ADVOCACY IS ABOUT MESSAGE AND ACTION
Advances in technology have made sophisticated tactics accessible to even the smallest advocacy campaigns. These campaigns have the opportunity to create real engagement through digital advertising, direct mail and grassroots strategies that utilize state-of-the-art targeting to ensure that their message reaches the right targets. In this ebook, we provide advocacy groups with the tools and tactics they need to create real community engagement.
Our Guide to Advocacy will cover:
- Goal setting and planning for the short and long term
- Developing an advocacy strategy
- How to harness grassroots advocacy tactics
- List-building for advocacy campaigns
- Building a strong digital presence