As spectators of political debate and electoral politics, we’ve all seen it before. Our favorite candidate takes a turn and ends up going on either a rant, long tirade, or ultimately veers far off the path of his or hers intended candidate messaging. As spectators we can only watch in horror as this trainwreck happens. In the world of social media, these moments are captured more often than not.
Campaign Message Tips: Stay on Message Even When It Is Personal
Staying consistent with your campaign message is not easy. When first entering into politics some people may tell you to “never take it personal,” referring to the awful things people may say about you or your issues. "Stay on Message" "You need to have campaign message discipline" - is something you hear over and over again but that is easier in theory than reality.
If we lived in a world that was devoid of feelings and emotions then this could be possible, but luckily we do not. We want our representatives to have an emotional attachment to their constituents and the issues affecting them. There is, however, a time when we must try not to take it personally and battle a brick wall that will never move.
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