• Campaign Walk Cards - How to create Great Campaign Lit

    Nov 26, 2020 by Ben Holse (he/him)

    Volunteer at a door with a clipboard and a campaign walk card

    Campaign Walk Cards: What to Consider When You Write Walk Lit 

    Campaign walk cards are an important element to any field strategy. They give your canvassers something tangible to discuss at the doors and are a great way to introduce your candidate to voters. Unfortunately, a lot of campaigns create walk cards the wrong way. Below is advice on producing great political walk cards.

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  • Load Leveling: What does it mean for political direct mail?

    Oct 27, 2014 by The Campaign Workshop

    Load Leveling

    Giving You the Information You Need to Plan Your Political Direct Mail

    On April 10, 2014, the United States Postal Service (USPS) implemented a new policy called Load Leveling on standard (bulk) mail drop shipped to the DSCF level. This new policy changes the way mail enters the DSCF level and moves through the postal system. The new policy is meant to “allow a more balanced distribution of DSCF standard mail across delivery days.” This basically means that this mail, if accepted by the DSCF on a Friday or Saturday, will now take 4 days (the previous the standard was at 3 days) to move through the postal system and to local post offices for delivery. This is intended to decrease the volume of mail being delivered on Mondays and level that mail throughout the week.

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