Campaign Message

In our line of work here at The Campaign Workshop, there are a lot of common mistakes we see in political messaging. Getting political messaging right is more art than science. You need to take a lot of things into account, including timing, authenticity, emotion, contrast, your call to action, and more. Learn the common mistakes folks make in their political messaging and how to prevent them. 

A strong campaign message can be the linchpin that differentiates success from failure. However, a common source of confusion in campaigns is the conflation of a campaign message with a central issue. The reason behind this confusion is the passion that fuels issue politics—which often drives candidates and advocacy groups to perceive their chosen issue as their core message. This is a mistake. A campaign message is not merely a reflection of an issue or set of issues; rather, it seeks to establish a more profound connection between the candidate or campaign and the voters they are reaching out to.

For those of us who closely follow political debates and electoral politics, only a few things are as disheartening as seeing our favorite candidate veer off course from their intended candidate messaging. Whether it’s a rant, a lengthy tirade, or a complete departure from their message, it’s truly frustrating to see them lose their way to the point of becoming incoherently off track.

Is Your campaign message ready for 2022?  You may be wondering how to stay on message in the new year in order to meet your goals. The new year will bring with it plenty of forums, debates, and other public speaking events that will serve as opportunities to share your campaign message with diverse audiences.

Name recognition or Name ID, is usually judged by political polling to determine how many people know Candidate A vs. Candidate B. We start with a simple question that asks whether people have heard of either candidate. Then we compare the candidate’s name ID.

Staying consistent with your campaign message is not easy. When first entering into politics some people may tell you to “never take it personal,” referring to the awful things people may say about you or your issues. "Stay on Message" "You need to have campaign message discipline" - is something you hear over and over again but that is easier in theory than reality.