Name Recognition

The Truth About Name Recognition

What is Name Recognition? Does It Really Matter in Political Campaigns?

Name recognition or Name ID, is usually judged by polling to determine how many people know Candidate A vs. Candidate B. We start with a simple question that asks whether people have heard of either candidate. Then we compare the candidate’s name ID.

Subscribe to

Let's Talk

Our team is made up of amazing creative, organizational, and political consulting talent committed to achieving political and advocacy goals. We have worked for candidates and causes, big and small, all across the country.

Let's Talk

Receive EMAIL UPDATES from The Campaign Workshop blog!