A person's outline and question marks drawn on blackboard with chalk

Political Pollsters: Making the Most of Your Polling

by Elena Veatch

Pollsters shouldn’t be the only members of your team who understand how to build an effective survey for your advocacy or political campaign. Becoming a smart consumer of campaign polling data is a must.  this post will help you ask pollsters thoughtful questions. Good polling will help you utilize your budget efficiently, think strategically about your goals, and assess risks and opportunities in your electoral landscape.

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