Ross G Bates

Ross Bates| Direct Mail Innovator| Tribute

by Joe Fuld (He/Him)

Tuesday night was the memorial service for Ross Bates in DC. It's only fitting that Ross' memorial service started right before the Democratic Presidential primary debate and the WWE Network's showing of WWE NXT.

Ross G. Bates was an original guy. Methodical and quirky, Ross plodded through life forging his own path. He was one of the originators of the California style of direct mail. For those who don't know what that is, the California style was the fusion of design and cutting edge (at that time) targeting. He was an original thinker.