• Incorporating Geofencing into Your Campaign Advertising

    Jul 16, 2020 by Sophie Thurber (she/her)

    campaign advertising black birds perching on a green fence

    Campaign Advertising Harnessing Geofencing For Digital Ads

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  • Digital Political Targeting: Think Beyond Cookies

    Sep 24, 2018

    Digital political targeting: think beyond cookies

    Digital Political Targeting: If you give a campaign a cookie...

    Digital political targeting can be tricky to navigate, but when done right, it can make digital ads work effectively and efficiently.

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  • Communicating With Your Artist

    Feb 01, 2016

    communicating with your artist

    Communicating With Your Artists Isn't as Hard as You Think

    A lot of people struggle to communicate with an artist to get the design they want for their project. Working with someone outside of your field can sometimes be frustrating for you and the person you’re working with. You may not feel confident in knowing what to ask for, or you may not realize everything that goes into designing something. The most important thing is to be respectful and give people the benefit of the doubt. They’ll enjoy working with you more, and you’re more likely to end up with a better result. In addition to that old nugget of wisdom, making sure you are communicating with your artist and keeping an open mind are your best bets to a good final product.

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