
Launching a petition? Want to send mass texts that will actually get read? Need a sleek website? We’ve vetted countless campaign and advocacy tools to find options that solve all of these problems and many, many more.
* Below, you’ll find a responsive list, which allows you to find the best tools for your campaign’s needs. At the top are Joe’s Picks, the favorite campaign tools of TCW president Joe Fuld. You can also search by cost, category or both, to further refine the results.
To find the best tools for your cause, just select the categories you are interested in and the cost you are interested in paying below. You can also select the Joe's Pick button to see Joe Fuld's favorite tools. Your results will be below this section, so make sure to keep scrolling!
Voter outreach just got easier. 10 More Votes doubles the efficiency of calling, texting, and canvassing voters by putting everything within the same app, generating 10 contacts on the screen for anyone with a smartphone to engage with.
@Mssg is a communication platform that gives you the power to collect data from constituents, engage with them one-on-one, and quickly send out messages to them.
ActionSprout is a great tool that helps you maximize engagement with your followers, raise money, find volunteers, run petitions, and build your community through your Facebook page. It also provides an informative set of metrics to measure your post performance and lets you invite people to like your page when they have liked one of your posts.
The title says it all: AddText allows you to quickly and easily add text to all of your photos.
Asana is an easy-to-use campaign tool for teams to track work, plan ahead, and have fun along the way with gamification.
Looking to hire a photographer in a new town or find some custom stock photography? ASMP is a great site to find a quality photographer, wherever and whenever you need one.
This handy Gmail plugin eliminates the endless back-and-forth when scheduling meetings.
BallotReady is a suite of tools that allows users to create both voter guides of endorsed candidates and how-to-vote plans for election day. Ballot Ready is an option for organizations who want to promote their endorsed candidates and encourage their members to have a plan to vote on election day.Type:
Two birds with one stone, Call Hub allows you to integrate CRM’s like Salesforce and Nationbuilder, with political and advocacy tools. Track and monitor every call and SMS you and your volunteers make during a campaign. Get detailed reports and insights.
A rock-solid campaign tool that puts the power of a call center in the hands of your volunteers (and their cell phones).
Looking to create video for your campaign or organization? Camtasia helps you create and edit professional videos.
Canva is a web-based platform that helps you create great custom graphics, even if you don’t have any design experience. Export the slides and use them in place of PowerPoint, or as compelling images for social media updates.
The original petition site. Care2 offers free and sponsored petition options to help you influence decision makers and grow your list.
Need to pull a data file for your targeted communications program? Through a paid subscription service, Catalist provides access to a wealth of voter and other data so that you can be sure your message is reaching the best possible audience.
Change.org is a great place to launch a petition and grow your base of support. Direct your petition at a politician, corporation, organization or person, and share it on social media and other platforms to grow your list of supporters. Just as inspiring as seeing your signatures grow? Tuning in to Change.org’s list of victories, which illustrate once again how powerful our voices can be when they come together.
Want more earned media? Cision is a way to grow your press list by area or topic, so you can get your message out to more media outlets.Type:
Promote, share and track your content on Twitter to find out what works and what doesn’t on your social feed with ClickToTweet.
Need help keeping your staff organized? Confluence can help you create and discuss work with your team.
Quirky CRM that uses gamification to sort your contacts by buckets, and provides tools to ensure those buckets of past clients or potential leads don’t fall off your radar.
If you’re creating content, you need an editorial calendar to keep you and your team on track. CoSchedule has a calendar tool, and also gives you space to plot and organize your social media strategy.
With Countable, constituents can easily contact, demand action from, and hold their lawmakers accountable. Countable allows you to put petitions onto the site, get people to sign your petition, create and share videos, and take action on your behalf.
Track and analyze social media engagement for your own organization or campaign... and track your competitors while you’re at it.Type:
Democracy Engine provides you with the tools to find, engage with, and donate to campaigns and organizations.
From NGP VAN and Everyaction, Digital 8 is a comprehensive suite of digital tools that allow campaigns and organizations to raise more money and drive more action. Featuring a standalone suite of email, online and social tools with one-click actions, mobile-optimized forms, free social matching, Facebook ads integration.Type:
Yes, it’s possible to never say, “What day works for you?” again. Doodle makes schedule ping- pong a thing of the past, as each person who’s slated to attend a meeting can fill in what time works best.
Who covered their turf? Ecanvasser allows you to map territory, sync walk lists and more.
Unlock the power of data through Esri. This GIS mapping software allows users to turn data into compelling story maps allowing advocates to reach their audience in a new way.
A site that organizes many aspects of nonprofit management, including emails, web-based donations and donor management.
When the end of the month rolls around, are you scrambling to find your receipts? This expense tool will help make reporting what you spent (and where) less of a hassle.
Keep everything you love to read in one place. feedly is a versatile RSS feed that lets you centralize all the publications in your life and keep them up-to-date.Type:
Is it crunch time for your advocacy or political campaign? Use Flipgrid to ask your followers what they think about a particular ballot initiative or issue area and quickly receive real-time videos. Flipgrid is a great way to crowdsource video content.
Boom! Freesound is a collaborative database of Creative Commons licensed sounds that you can use to add sounds to your website, short film, etc.
Function Point is productivity software for creative agencies, internal marketing teams and professional service firms. This comprehensive software helps teams stay connected at every stage of project management while giving you a deeper knowledge of your company.
Want to know where your candidate is at all times? This handy app helps you track them.
Want to see how your website is performing? Use Google Analytics’ metrics to inform your strategic decisions for your web presence.
Whether your team is in multiple locations, or you have a vendor demo call, GoToMeeting is one system we rely on for video conferencing.
Better than spell-check, Grammarly helps sniff out typos, corrects your grammar, and even suggests synonyms to make you sound smarter. It works in all text fields, so you can rest assured that your emails, blogs and social media posts are getting a solid once-over.
Keep track of your canvassers in the field and collect real-time contact information. This real-time campaign tool helps provide voter feedback, contribution information, canvasser accountability and real results.
Reporters need experts and sources, and you just might be the person they want to talk to. Sign up with Help A Reporter Out (HARO), and get some good, free press in the process.Type:
Papa Hemingway was known for his concise prose. This namesake program will highlight sentences that are too long or confusing. Try it out, and watch your writing become clearer.
This campaign tool allows you to manage all of your social media accounts in one visual dashboard, and eliminates the time spent toggling between tabs and re-logging into your accounts.Type:
There’s nothing worse than hitting “send” and feeling like your email has disappeared into the ether. HubSpot Sales sets a time for delivery, tracks your email and lets you know when the recipient opens it – all from one handy app.
It’s no secret that we’re fans of GOTV calls, especially with certain demographics. But texting is also becoming an essential part of campaigns as well. This peer-to-peer SMS tool allows you to quickly expand your reach.Type: SMS
This self-proclaimed “digital vault” will keep all your passwords safe.
It’s a streamlined, user-friendly CRM for nonprofit fundraising. Easy to use with good functionality, but not overwhelming.
Harness the power of email marketing, fundraising and automation for your campaign.
Traditionally thought of as a law tool, LexisNexis is a powerful search device that can help you find background information on anyone.Type:
List Builder from Targetsmart is a new query tool from Targetsmart that provides campaigns and organizations an all in one way to analyze campaign districts and purchase data.
Expand your skill set infinitely with this hub of online classes. Master an app or develop a skill through Lynda’s thousands of different trainings and courses.Type:
With Membership Drive, organizers can interact with people in real time. With this tool, you can create a database of advocates you have acquired through street and door-to-door canvasses, petitions, web engagement, and events making it easier to organize and move your supporters to take action.
This campaign tool allows you to map connections between Twitter users and visualize what they’re saying so you can keep track of your brand, and make sure you’re monitoring your social media traffic.Type:
An all-in-one platform for political campaigns– it helps with websites, fundraising, email blasting and more.Type:
A reliable platform for researching and buying domain names, once you’re ready to commit.
The long-standing fundraising back end for most Democratic campaigns, which allows you to do everything from raising money to organizing better.
An easy-to-use canvassing app with a clean design. It provides real time results for canvassing and cuts down on countless hours of data entry.
With Outvote, take advantage of the persuasive power of peer-to-peer connections and turn community members into digital activists for your campaign. Outvote is a peer-to-peer SMS tool that allows you to empower your campaign volunteers to contact their personal network.Type: SMS
Phonto lets you add text to images.
Need to find out where politicians are holding fundraisers? Try out this cool tracker to locate your coffee klatch or cocktail party.Type:
Want to spice up your emails or newsletters with a sleek new design? Check out Really Good Emails for inspiration.
A suite of tools to get the word out on your campaign, from patch-through calling and SMS, to ad buying and site design.
No tortillas here. Salsa is all about a cloud- based fundraising software for nonprofits and campaigns. There’s also a marketing tool, which will help target your supporters the right way.
Sanebox is an email streamlining service that analyzes your past behavior (which emails you open, which you respond to, how quickly, how often, etc.) and determines the importance of your incoming emails through their headers. Your most important emails are prioritized, and less important emails are pulled into a separate folder and summarized in a digest. It also includes a snooze function for non-urgent emails, unsubscribing with one-click, reminders when people don't reply to you and more.
Get intelligence on your competition, including what type of ads they’re buying and the keywords they’re using.
If you’re looking for a campaign tool to boost your social media presence, check out Sendible. Its sleek dashboard makes it simple to see how your posts are performing and write new messages to followers.Type:
Got a progressive cause that wants to build its list? ShareProgress allows you to grow your base of supporters through data-driven technology and testing.
An incredible organizational tool that allows you to give colleagues tasks, keep up with what your team is doing, chat and send documents.
Another favorite of The Campaign Workshop, SmartVAN is a core source for voter data. You can research voter universes, pull lists and assemble walk packets for volunteers, among many other things.
A Wordpress and mobile friendly platform to help you get the most out of advocacy and grassroot efforts. Educate, engage, and empower your campaign all while collecting useful data.
A free plugin for WordPress sites, SpeakUp! allows you to post your email petitions directly to your website.
Are you being heard? Promote your content and reach your audience with this one-stop campaign tool for social media engagement and analytics.Type:
Discover what your competitors are buying as far as keywords and what they organically rank for.
A Google Alert here. A screenshot of a tweet there. Streamline how you track your opponent with Squakr, a content and social media tracking tool that keeps you informed about what your opponent is doing and saying.Type:
Winning campaigns are built with systems. Get your knowledge of repetitive tasks out of your head, and let your team take over some of the things you’ve been handling solo. SweetProcess is an organizational campaign tool that allows you to create systems for your team, assign tasks, and track their progress until they’re done.
A social media analytics tool that helps you monitor what’s going on in the world by focusing on keywords or names.Type:
A tool to help you focus on what’s important. Prioritize and manage your team’s tasks, set due dates, and monitor progress with Taskworld’s interactive visual task boards.
Welcome to your new calendar. An awesome way to synchronize events and content across a team.
Action Network is a fantastic petition tool for your site with a growing suite of other campaign tools (think mass emails and surveys) built for progressive organizations and campaigns. It is great for collaborative, coalition-based efforts. Action Network is also embeddable, so you can keep your branding consistent.
Your to-do list on steroids. Enough said.
A project management tool to keep your ideas, notes, and tasks organized at work and at home. Get your ideas out of your head and into the hands of your team.
Topplr allows you to match voter file data to social profiles for more targeted digital ads. In the interface, you can send ads to lists that you upload or to some of Topplr's pre-sliced lists. Topplr can also help you build your own targeting lists based on factors like geography and political leaning.
Trello is a productivity visualization tool that allows for better collaboration among team mates. You can add comments and attachments to each project board, and it synchs to all devices and to all your favorites: Slack, Google Drive, Evernote and more. Dive into the details and stay on track with Trello.
A fast campaign tool to quickly edit a clip from a YouTube video, and create a short, watchable bite.
Organize your Twitter followers, and get a better sense of who follows you (and who doesn’t).Type:
You likely use Twitter, but have you really dug into the back-end of its analytics dashboard? It is a great place to get true insight into who is connecting with you and what tweets are driving interaction.Type:
Researching keywords has never been easier. Ubersugest is a great tool to find the best keyword for the web, images, youtube, or even the news, for your next content marketing campaign. It even offers a google chrome or firefox extension- KeywordEveryhwere.
Stock photos don’t have to be pricy or boring. Unsplash is a spot to find beautiful, free high- definition photos.
Save money and time by automating your voter outreach process. Victory Guide is great for small campaigns that don’t have a lot of time to cut and plan turf because it provides you with tasks to help meet your campaign goals daily. This tool allows you to pinpoint supporters, highlight issues, and track the progress of your canvass in neighborhoods, quickly and easily.Type:
Can’t find someone’s email address? VoilaNorbert is a service that finds the email address based on the URL of the company and the name of the person whose email you lost.
Need a way to track and manage your budget and cash on hand? Warchest is a budgeting solution that allows you to put all your expenses and contributions in one place. Warchest allows collaboration and also provides read-only accounts to allow you to share your budget with others without putting too many chefs in the kitchen.
Everyone loves a good video. Wistia is a video hosting service that lets you embed videos on your site and capture potential leads from the people who view your content.
You don’t need graphic design or Photoshop experience to add text to your photos. Word Swag allows you to create clean, high-impact images for your blog or Instagram.
WorkFlowy makes list-making more interactive and accessible than ever. Use this paid tool to organize your schedule, keep track of your ideas, and prioritize your to-do’s in a digital notebook. You can even filter your lists by hashtags to quickly find specific items. Try a free demo to see how you can start better organizing your brain.
For small teams are large teams, Wrike helps you organize your projects and increase productivity. Manage project portfolios, track documents, us performance metrics and see instant progress.
We love Yoast. It’s an essential SEO plugin for WordPress and Drupal that will help you to optimize your website so it shows up in web searches (and climbs the rankings).
We’ve all been there: You need to convert a PDF to a Word file and aren’t sure which site is best or what program you should download. Zamzar converts video, mp3, ebook, PDFs, Excel, Word, etc., without requiring you to download new software.
Make your apps work harder for you. Zapier allows all of your new apps to communicate and share information.