• Campaign Message: 7 Tips for How to Stay on Message in 2022

    Dec 20, 2021 by Kata Grosman Fernandez (she/her)

    campaign message

     Stay on Message: A Good Campaign Message Helps Campaign and Advocacy Goals. 

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  • Campaign Message Development: Use the Seven Cs

    Nov 23, 2020 by Joe Fuld (he/him)

    Message development

    Campaign Message: Make a Winning Contrast - Use the Seven Cs 

    When I was a student at American University in the mid to late ’80s I had some remarkable teachers. Joel Bradshaw and Peter Fenn taught me about campaign message with a method I have never forgotten.

    They called it the Seven Cs. I am still a big fan of this method to remember the components of a good campaign message. If you can incorporate all seven Cs in your message you will be smooth sailing.

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  • Candidate Messaging—Consistency Is Key

    Apr 23, 2018 by The Campaign Workshop

    candidate messaging

    Candidate Messaging Can Win Your Campaign

    As spectators of political debate and electoral politics, we’ve all seen it before. Our favorite candidate takes a turn and ends up going on either a rant, long tirade, or ultimately veers far off the path of his or hers intended candidate messaging. As spectators we can only watch in horror as this trainwreck happens.  In the world of social media, these moments are captured more often than not.

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  • Campaign Message: Issues vs. Message - Do You Know the Difference?

    Jan 25, 2018 by Joe Fuld (he/him)

    campaign message

    Campaign message and Issue, Do you know the difference? 

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  • Campaign message tips - Stay on Message No Matter What

    Jun 05, 2014 by The Campaign Workshop

    Personal Politic Word Bubbles

    Campaign Message Tips: Stay on Message Even When It Is Personal

    Staying consistent with your campaign message is not easy. When first entering into politics some people may tell you to “never take it personal,” referring to the awful things people may say about you or your issues. "Stay on Message" "You need to have campaign message discipline" - is something you hear over and over again but that is easier in theory than reality. 

    If we lived in a world that was devoid of feelings and emotions then this could be possible, but luckily we do not. We want our representatives to have an emotional attachment to their constituents and the issues affecting them. There is, however, a time when we must try not to take it personally and battle a brick wall that will never move.

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