Political Pollster

Pollsters shouldn’t be the only members of your team who understand how to build an effective survey for your advocacy or political campaign. Becoming a smart consumer of campaign polling data is a must.  this post will help you ask pollsters thoughtful questions. Good polling will help you utilize your budget efficiently, think strategically about your goals, and assess risks and opportunities in your electoral landscape.

Celinda Lake, a Democratic pollster and president of Lake Research Partners, is one of the top political pollsters and strategists of our time. Celinda Lake weighs in on what happened in 2016 and how Democrats can be thoughtful about polling and strategy in 2018 and beyond.

As the dominant search company in the world, Google has the potential to change traditional, political, and advocacy research. As phone surveys become more and more challenging, using digital polling and testing will become more commonplace. But are Google tools going to replace polling and focus groups in the short term? Not likely.