Candidate Messaging—Consistency Is Key

candidate messaging

Candidate Messaging Can Win Your Campaign

As spectators of political debate and electoral politics, we’ve all seen it before. Our favorite candidate takes a turn and ends up going on either a rant, long tirade, or ultimately veers far off the path of his or hers intended candidate messaging. As spectators we can only watch in horror as this trainwreck happens.  In the world of social media, these moments are captured more often than not.

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How To Stay On Campaign Message

campaign message

How to stay on message

With the first Democratic debate quickly approaching, let's discuss the importance of a strong campaign message. Presidential debates are a great way to learn what to do and what not to do. Staying on message is an art form, whether you are in politics, advocacy or in business. Below are a few best practices for staying on message.

Pivot, pivot, pivot:

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Campaign message tips - Stay on Message No Matter What

Personal Politic Word Bubbles

Campaign Message Tips: Stay on Message Even When It Is Personal

Staying consistent with your campaign message is not easy. When first entering into politics some people may tell you to “never take it personal,” referring to the awful things people may say about you or your issues. "Stay on Message" "You need to have campaign message discipline" - is something you hear over and over again but that is easier in theory than reality. 

If we lived in a world that was devoid of feelings and emotions then this could be possible, but luckily we do not. We want our representatives to have an emotional attachment to their constituents and the issues affecting them. There is, however, a time when we must try not to take it personally and battle a brick wall that will never move.

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Campaign Message: Contrast in Political Communications

Contrast in Political Communications Image

Campaign Message: How to Be an Orange Running Against Apples

When you boil it down, elections are all about choices. Voters are choosing this candidate or that one. Some even argue that staying home and not voting is exercising choice, though I don’t find that argument (or tactic) particularly effective. In order to convince voters to choose you, your political communications have to show why you are the best choice. The best way to do that is to make your point with a contrastive campaign message.

It’s great to say, “I’m the best candidate! I’ve done all these great things and have all the experience!” but without putting that in context with respect to your opponents, it will more than likely fall on deaf ears. This kind of thing, particularly in a primary with multiple opponents, just feeds the “omnivore’s dilemma” of our electoral process: with so many candidates, how do we choose the best one? Do your voters a favor and tell them WHY in all of your political communications.

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